UCD-Social-Media-Session-Oct26th-2011
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Transcript

  • 1. Social Media Seminar – UCDKeith Feighery: Digital StrategistOctober 2011
  • 2. www.slideshare.net/kfeighery/ucd- socialmediaoct2011
  • 3. Career Summary• Director of Digital Strategy with Digital Insights• 14 Years experience developing and marketing web and digital applications• Lecturer with DIT on MA in Digital Media Technologies• Lecturer with Dublin Business School, Griffith College, Champlain College in Online Marketing and Digital Strategy
  • 4. Keith.feighery@digitalinsights.ie
  • 5. Presentation Outline• The Changing Digital Landscape• Key Social Media Platforms• How to approach using Social Media as a professional• Case Studies of Organisatons using Social Media• Questions and Answers
  • 6. Current State of Online Usage in Ireland
  • 7. Irish Online Stats to Consider• 77% of all Irish Internet Users use Facebook (approx 2M – 47% population)• Tops 2 sites visited are Google (38%), Facebook (19%)• Average Irish person spends 18 Hrs+ online each month – 4 hours 10 minsFacebook – 2 hours 51 mins Google• 13% Facebook Users Aged 13-17; 55% Aged 18-35;• 90% of 15-24 YO active on Facebook• 47% of all Facebook Users login Daily• 2.1 M Unique Visitors Each Month to YouTube (400M views)• 400K Twitter Accounts – 80K Daily Users• 480K Users on LinkedIn – 31% login weekly (9% Daily)
  • 8. Time Spent UK
  • 9. The Changing Digital Landscape
  • 10. Traditional Marketing Vs Social Engagement
  • 11. Proliferation of Channels
  • 12. Social Media Landscape
  • 13. What is Social Media?
  • 14. Platforms that allow the sharing of contentwith dialogue and feedback channels deeply embedded in them
  • 15. For Universities, these platforms are where your peers, students and colleagues communicateDo you want to engage with them on these platforms?
  • 16. Key Social Platforms• Social/Professional Networks – Facebook & LinkedIn• Blogging/Micro-Blogging/Lifestreaming – Wordpress, Blogger, Twitter• Video, Audio & Photo sharing – YouTube, Vimeo – Facebook, Flickr, TwitPic, Instagram• Mobile – Foursquare, Facebook, Twitter, Yelp• Documents – Slideshare.net, scribd, docstoc
  • 17. Overview of Channels and Platforms
  • 18. Facebook
  • 19. YouTube
  • 20. Twitter
  • 21. Podcasts
  • 22. Have a strategy and plan before you create a professional presence on a platform Do not rush in without a plan
  • 23. Success using social channels is predicated on the quality of your content If you want people to engage you must provide useful and interesting content
  • 24. Education Use Cases of Social Media
  • 25. LSE
  • 26. Vidoes and Podcasts
  • 27. Facebook Page
  • 28. Twitter Account
  • 29. itunes Content
  • 30. iPhone iTunes Interface
  • 31. UC Berekely
  • 32. Video & Podcast Material
  • 33. Berkeley YouTube Account
  • 34. Webcasts
  • 35. iPhone iTunes Interface
  • 36. Academics using social media
  • 37. IrishEconomy.ie
  • 38. Econtalk.org
  • 39. The Rights Future
  • 40. Contact Details
  • 41. Contact Details086 6070274www.linkedin.com/in/keithfeigherywww.twitter.com/kfeigherywww.faceboook.com/keith.feigherykeith.feighery@digitalinsights.ie
  • 42. Thank You