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Twitter Overview and Case Studies Keith Feighery
Outline <ul><li>Twitter Overview </li></ul><ul><li>Twitter Mechanics and best practices </li></ul><ul><li>Twitter Case Stu...
Twitter
Twitter <ul><li>Microblogging platform </li></ul><ul><li>Can be  incredibly powerful tool for business owners and marketer...
What is it? <ul><li>Tweet = 140 Characters </li></ul><ul><li>@someone – talk to someone (everyone sees it) </li></ul><ul><...
It ’s a Different Medium Than Facebook – and it can be difficult
Must know what you want to achieve through it and who you will be talking to
Find someone with a function, who has something interesting to say – and can say it well
And get them to engage at a granular level Build up community overtime
Twitter Timeline
The Tweet
Use ShareThis Browser plugin
Twitter Search
Case Studies
The Ashes
@theashes
 
The Flight
TravelSceneAus – The Hotel
VodafoneAus – The Phone
Australian PM welcomes @ashes
@LevisGuy
Naked Pizza
The North Face
American Cancer Society
Coffee Groundz
Etsy
American Apparel
AmEx OpenForum
Irish Case Studies
CrackBird
CrackBird
Donal Skehan  - Markets Himself Provides Entertainment & Utility
Donal Skehan
Realex – Corporate providing Utility
General Account
Personalised Accounts
Murpys Icecream – Markets His Business To The Press Marketing The Business
Murphys Ice Cream
Pat Whelan Butchers
Fallon and Byrne
Twitter Backgrounds
Twitbacks.com
FreeTwitterDesigner.com
TweetyGotBack.com
Twitter Tools
Twitter.com
Tweetdeck
Seesmic
Hootsuite
Twitter Apps
ManageFilter.com
Manage Your Twitter Account
BufferApp.com (Queue Tweets)
TwentyFeet (Analytics)
Twilert (Google Alerts)
Tweriod –Best Time To Tweet
LinkedIn
The Profile
The Feed
 
Company Page
Company Services
Jobs
Thank You
Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_addres...
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UCD-Twitter-Overview-and-case-studies

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UCD Twitter Session - Oct 22nd

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Transcript of "UCD-Twitter-Overview-and-case-studies"

  1. 1. Twitter Overview and Case Studies Keith Feighery
  2. 2. Outline <ul><li>Twitter Overview </li></ul><ul><li>Twitter Mechanics and best practices </li></ul><ul><li>Twitter Case Studies </li></ul><ul><ul><li>International and Irish </li></ul></ul><ul><li>Twitter Applications </li></ul><ul><li>Questions and Answers </li></ul>
  3. 3. Twitter
  4. 4. Twitter <ul><li>Microblogging platform </li></ul><ul><li>Can be incredibly powerful tool for business owners and marketers </li></ul><ul><li>BUT takes time, effort and persistence to build up a community </li></ul><ul><li>It is much more chatty (Dialogue) than Facebook </li></ul><ul><li>Businesses need to think about all their constituencies when using Twitter </li></ul><ul><li>Not just for customers – partners, media, pr etc… </li></ul><ul><li>Great for thought leadership </li></ul>
  5. 5. What is it? <ul><li>Tweet = 140 Characters </li></ul><ul><li>@someone – talk to someone (everyone sees it) </li></ul><ul><li>DM Someone – prviate message - only the people FROM and TO see it </li></ul><ul><li>RT – retweet – a lot of people retweet content that others have written & posted </li></ul>
  6. 6. It ’s a Different Medium Than Facebook – and it can be difficult
  7. 7. Must know what you want to achieve through it and who you will be talking to
  8. 8. Find someone with a function, who has something interesting to say – and can say it well
  9. 9. And get them to engage at a granular level Build up community overtime
  10. 10. Twitter Timeline
  11. 11. The Tweet
  12. 12. Use ShareThis Browser plugin
  13. 13. Twitter Search
  14. 14. Case Studies
  15. 15. The Ashes
  16. 16. @theashes
  17. 18. The Flight
  18. 19. TravelSceneAus – The Hotel
  19. 20. VodafoneAus – The Phone
  20. 21. Australian PM welcomes @ashes
  21. 22. @LevisGuy
  22. 23. Naked Pizza
  23. 24. The North Face
  24. 25. American Cancer Society
  25. 26. Coffee Groundz
  26. 27. Etsy
  27. 28. American Apparel
  28. 29. AmEx OpenForum
  29. 30. Irish Case Studies
  30. 31. CrackBird
  31. 32. CrackBird
  32. 33. Donal Skehan - Markets Himself Provides Entertainment & Utility
  33. 34. Donal Skehan
  34. 35. Realex – Corporate providing Utility
  35. 36. General Account
  36. 37. Personalised Accounts
  37. 38. Murpys Icecream – Markets His Business To The Press Marketing The Business
  38. 39. Murphys Ice Cream
  39. 40. Pat Whelan Butchers
  40. 41. Fallon and Byrne
  41. 42. Twitter Backgrounds
  42. 43. Twitbacks.com
  43. 44. FreeTwitterDesigner.com
  44. 45. TweetyGotBack.com
  45. 46. Twitter Tools
  46. 47. Twitter.com
  47. 48. Tweetdeck
  48. 49. Seesmic
  49. 50. Hootsuite
  50. 51. Twitter Apps
  51. 52. ManageFilter.com
  52. 53. Manage Your Twitter Account
  53. 54. BufferApp.com (Queue Tweets)
  54. 55. TwentyFeet (Analytics)
  55. 56. Twilert (Google Alerts)
  56. 57. Tweriod –Best Time To Tweet
  57. 58. LinkedIn
  58. 59. The Profile
  59. 60. The Feed
  60. 62. Company Page
  61. 63. Company Services
  62. 64. Jobs
  63. 65. Thank You
  64. 66. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274
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