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UC Davis "Taste of the Good Life" Sponsorship Opportunities
 

UC Davis "Taste of the Good Life" Sponsorship Opportunities

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This is a draft of our sponsorship opportunity document. I\'d love to get feedback on this! Are we crazy? will this work? Thank you!

This is a draft of our sponsorship opportunity document. I\'d love to get feedback on this! Are we crazy? will this work? Thank you!

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    UC Davis "Taste of the Good Life" Sponsorship Opportunities UC Davis "Taste of the Good Life" Sponsorship Opportunities Document Transcript

    • TASTE of the GOOD LIFE Taste of the Good Life A fund raising event to support the UC Davis Good Life Garden at the Robert Mondavi Institute.sponsorship information
    • Contact Information Sal Genito Director Grounds & Landscape Services University of California, Davis One Shields Avenue Davis, CA 95616 Tel: 530-752-1691 Fax: 530-752-9631 TASTE of the Email: smgenito@ucdavis.edu GOOD LIFE Tricia Meister Development Chair UC Davis Good LIfe Garden Tel: 916-799-6600 Email: TL-Meister@sbcglobal.net Lina Layiktez Director Conference & Event Services University of California, Davis 442 Memorial Union Davis, CA 95616 Tel: 530-752-4552 Email: lclayiktez@ucdavis.edu Katie Hetrick Special Projects Communications Manager Grounds & Landscape Services University of California, Davis One Shields Avenue Davis, CA 95616 Tel: 530-754-4134 Fax: 530-752-9631 Email: kfhetrick@ucdavis.edu Sponsorship Deadlines April 1 To take full advantage of all the marketing and promotions included with your sponsorship package you will want to confirm your participation by April 1. September 1 We will be accepting sponsorship commitments through September 1, 2011.2
    • About the Event“UC Davis: Taste of the Good Life”--A day-long celebration showcasing the impactof UC Davis on the world of high-quality cuisine, wine and beer. Attendees willnot only have the opportunity to savor the natural bounty of what NorthernCalifornia’s farms and fields have to offer, but participate in a cornucopia ofhand-on educational and tasting experiences taught by world-renown UC Davisfaculty, top area chefs, and successful entrepreneurs of all things edible.About UC Davis UC Davis is a powerhouse of a public research university with a constellation of programs and interdisciplinary research initiatives found no where else.UC Davis is a powerhouse of a public research university, with a constellation of programs and interdisciplinary research STinitiatives found nowhere else. Some of UC Davis’ distinctions are highlighted here. TA • 9th among public universities nationwide (U.S. News & World Report 2010). • 6th among all U.S. universities based on their contributions to society (Washington Monthly 2010). • 3rd among UC campuses and 35th among universities nationwide for “best education,” as rated by high school counselors (U.S. News & World Report 2010). OD • 16th among “America’s 100 Greenest Schools” (Sierra magazine 2010). GO • 10th in research and development expenditures among U.S. public universities and 16th among all universities nationwide (National Science Foundation, 2007–08).
    • Why become a sponsor? The UC Davis Taste of the Good Life is a destination event attracting high-profile attendees who support local food production; aficionados of beer, wine and culinary trades; affluent consumers located throughout our local Northern California community; UC Davis faculty, staff, students, alumni and supporters. By becoming a sponsor you will: • Affiliate your business with one of the nations top public universities • Gain cachet by affiliating your brand with a high-end consumer event targeting affluent food, wine and beer enthusiasts • Broaden the market’s awareness of your products and services • Reinforce loyalty with current consumer relationships • Find new, quality customers • Gain exposure among food, wine and lifestyle media • Increase market awareness of your product by providing samples • Increase sales by participating in our ‘Taste Good Life Shopping Experience’ where consumers are first introduced to your business; invited to taste and encouraged to buy. • Grow your Northern California consumer marketing base • Network with other businesses in your category • Increase consumer support by participating in a local event • Link your business to one of the nations top public research universities The UC Davis Good Life Garden features a 5,000 SF edible demonstration garden complete with in- terpretive signage that focuses on the relationship between good food and good health; informative facts about the food we grow; and, gardening tips.4
    • Marketing & Promotion Support The tools where we market this event to potential attendees will be the same place where they will see your support! Following is a list of materials and placements where UC Davis Taste of the Good Life will focus its marketing promotions: Traditional marketing • Radio, print and television advertising UC DavisollaboratedFood • Local and national media partnerships eason ve space the UC • Public relations and media outreach through UC Davis University n guideg edibles.how tod highestlist will Communicationsrow,uits informatio • Public relations and media outreach through outside agencies Print marketing Summer Sn. • Direct mail postcard to targeting list: 15,000 UC DAVIS DEDICATIO NS • Event brochure: 5,000 Give a Gift of Campus Commemora History • Posters (in restaurants, retailers, wineries and breweries): 500 te a specia celebrate l event for • Program (on-site description of vendors and activities): 1500 a momento a loved one person or us occasion, , organization or recogn that made ize a campus or a difference in the com on bench ded munity wit h a UC Da Internet marketing ication. vis tree or Visit our We b site or cal this progra l us for mo m and the re informa multiple pac tion about kages we offe dedicatio ns.ucdavis .edu r. • UC Davis Good Life Garden website One Shields • UC Davis Good Life Garden blog Avenue Davis, CA 95616 530.752.6 FAC I LITI 741 ES MA NA Buildings & GEM ENT Grounds www.good • Local food and wine related blogs lifegarden. ucdavis.edu Email marketing • 1,215 subscribers of the UC Davis Good Life Garden newsletter list • 1,200 subscribers to the Robert Mondavi Institute for Wine and Food Science list • 500 subscribers to the Slow Food Yolo list • ______ subscribers to the California Aggie Alumni Association list • 5,000 subscribers to the California Master Gardener list • Local food and wine related blogs • Marketing support from local convention and visitors bureaus • Cooperative partnerships with other UC Davis academic and administrative entities Campus marketing The weekend this event is taking place coincides with ‘Freshman Move-in.’ We will be promoting this event to the parents of our incoming class of 5,000 freshman. In addition, this event will be marketed extensively to our campus constituents both in Davis and Sacramento. Here are the audience numbers: • Students: 32,153 (Fall 2010) • Faculty & Staff: 30,770 (Fall 2009) Partnership cross-marketing Upon establishing relationships with various sponsors and friends we will work to cross promote this event to their audiences and vice versa. We have already established this type of partnership with Golden Gate Restaurant Association—promoter for the annual San Francisco Chef Event and the Sacramento Natural Foods Co-op. Sample promotional materials from past UC Davis Good Life Garden events.
    • Vendor Layout & Locations The main location of ‘UC Davis Taste of the Good Life’ will be The approximately 1200 visitors of this event will have their choice on the grounds of the UC Davis Good Life Garden located in the of visiting a variety of areas within this one locale. For more courtyard of the Robert Mondavi Institute for Wine and Food information about the events please see the following page titled Science. This facility is located just off Interstate 80 (the UC Davis ‘Events at a Glance.’ exit)and is convenient to a large parking lot. Proposed Event Layout Sensory Theatre RMI South Chef Experience Classroom RMI North & Food Processing Winery, Brewery Facility6
    • Events-At-A-Glance Wine Tasting To highlight the role that UC Davis’ has played with California’s success as a premier wine- producing region, this event will feature the winesPhotograph detail of main event lawn of 15 local vintners which guests are welcomed to sip, savor, and purchase throughout the day. Beer Tasting Did you know that UC Davis is the only public university in the United States offering an accredited four-year program in brewing science? To honor our impact on this popular, yet complex beverage, UC Davis Taste of the Good Life will feature beers from 12 local breweries which ticket-holders are invited to taste and purchase throughout the day. Olive Oil Tasting UC Davis has the only accredited tasting panel in North America with the ability to certify the quality of olive oil. With that, it’s no wonder this event will feature the olives and olive oil of at least 8 local olive and olive oil producers that guests will be able to test and take home. Taste of California Founders of UC Davis promoted the ideal of California brought to social and economic maturity through agriculture. What better way to commemorate this historic vision than by sampling seasonal, locally-produced, gourmet food offered by the areas top entrepreneurs. Farm to Fork Fresh, organic produce—it’s more than a Farmer’s Market; it’s the foundation for every great dining experience! Attendees are invited to source for their own home kitchen, the bounty which supplies the finest chefs in the area.
    • Events-At-A-Glance (con’t) Chef Experience When attendees purchase their tickets to Taste of the Good Life Event, they will also have the option to include a variety of ‘Chef Experiences’ to their ticket. These classes will be held in the RMI Sensory Building’s Teaching Kitchen Classroom where Chef teaching class in the RMI Sensory Kitchen. attendees will learn and cook alongside nationally- recognized celebrity chefs and local culinary stars. Good Life Garden Tours Throughout the day attendees will be invited to participate in a self-guided tour of our celebrated edible demonstration garden and view first hand what this day-long event is supporting. Those wishing to have an opportunity to learn more can engage with the garden’s landscape designer, Master Gardeners and organic seed experts. View of the UC Davis Good Life Garden and the RMI South Building. Sensory Seminars When attendees purchase their tickets to Taste of the Good Life Event, they will also have the option to include a variety of ‘Sensory Seminars’ to their ticket. These classes will be held in the RMI Sensory Building’s Sensory Theatre where attendees will taste and learn on a variety of specialized topics including the taste characteristics of wine, cheese, In-depth seminars about cheese, cheese tasting and pairing. chocolate and olive oil. Winery, Brewery and Food Processing Facility Tours Included in the ticket price, attendees will have the opportunity to tour UC Davis’ state-of-the- art winery, brewery and food processing facility. This building is the only of its kind to receive LEED platinum status (Leadership in Energy & Environmental Design). Barley from our ‘Brewing & Malting’ garden bed8
    • BeneficiariesUC Davis Good Life GardenRather than install the traditional, staticlandscape, UC Davis Grounds and LandscapeServices collaborated with the RobertMondavi Institute for Wine and Food Scienceto create an interactive space for outreachand education. TASTE of theSponsorship funding directly assists the GOOD LIFEcontinued care of this unique space whichhas, in two short years, become a showpiecefor the RMI, university, local community, andsymbol of the importance between good foodand good health.UC Davis Robert Mondavi Institutefor Wine and Food ScienceIn 2001, Robert Mondavi, renowned Californiawine producer, made a personal gift of $25 millionto enable to construction of a 130,000 squarefoot state-of--the-art academic complex thatnow houses two of UC Davis’ premier academicdepartments: Food Science and Technology, andViticulture and Enology.Sponsorship funding of this event will helpsupport the programs that enable the RMI tocontinue its leadership role as a global innovatorin university-based wine and food sciencesresearch, education and outreach.Davis Farm to SchoolFarm to School brings healthy food fromlocal farms to school children nationwide.The program teaches students about the pathfrom farm to fork, and instills healthy eatinghabits that can last a lifetime.Sponsorship funding of this event will helpsupport the programs that connect schoolsand local farms, improve student nutrition,and support California farmers.
    • Sponsorship Opportunities All sponsorship opportunities can be a combination of in-kind donations and gift dona- tions. All sponsors agreeing to contribute to this first annual event will be eligible to receive this introductory pricing on future “UC Davis Taste of the Good Life” events through 2013. Platinum Sponsor Media Sponsors Cost: $5000 Cost: In-kind; individually determined Number available: 1 Number available: 2 (broadcast & print) • Entire event naming rights, e.g., Your Name Here sponsors • Dual sponsorship of Sensory Seminar classroom for the ‘UC Davis Taste of the Good Life’ event day of the event. • Sponsorship of the Culinary Kitchen classroom for the • 12 general admission tickets to the event ($600 value) day of the event. • Rental space reservation fee waived for use of UC Davis • 12 general admission tickets to the event ($600 value) Good Life Garden when available for a one year time • Rental space reservation fee waived for use of UC Davis period. One year time-frame TBD. ($1,320 value) Good Life Garden (dependent on availability) for a period • Booth space at event to provide ‘tastes’ of your business of one year. One year time frame TBD. ($1,320 value) and conduct sales ($500 value) • Booth space at event to provide ‘tastes’ of your business • 2 reserved tables (seats 16) located under the tent on the and conduct sales ($500 value) main event lawn including placard with your business logo. • 2 reserved tables (seats 16) located under the tent on the • Acknowledgement from the event stage every hour on the main event lawn including placard with your business logo. event day. • Acknowledgement from the event stage every hour on the • Top sponsor recognition, along with our platinum sponsor event day. and co-media sponsors, in size and placement on the • Top sponsor recognition, along with our media sponsor, in homepage of our event website, all other collateral and size and placement on the homepage of our event website, outreach instruments prior to and on the event day, all other collateral and outreach instruments prior to and including the front side of the event credential/badge worn on the event day, including the front side of the event by every attendee. credential/badge worn by every attendee. • Promotion on the Good Life Garden and Taste of Good • Promotion on the Good Life Garden and Taste of Good Life websites from commitment date to 8 months after the Life websites from commitment date to 8 months after the event and 24 promotions via the Good Life Garden blog, event and 24 promotions via the Good Life Garden blog, Facebook and Twitter account. Facebook and Twitter account. • Top tier logo placement on the Good Life Garden brochure • Top tier logo placement on the Good Life Garden for one year. This brochure is located in the garden and is brochure for one year. This brochure is located in the free to visitors. Approximately 2000 brochures are printed garden and is free to visitors. Approximately 2000 and distributed to visitors each year. brochures are printed and distributed to visitors each year. Gold Sponsor Cost $3000 Number available: 10 • 8 general admission tickets to the event ($400 value) • Booth space at event to provide ‘tastes’ of your business and/or conduct sales ($500 value) • 1 reserved table (seats 8) located under the tent on the main event lawn • Acknowledgement from the event stage 4 times throughout the day • Acknowledgment as featured vendor of one of our Chef Experience Classes or Sensory Seminars. (Your class or seminar selection is on a first come, first served basis.) • Top sponsor recognition, along with our media sponsor, in size and placement on the homepage of our event website, all other collateral and outreach instruments prior to and on the event day, including the front side of the event credential/badge worn by every attendee. • Promotion on the Good Life Garden and Taste of Good Life websites from commitment date to 4 months after the event and 12 promotions via the Good Life Garden Blog, Facebook page and Twitter account. • Secondary logo placement on the Good Life Garden brochure for one year. This brochure is located in the garden and is free to visitors. Approximately 2000 brochures are printed and distributed to visitors each year.10
    • Silver SponsorCost $2000Number Available: 15• 4 general admission tickets to the event ($200 value)• Booth space at event to provide ‘tastes’ of your business and conduct sales ($500 value) TASTE of the GOOD LIFE• Acknowledgement from the main stage 2x on event day• Third-tier sponsor recognition, in size and placement on the homepage of our event website, all other collateral and outreach instruments prior to and on the event day, including the backside of the event credential/badge worn by every attendee.• Promotion on the Good Life Garden and Taste of Good Life websites from commitment date to 4 months after the event and 4 promotions via the Good Life Garden Blog, Facebook page and Twitter account.• Third tier logo placement on the Good Life Garden brochure for one year. This brochure is located in the garden and is free to visitors. Approximately 2000 brochures are printed and distributed to visitors each year. Bronze Sponsor Friend Sponsor Cost $1000 Cost $700 Number Available: 25 Number Available: 35 • 2 general admission tickets to the event ($100 value) • 2 vendor tickets to the event. • Booth space at event to provide ‘tastes’ of your business • Booth space at event to provide ‘tastes’ of your business and conduct sales ($500 value) and conduct sales ($500 value) • Fourth-tier sponsor recognition, in size and placement • Fifth-tier sponsor recognition, in size and placement on on the homepage of our event website, all other collateral the homepage of our event website, all other collateral and outreach instruments prior to and on the event day, and outreach instruments prior to and on the event day, including the backside of the event credential/badge worn including the backside of the event credential/badge by every attendee. worn by every attendee. • Promotion on the Good Life Garden and Taste of Good • Promotion on the Good Life Garden and Taste of Good Life websites from commitment date to day of event. Life websites from commitment date to day of event.In-Kind Donation Support NeededIf your business would like to support “Taste of the Good Life,” in- sponsorship support. In-kind and monetary support may also bekind donation support is needed in the following areas. Your donation combined to meet your target sponsorship levels.may automatically qualify your business for a corresponding level of• Wine / beverage glasses • Program and poster printing• Commemorative posters • Tent Rental and set-up• Branded Lanyards • Disc Jockey/Music/Band• Commemorative T-shirts
    • Scenes from Past UC Davis Good Life Garden Events12