UCD-Social-Media-Session-Oct26th-2011

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UCD Social Media Session 26th Oct 12011

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UCD-Social-Media-Session-Oct26th-2011

  1. 1. Social Media Seminar – UCDKeith Feighery: Digital StrategistOctober 2011
  2. 2. www.slideshare.net/kfeighery/ucd- socialmediaoct2011
  3. 3. Career Summary• Director of Digital Strategy with Digital Insights• 14 Years experience developing and marketing web and digital applications• Lecturer with DIT on MA in Digital Media Technologies• Lecturer with Dublin Business School, Griffith College, Champlain College in Online Marketing and Digital Strategy
  4. 4. Keith.feighery@digitalinsights.ie
  5. 5. Presentation Outline• The Changing Digital Landscape• Key Social Media Platforms• How to approach using Social Media as a professional• Case Studies of Organisatons using Social Media• Questions and Answers
  6. 6. Current State of Online Usage in Ireland
  7. 7. Irish Online Stats to Consider• 77% of all Irish Internet Users use Facebook (approx 2M – 47% population)• Tops 2 sites visited are Google (38%), Facebook (19%)• Average Irish person spends 18 Hrs+ online each month – 4 hours 10 minsFacebook – 2 hours 51 mins Google• 13% Facebook Users Aged 13-17; 55% Aged 18-35;• 90% of 15-24 YO active on Facebook• 47% of all Facebook Users login Daily• 2.1 M Unique Visitors Each Month to YouTube (400M views)• 400K Twitter Accounts – 80K Daily Users• 480K Users on LinkedIn – 31% login weekly (9% Daily)
  8. 8. Time Spent UK
  9. 9. The Changing Digital Landscape
  10. 10. Traditional Marketing Vs Social Engagement
  11. 11. Proliferation of Channels
  12. 12. Social Media Landscape
  13. 13. What is Social Media?
  14. 14. Platforms that allow the sharing of contentwith dialogue and feedback channels deeply embedded in them
  15. 15. For Universities, these platforms are where your peers, students and colleagues communicateDo you want to engage with them on these platforms?
  16. 16. Key Social Platforms• Social/Professional Networks – Facebook & LinkedIn• Blogging/Micro-Blogging/Lifestreaming – Wordpress, Blogger, Twitter• Video, Audio & Photo sharing – YouTube, Vimeo – Facebook, Flickr, TwitPic, Instagram• Mobile – Foursquare, Facebook, Twitter, Yelp• Documents – Slideshare.net, scribd, docstoc
  17. 17. Overview of Channels and Platforms
  18. 18. Facebook
  19. 19. YouTube
  20. 20. Twitter
  21. 21. Podcasts
  22. 22. Have a strategy and plan before you create a professional presence on a platform Do not rush in without a plan
  23. 23. Success using social channels is predicated on the quality of your content If you want people to engage you must provide useful and interesting content
  24. 24. Education Use Cases of Social Media
  25. 25. LSE
  26. 26. Vidoes and Podcasts
  27. 27. Facebook Page
  28. 28. Twitter Account
  29. 29. itunes Content
  30. 30. iPhone iTunes Interface
  31. 31. UC Berekely
  32. 32. Video & Podcast Material
  33. 33. Berkeley YouTube Account
  34. 34. Webcasts
  35. 35. iPhone iTunes Interface
  36. 36. Academics using social media
  37. 37. IrishEconomy.ie
  38. 38. Econtalk.org
  39. 39. The Rights Future
  40. 40. Contact Details
  41. 41. Contact Details086 6070274www.linkedin.com/in/keithfeigherywww.twitter.com/kfeigherywww.faceboook.com/keith.feigherykeith.feighery@digitalinsights.ie
  42. 42. Thank You

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