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LinkedIn for B2B Sales Enablement
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LinkedIn for B2B Sales Enablement

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LinkedIn is a powerful tool for B2B sales when people can move from using it as an online resume to an online resource. Looking at the applications, profile, settings and other LinkedIn capabilities …

LinkedIn is a powerful tool for B2B sales when people can move from using it as an online resume to an online resource. Looking at the applications, profile, settings and other LinkedIn capabilities we can create an online presence that is a amazing resource for B2B sales.

Published in: Self Improvement

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  • Transcript

    • 1. LinkedIn for Sales Enablement
      1
    • 2. LinkedIn Stats
      • 55 Million members in over 200 countries
      • 3. A new member joins LinkedIn every second
      • 4. Half of LinkedIn members are outside of the U.S.
      • 5. Executives from all Fortune 500 companies are LinkedIn members
    • LinkedIn Settings: A Ton of Options
      3
      Login to LinkedIn
      Hit “Settings” on top right corner
    • 6. LinkedIn Settings: Can You Be Found Easily?
      4
      What do people find if they only remember your name?
    • 7. LinkedIn Settings: Make It Easy To Connect
      5
      Don’t make it hard for people to connect with you
    • 8. LinkedIn Profile: Be Consistent
      6
      Login to LinkedIn
      Hit “Profile”
      Go to “Summary”
      Click “Edit”
      Make the first paragraph of your profile summary about BreakingPoint and what we offer*
      *Subject to change when messaging is complete
    • 9. LinkedIn Profile: Top Level
      Add the company name to your title
      Include a photo
      Use your status updates
      List BreakingPoint Sites
      7
    • 10. LinkedIn Apps: Be a Resource, Not a Resume
      8
      Login to LinkedIn
      Hit “Profile”
      Underneath “Summary”
      Click “Add Application”
    • 11. LinkedIn Apps: SlideShare
      9
      The latest presentations
      The latest documents
      Create your own account at SlideShare.com or simply tie your LinkedIn account to BreakingPoint.
    • 12. LinkedIn Apps: Events
      10
      • List BreakingPoint Events
      • 13. List Industry Events
      • 14. Find Industry Events
      Go where your prospects are going
    • 15. LinkedIn Apps: BlogLink
      Import BreakingPoint blog or any other RSS Feed:
      www.breakingpoint.com/community/rss
      www.breakingpointsystems.com/news/press-releases/RSS
      www.twitter.com/statuses/user_timeline/14399906.rss
      11
    • 16. LinkedIn Prospecting: Find Groups
      12
    • 17. LinkedIn Prospecting: Find People
      13
    • 18. LinkedIn Prospecting: Engagement Guidelines
      Be a resource.
      Don’t interrupt.
      Connect after meeting:
      Events
      Meetings
      Email Conversations
      Be current
      Update LinkedIn “like” services you use
      14