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UCD Twitter Session - Oct 22nd

UCD Twitter Session - Oct 22nd

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    UCD-Twitter-Overview-and-case-studies UCD-Twitter-Overview-and-case-studies Presentation Transcript

    • Twitter Overview and Case Studies Keith Feighery
    • Outline
      • Twitter Overview
      • Twitter Mechanics and best practices
      • Twitter Case Studies
        • International and Irish
      • Twitter Applications
      • Questions and Answers
    • Twitter
    • Twitter
      • Microblogging platform
      • Can be incredibly powerful tool for business owners and marketers
      • BUT takes time, effort and persistence to build up a community
      • It is much more chatty (Dialogue) than Facebook
      • Businesses need to think about all their constituencies when using Twitter
      • Not just for customers – partners, media, pr etc…
      • Great for thought leadership
    • What is it?
      • Tweet = 140 Characters
      • @someone – talk to someone (everyone sees it)
      • DM Someone – prviate message - only the people FROM and TO see it
      • RT – retweet – a lot of people retweet content that others have written & posted
    • It ’s a Different Medium Than Facebook – and it can be difficult
    • Must know what you want to achieve through it and who you will be talking to
    • Find someone with a function, who has something interesting to say – and can say it well
    • And get them to engage at a granular level Build up community overtime
    • Twitter Timeline
    • The Tweet
    • Use ShareThis Browser plugin
    • Twitter Search
    • Case Studies
    • The Ashes
    • @theashes
    •  
    • The Flight
    • TravelSceneAus – The Hotel
    • VodafoneAus – The Phone
    • Australian PM welcomes @ashes
    • @LevisGuy
    • Naked Pizza
    • The North Face
    • American Cancer Society
    • Coffee Groundz
    • Etsy
    • American Apparel
    • AmEx OpenForum
    • Irish Case Studies
    • CrackBird
    • CrackBird
    • Donal Skehan - Markets Himself Provides Entertainment & Utility
    • Donal Skehan
    • Realex – Corporate providing Utility
    • General Account
    • Personalised Accounts
    • Murpys Icecream – Markets His Business To The Press Marketing The Business
    • Murphys Ice Cream
    • Pat Whelan Butchers
    • Fallon and Byrne
    • Twitter Backgrounds
    • Twitbacks.com
    • FreeTwitterDesigner.com
    • TweetyGotBack.com
    • Twitter Tools
    • Twitter.com
    • Tweetdeck
    • Seesmic
    • Hootsuite
    • Twitter Apps
    • ManageFilter.com
    • Manage Your Twitter Account
    • BufferApp.com (Queue Tweets)
    • TwentyFeet (Analytics)
    • Twilert (Google Alerts)
    • Tweriod –Best Time To Tweet
    • LinkedIn
    • The Profile
    • The Feed
    •  
    • Company Page
    • Company Services
    • Jobs
    • Thank You
    • Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274