• Like

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Week1-RPC-DigitalMarketingIntroduction

  • 662 views
Uploaded on

Week1 RPC-Digital Marketing Introduction

Week1 RPC-Digital Marketing Introduction

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
662
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
5
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Digital Marketing Course Keith Feighery
  • 2. Course Details
    • 5 week course
    • Presentations & Demos, Class Discussions, Class Work
    • Class Participation Crucial – ask Qs
    • Read as much material as possible and implement what we cover on the course
    • Come on time – class starts at 2.30 exactly
    • 2 Hour Session – No Break
  • 3. Time Table Dates Times Activity Nov 16 th 2.30 – 4.30 Class Nov 23 rd 2.30 – 4.30 Class Nov 30 th 2.30 – 4.30 Class Dec 7 th 2.30 – 4.30 Class Oct 14 th 2.30 – 4.30 Class
  • 4. [email_address]
  • 5. Career Summary
    • Director of Digital Strategy with Digital Insights
    • 14 Years experience developing and marketing web and digital applications
    • Lecturer with DIT on MA in Digital Media Technologies
    • Lecturer with Dublin Business School, Griffith College, Champlain College & IBAT in Online Marketing and Digital Strategy
  • 6. Course Overview
    • Week 1: Introductions and Overview of Digital Marketing
    • Week 2: Social Media Platforms
    • Week 3: Blogging
    • Week 4: Email Marketing
    • Week 5: Search Engine Marketing
  • 7. Understand current online usage patterns in your geographical area of responsibility
  • 8. Irish Online Stats to Consider
    • 77% of all Irish Internet Users use Facebook (approx 2M)
    • Tops 2 sites visited are Google (38%), Facebook (19%)
    • Average Irish person spends 18 Hrs+ online each month
      • 4 hours 10 mins Facebook
      • 2 hours 51 mins Google
    • 13% Facebook Users Aged 13-17; 55% Aged 18-35;
    • 90% of 15-24 YO active on Facebook
    • 47% of all Facebook Users login Daily
    • 2.1 M Unique Visitors Each Month to YouTube (400M views)
    • 400K Twitter Accounts – 80K Daily Users
    • 480K Users on LinkedIn – 31% login weekly (9% Daily)
  • 9. The Changing Digital Landscape to Consider
  • 10. Changing Digital Landscape
  • 11. Proliferaton of Channels
  • 12. Social Media Landscape
  • 13. At high level, what are the core tactical tools at a Digital Marketers disposal
  • 14. Key Online Marketing Tactics
    • Content & Inbound Marketing
      • Website, blog, social platforms, partnership sites etc…
    • Search Engine Marketing
      • PPC, Display and Affiliates
    • Social Media Marketing
      • Twitter, LinkinedIn, Facebook, YouTube, Blogs, Podcasts
    • Mobile Marketing
      • Location Based, Text, Advertising, Coupons, Offline-Activation
    • Search Engine Optimisation (SEO)
      • Structured & Planned Content, Optimismed Vocabulary, Links
    • Email Marketing
      • Email Service Providers, Acquisition and Retention, Lead Nurturing
    • Measurement and Analytics
      • Clear Objectives and Benchmarks
  • 15. Core Tactics to Consider
  • 16.
    • Social Media Programmes
  • 17. Be Social – Interact with People & Solicit Feedback and Responses
  • 18. Be Entertaining, Informative or Offer Something of VALUE to Followers
  • 19. Elements of a social media campaign
    • Essentials of a successful campaign
      • Know your target audience
      • Plan goals and aims of campaign and channel
      • Think about the tone, voice and personality to adopt
      • Choose your platforms carefully
      • Think about the type of content to use on each platform
      • Take risks – not everything will work
      • Connect to other channels
  • 20. Case Studies
  • 21. Hairy Baby
  • 22. Hairybaby
  • 23. Engaging with Fans
  • 24. Getting People To Respond
  • 25. The Good Mood Food Blog
  • 26. Dazzledust
  • 27. Bars - Facebook
  • 28. Social
  • 29. Blogs
  • 30. Professional Networks
  • 31. Photos
  • 32.
    • Pay Per Click Advertising
  • 33. PPC Examples
  • 34. Search: Health Insurance Quote
  • 35. Im Sorry Flowers….
  • 36.
    • Search Engine Optimisation
  • 37. SEO Case Example
  • 38. Search: Flowers for newborn baby
  • 39. Newborn Flowers
  • 40. Email Marketing
  • 41. Email Applications
  • 42. Case Studies
  • 43. CityDeal.ie
  • 44.  
  • 45. Schuh
  • 46.  
  • 47. Questions & Answers
  • 48. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274
  • 49. Thank You