Twitter’s Impact on B2B Marketing & Lead Generation

Contact Info Kyle Flaherty Twitter: @kyleflaherty/@breakingpoint eMail: [email_address] Blog: www.engageinpr.com Pam O’Neal Twitter: @poneal eMail: [email_address] Blog: blog.buzzstream.com

All You Really Need to Know:

Here’s a story…

Twitter = Story Telling

Story Telling = Community

Community = Loyalty

Loyalty = Business Leads

But It Is NOT that easy…

Making Pie is HARD…

… and messy

Step #1: Listen

Step #2: Plan

Step #3: Make Mistakes

Step #4: Be Consistent

Step #5: Integrate Programs

Review the Steps Listen Plan Make Mistakes Be Consistent Integrate Programs

Listen

Plan

Make Mistakes

Be Consistent

Integrate Programs

HELP!! Our Current Challenges: Nameless and Faceless One person = not scalable Products vs. thought leadership The next big thing?

Our Current Challenges:

Nameless and Faceless

One person = not scalable

Products vs. thought leadership

The next big thing?