UCD-Twitter-Overview-and-case-studies
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UCD Twitter Session - Oct 22nd

UCD Twitter Session - Oct 22nd

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UCD-Twitter-Overview-and-case-studies Presentation Transcript

  • 1. Twitter Overview and Case Studies Keith Feighery
  • 2. Outline
    • Twitter Overview
    • Twitter Mechanics and best practices
    • Twitter Case Studies
      • International and Irish
    • Twitter Applications
    • Questions and Answers
  • 3. Twitter
  • 4. Twitter
    • Microblogging platform
    • Can be incredibly powerful tool for business owners and marketers
    • BUT takes time, effort and persistence to build up a community
    • It is much more chatty (Dialogue) than Facebook
    • Businesses need to think about all their constituencies when using Twitter
    • Not just for customers – partners, media, pr etc…
    • Great for thought leadership
  • 5. What is it?
    • Tweet = 140 Characters
    • @someone – talk to someone (everyone sees it)
    • DM Someone – prviate message - only the people FROM and TO see it
    • RT – retweet – a lot of people retweet content that others have written & posted
  • 6. It ’s a Different Medium Than Facebook – and it can be difficult
  • 7. Must know what you want to achieve through it and who you will be talking to
  • 8. Find someone with a function, who has something interesting to say – and can say it well
  • 9. And get them to engage at a granular level Build up community overtime
  • 10. Twitter Timeline
  • 11. The Tweet
  • 12. Use ShareThis Browser plugin
  • 13. Twitter Search
  • 14. Case Studies
  • 15. The Ashes
  • 16. @theashes
  • 17.  
  • 18. The Flight
  • 19. TravelSceneAus – The Hotel
  • 20. VodafoneAus – The Phone
  • 21. Australian PM welcomes @ashes
  • 22. @LevisGuy
  • 23. Naked Pizza
  • 24. The North Face
  • 25. American Cancer Society
  • 26. Coffee Groundz
  • 27. Etsy
  • 28. American Apparel
  • 29. AmEx OpenForum
  • 30. Irish Case Studies
  • 31. CrackBird
  • 32. CrackBird
  • 33. Donal Skehan - Markets Himself Provides Entertainment & Utility
  • 34. Donal Skehan
  • 35. Realex – Corporate providing Utility
  • 36. General Account
  • 37. Personalised Accounts
  • 38. Murpys Icecream – Markets His Business To The Press Marketing The Business
  • 39. Murphys Ice Cream
  • 40. Pat Whelan Butchers
  • 41. Fallon and Byrne
  • 42. Twitter Backgrounds
  • 43. Twitbacks.com
  • 44. FreeTwitterDesigner.com
  • 45. TweetyGotBack.com
  • 46. Twitter Tools
  • 47. Twitter.com
  • 48. Tweetdeck
  • 49. Seesmic
  • 50. Hootsuite
  • 51. Twitter Apps
  • 52. ManageFilter.com
  • 53. Manage Your Twitter Account
  • 54. BufferApp.com (Queue Tweets)
  • 55. TwentyFeet (Analytics)
  • 56. Twilert (Google Alerts)
  • 57. Tweriod –Best Time To Tweet
  • 58. LinkedIn
  • 59. The Profile
  • 60. The Feed
  • 61.  
  • 62. Company Page
  • 63. Company Services
  • 64. Jobs
  • 65. Thank You
  • 66. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274