Career Summary• Director of Digital Strategy with Digital Insights• 14 Years experience developing and marketing web and digital applications• Lecturer with DIT on MA in Digital Media Technologies• Lecturer with Dublin Business School, Griffith College, Champlain College in Online Marketing and Digital Strategy
Presentation Outline• The Changing Digital Landscape• Key Social Media Platforms• How to approach using Social Media as a professional• Case Studies of Organisatons using Social Media• Questions and Answers
Current State of Online Usage in Ireland
Irish Online Stats to Consider• 77% of all Irish Internet Users use Facebook (approx 2M – 47% population)• Tops 2 sites visited are Google (38%), Facebook (19%)• Average Irish person spends 18 Hrs+ online each month – 4 hours 10 minsFacebook – 2 hours 51 mins Google• 13% Facebook Users Aged 13-17; 55% Aged 18-35;• 90% of 15-24 YO active on Facebook• 47% of all Facebook Users login Daily• 2.1 M Unique Visitors Each Month to YouTube (400M views)• 400K Twitter Accounts – 80K Daily Users• 480K Users on LinkedIn – 31% login weekly (9% Daily)
Time Spent UK
The Changing Digital Landscape
Traditional Marketing Vs Social Engagement
Proliferation of Channels
Social Media Landscape
What is Social Media?
Platforms that allow the sharing of contentwith dialogue and feedback channels deeply embedded in them
For Universities, these platforms are where your peers, students and colleagues communicateDo you want to engage with them on these platforms?