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LinkedIn for B2B Sales Enablement
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LinkedIn for B2B Sales Enablement

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LinkedIn is a powerful tool for B2B sales when people can move from using it as an online resume to an online resource. Looking at the applications, profile, settings and other LinkedIn capabilities ...

LinkedIn is a powerful tool for B2B sales when people can move from using it as an online resume to an online resource. Looking at the applications, profile, settings and other LinkedIn capabilities we can create an online presence that is a amazing resource for B2B sales.

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LinkedIn for B2B Sales Enablement LinkedIn for B2B Sales Enablement Presentation Transcript

  • LinkedIn for Sales Enablement
    1
  • LinkedIn Stats
    • 55 Million members in over 200 countries
    • A new member joins LinkedIn every second
    • Half of LinkedIn members are outside of the U.S.
    • Executives from all Fortune 500 companies are LinkedIn members
  • LinkedIn Settings: A Ton of Options
    3
    Login to LinkedIn
    Hit “Settings” on top right corner
  • LinkedIn Settings: Can You Be Found Easily?
    4
    What do people find if they only remember your name?
  • LinkedIn Settings: Make It Easy To Connect
    5
    Don’t make it hard for people to connect with you
  • LinkedIn Profile: Be Consistent
    6
    Login to LinkedIn
    Hit “Profile”
    Go to “Summary”
    Click “Edit”
    Make the first paragraph of your profile summary about BreakingPoint and what we offer*
    *Subject to change when messaging is complete
  • LinkedIn Profile: Top Level
    Add the company name to your title
    Include a photo
    Use your status updates
    List BreakingPoint Sites
    7
  • LinkedIn Apps: Be a Resource, Not a Resume
    8
    Login to LinkedIn
    Hit “Profile”
    Underneath “Summary”
    Click “Add Application”
  • LinkedIn Apps: SlideShare
    9
    The latest presentations
    The latest documents
    Create your own account at SlideShare.com or simply tie your LinkedIn account to BreakingPoint.
  • LinkedIn Apps: Events
    10
    • List BreakingPoint Events
    • List Industry Events
    • Find Industry Events
    Go where your prospects are going
  • LinkedIn Apps: BlogLink
    Import BreakingPoint blog or any other RSS Feed:
    www.breakingpoint.com/community/rss
    www.breakingpointsystems.com/news/press-releases/RSS
    www.twitter.com/statuses/user_timeline/14399906.rss
    11
  • LinkedIn Prospecting: Find Groups
    12
  • LinkedIn Prospecting: Find People
    13
  • LinkedIn Prospecting: Engagement Guidelines
    Be a resource.
    Don’t interrupt.
    Connect after meeting:
    Events
    Meetings
    Email Conversations
    Be current
    Update LinkedIn “like” services you use
    14