UCD-Twitter-Overview-and-case-studies
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UCD Twitter Session - Oct 22nd

UCD Twitter Session - Oct 22nd

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UCD-Twitter-Overview-and-case-studies UCD-Twitter-Overview-and-case-studies Presentation Transcript

  • Twitter Overview and Case Studies Keith Feighery
  • Outline
    • Twitter Overview
    • Twitter Mechanics and best practices
    • Twitter Case Studies
      • International and Irish
    • Twitter Applications
    • Questions and Answers
  • Twitter
  • Twitter
    • Microblogging platform
    • Can be incredibly powerful tool for business owners and marketers
    • BUT takes time, effort and persistence to build up a community
    • It is much more chatty (Dialogue) than Facebook
    • Businesses need to think about all their constituencies when using Twitter
    • Not just for customers – partners, media, pr etc…
    • Great for thought leadership
  • What is it?
    • Tweet = 140 Characters
    • @someone – talk to someone (everyone sees it)
    • DM Someone – prviate message - only the people FROM and TO see it
    • RT – retweet – a lot of people retweet content that others have written & posted
  • It ’s a Different Medium Than Facebook – and it can be difficult
  • Must know what you want to achieve through it and who you will be talking to
  • Find someone with a function, who has something interesting to say – and can say it well
  • And get them to engage at a granular level Build up community overtime
  • Twitter Timeline
  • The Tweet
  • Use ShareThis Browser plugin
  • Twitter Search
  • Case Studies
  • The Ashes
  • @theashes
  •  
  • The Flight
  • TravelSceneAus – The Hotel
  • VodafoneAus – The Phone
  • Australian PM welcomes @ashes
  • @LevisGuy
  • Naked Pizza
  • The North Face
  • American Cancer Society
  • Coffee Groundz
  • Etsy
  • American Apparel
  • AmEx OpenForum
  • Irish Case Studies
  • CrackBird
  • CrackBird
  • Donal Skehan - Markets Himself Provides Entertainment & Utility
  • Donal Skehan
  • Realex – Corporate providing Utility
  • General Account
  • Personalised Accounts
  • Murpys Icecream – Markets His Business To The Press Marketing The Business
  • Murphys Ice Cream
  • Pat Whelan Butchers
  • Fallon and Byrne
  • Twitter Backgrounds
  • Twitbacks.com
  • FreeTwitterDesigner.com
  • TweetyGotBack.com
  • Twitter Tools
  • Twitter.com
  • Tweetdeck
  • Seesmic
  • Hootsuite
  • Twitter Apps
  • ManageFilter.com
  • Manage Your Twitter Account
  • BufferApp.com (Queue Tweets)
  • TwentyFeet (Analytics)
  • Twilert (Google Alerts)
  • Tweriod –Best Time To Tweet
  • LinkedIn
  • The Profile
  • The Feed
  •  
  • Company Page
  • Company Services
  • Jobs
  • Thank You
  • Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274