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Week1-RPC-DigitalMarketingIntroduction

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Week1 RPC-Digital Marketing Introduction

Week1 RPC-Digital Marketing Introduction

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    Week1-RPC-DigitalMarketingIntroduction Week1-RPC-DigitalMarketingIntroduction Presentation Transcript

    • Digital Marketing Course Keith Feighery
    • Course Details
      • 5 week course
      • Presentations & Demos, Class Discussions, Class Work
      • Class Participation Crucial – ask Qs
      • Read as much material as possible and implement what we cover on the course
      • Come on time – class starts at 2.30 exactly
      • 2 Hour Session – No Break
    • Time Table Dates Times Activity Nov 16 th 2.30 – 4.30 Class Nov 23 rd 2.30 – 4.30 Class Nov 30 th 2.30 – 4.30 Class Dec 7 th 2.30 – 4.30 Class Oct 14 th 2.30 – 4.30 Class
    • [email_address]
    • Career Summary
      • Director of Digital Strategy with Digital Insights
      • 14 Years experience developing and marketing web and digital applications
      • Lecturer with DIT on MA in Digital Media Technologies
      • Lecturer with Dublin Business School, Griffith College, Champlain College & IBAT in Online Marketing and Digital Strategy
    • Course Overview
      • Week 1: Introductions and Overview of Digital Marketing
      • Week 2: Social Media Platforms
      • Week 3: Blogging
      • Week 4: Email Marketing
      • Week 5: Search Engine Marketing
    • Understand current online usage patterns in your geographical area of responsibility
    • Irish Online Stats to Consider
      • 77% of all Irish Internet Users use Facebook (approx 2M)
      • Tops 2 sites visited are Google (38%), Facebook (19%)
      • Average Irish person spends 18 Hrs+ online each month
        • 4 hours 10 mins Facebook
        • 2 hours 51 mins Google
      • 13% Facebook Users Aged 13-17; 55% Aged 18-35;
      • 90% of 15-24 YO active on Facebook
      • 47% of all Facebook Users login Daily
      • 2.1 M Unique Visitors Each Month to YouTube (400M views)
      • 400K Twitter Accounts – 80K Daily Users
      • 480K Users on LinkedIn – 31% login weekly (9% Daily)
    • The Changing Digital Landscape to Consider
    • Changing Digital Landscape
    • Proliferaton of Channels
    • Social Media Landscape
    • At high level, what are the core tactical tools at a Digital Marketers disposal
    • Key Online Marketing Tactics
      • Content & Inbound Marketing
        • Website, blog, social platforms, partnership sites etc…
      • Search Engine Marketing
        • PPC, Display and Affiliates
      • Social Media Marketing
        • Twitter, LinkinedIn, Facebook, YouTube, Blogs, Podcasts
      • Mobile Marketing
        • Location Based, Text, Advertising, Coupons, Offline-Activation
      • Search Engine Optimisation (SEO)
        • Structured & Planned Content, Optimismed Vocabulary, Links
      • Email Marketing
        • Email Service Providers, Acquisition and Retention, Lead Nurturing
      • Measurement and Analytics
        • Clear Objectives and Benchmarks
    • Core Tactics to Consider
      • Social Media Programmes
    • Be Social – Interact with People & Solicit Feedback and Responses
    • Be Entertaining, Informative or Offer Something of VALUE to Followers
    • Elements of a social media campaign
      • Essentials of a successful campaign
        • Know your target audience
        • Plan goals and aims of campaign and channel
        • Think about the tone, voice and personality to adopt
        • Choose your platforms carefully
        • Think about the type of content to use on each platform
        • Take risks – not everything will work
        • Connect to other channels
    • Case Studies
    • Hairy Baby
    • Hairybaby
    • Engaging with Fans
    • Getting People To Respond
    • The Good Mood Food Blog
    • Dazzledust
    • Bars - Facebook
    • Social
    • Blogs
    • Professional Networks
    • Photos
      • Pay Per Click Advertising
    • PPC Examples
    • Search: Health Insurance Quote
    • Im Sorry Flowers….
      • Search Engine Optimisation
    • SEO Case Example
    • Search: Flowers for newborn baby
    • Newborn Flowers
    • Email Marketing
    • Email Applications
    • Case Studies
    • CityDeal.ie
    •  
    • Schuh
    •  
    • Questions & Answers
    • Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274
    • Thank You