Social Media Platforms & Case Studies Keith Feighery
Outline of Course <ul><li>Session 1:Introduction & Overview of Digital and Social Media </li></ul><ul><li>Session 2: Faceb...
Introductions
Career Summary <ul><li>Director of Digital Strategy with Digital Insights </li></ul><ul><li>14 Years experience developing...
Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_addres...
Current State of Online Usage
Irish Online Stats to Ponder <ul><li>77% of all Irish Internet Users use Facebook (approx 2M) </li></ul><ul><li>Tops 3 sit...
Why is everyone talking about Social Media
Traditional Marketing Vs  Social Engagement
The Opportunity <ul><li>Organisations can engage with customers before and after the sales process </li></ul><ul><li>Suppo...
Key Social Media Platforms
Social Media Landscape
What is Social Media?
Platforms that allow the sharing of content with dialogue and feedback channels deeply embedded in them
Key Platforms for Customers <ul><li>Social/Professional Networks </li></ul><ul><ul><li>Facebook & LinkedIn </li></ul></ul>...
It has never been easier for organisations to communicate with audiences online  But they have to use engaging content
 
<ul><li>How do You interact with Social Media </li></ul>
Be Social – Interact with People & Solicit Feedback and Responses
Organisations need to Focus on behavioural aspects of how and why people use these channels How to Influence & Participate...
Why does everyone talk about Facebook?
Because its absolutely HUGE 800 Million people
 
And people spend vasts amount of time there (more than any other site in the world)
Time Spent UK
And People want to ‘LIKE’ Businesses there – but WHY?
Reasons you Liked
Facebook Pages
Presidential Candidates
Norris
Mary Davis
Michael D Higgins
Martin McGuiness
Sean Gallagher
Mitchell
Michael D
Charities & Non-Profits (Some before and afters)
Irish Wildlife Trust - Before
Irish Wildlife Trust - Now
Breast Cancer Ireland - Before
Breas Cancer Ireland - Now
Barnardos - Before
Barnardos - Now
Trocaire – Before
Trocaire - Now
Businesses
Hairy Baby
Hairybaby
Engaging with Fans
Getting People To Respond
WestCoast Cooler
Westcoast Cooler
Fine Gael
Fiann Fail
Labour
Twitter
Twitter <ul><li>Microblogging platform </li></ul><ul><li>Can be  incredibly powerful tool for business owners and marketer...
What is it? <ul><li>Tweet = 140 Characters </li></ul><ul><li>@someone – talk to someone (everyone sees it) </li></ul><ul><...
It’s a Different Medium Than Facebook – and it can be difficult
Must know what you want to achieve through it and who you will be talking to
Find someone with a function, who has something interesting to say – and can say it well
And get them to engage at a granular level Build up community overtime
Twitter Timeline
The Tweet
Twitter Search
Case Studies
Davis
Norris
Michael D
Sean Gallagher
Martin McGuinness
Donal Skehan  - Has a Theme Provides Entertainment & Utility
Businesses
Donal Skehan
Murpys Icecream – Has Theme  Marketing The Business
Murphys Ice Cream
Pat Whelan Butchers
Fallon and Byrne
Garrendenny Lane Design
Twitter Tools
Twitter.com
Tweetdeck
Hootsuite
LinkedIn
The Profile
The Feed
Events
Company Page
Company Services
Jobs
Thank You
Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_addres...
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UCD-Social-Media-Platforms-15thoct2011

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UCD Social Media Session - 15th October 2011

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UCD-Social-Media-Platforms-15thoct2011

  1. 1. Social Media Platforms & Case Studies Keith Feighery
  2. 2. Outline of Course <ul><li>Session 1:Introduction & Overview of Digital and Social Media </li></ul><ul><li>Session 2: Facebook Session </li></ul><ul><li>Session 3: Twitter Session </li></ul><ul><li>Session 4: Blogging (WordPress) Session </li></ul><ul><li>Session 5: YouTube Session </li></ul><ul><li>Session 6: Flickr Session </li></ul>
  3. 3. Introductions
  4. 4. Career Summary <ul><li>Director of Digital Strategy with Digital Insights </li></ul><ul><li>14 Years experience developing and marketing web and digital applications </li></ul><ul><li>Lecturer with DIT on MA in Digital Media Technologies </li></ul><ul><li>Lecturer with Dublin Business School, Griffith College, Champlain College & IBAT in Online Marketing and Digital Strategy </li></ul>
  5. 5. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274
  6. 6. Current State of Online Usage
  7. 7. Irish Online Stats to Ponder <ul><li>77% of all Irish Internet Users use Facebook (approx 2M) </li></ul><ul><li>Tops 3 sites visited are Google (38%), Facebook (19%) , Ryanair (13%) </li></ul><ul><li>Average Irish person spends 18 Hrs+ online each month </li></ul><ul><ul><li>4 hours 10 mins Facebook </li></ul></ul><ul><ul><li>2 hours 51 mins Google </li></ul></ul><ul><ul><li>1 hour 36 mins </li></ul></ul><ul><li>13% Facebook Users Aged 13-17; 55% Aged 18-35; </li></ul><ul><li>90% of 15-24 YO active on Facebook </li></ul><ul><li>47% of all Facebook Users login Daily </li></ul><ul><li>2.1 M Unique Visitors Each Month to YouTube (400M views) </li></ul><ul><li>400K Twitter Accounts – 80K Daily Users </li></ul><ul><li>480K Users on LinkedIn – 31% login weekly (9% Daily) </li></ul>
  8. 8. Why is everyone talking about Social Media
  9. 9. Traditional Marketing Vs Social Engagement
  10. 10. The Opportunity <ul><li>Organisations can engage with customers before and after the sales process </li></ul><ul><li>Support customers online at every stage of the pre and post sale process </li></ul><ul><li>Provide targeted information to customers, which is impossible through broadcast </li></ul><ul><li>Customers can talk about you (Good and Bad) </li></ul><ul><li>Customers can support each other online (and are already doing so) </li></ul>
  11. 11. Key Social Media Platforms
  12. 12. Social Media Landscape
  13. 13. What is Social Media?
  14. 14. Platforms that allow the sharing of content with dialogue and feedback channels deeply embedded in them
  15. 15. Key Platforms for Customers <ul><li>Social/Professional Networks </li></ul><ul><ul><li>Facebook & LinkedIn </li></ul></ul><ul><li>Blogging/Micro-Blogging/Lifestreaming </li></ul><ul><ul><li>Wordpress, Twitter </li></ul></ul><ul><li>Video, Audio & Photo sharing </li></ul><ul><ul><li>YouTube, Vimeo </li></ul></ul><ul><ul><li>Flickr, TwitPic, Instagram </li></ul></ul><ul><li>Mobile </li></ul><ul><ul><li>Foursquare, Facebook, Twitter, Yelp </li></ul></ul>
  16. 16. It has never been easier for organisations to communicate with audiences online But they have to use engaging content
  17. 18. <ul><li>How do You interact with Social Media </li></ul>
  18. 19. Be Social – Interact with People & Solicit Feedback and Responses
  19. 20. Organisations need to Focus on behavioural aspects of how and why people use these channels How to Influence & Participate in these
  20. 21. Why does everyone talk about Facebook?
  21. 22. Because its absolutely HUGE 800 Million people
  22. 24. And people spend vasts amount of time there (more than any other site in the world)
  23. 25. Time Spent UK
  24. 26. And People want to ‘LIKE’ Businesses there – but WHY?
  25. 27. Reasons you Liked
  26. 28. Facebook Pages
  27. 29. Presidential Candidates
  28. 30. Norris
  29. 31. Mary Davis
  30. 32. Michael D Higgins
  31. 33. Martin McGuiness
  32. 34. Sean Gallagher
  33. 35. Mitchell
  34. 36. Michael D
  35. 37. Charities & Non-Profits (Some before and afters)
  36. 38. Irish Wildlife Trust - Before
  37. 39. Irish Wildlife Trust - Now
  38. 40. Breast Cancer Ireland - Before
  39. 41. Breas Cancer Ireland - Now
  40. 42. Barnardos - Before
  41. 43. Barnardos - Now
  42. 44. Trocaire – Before
  43. 45. Trocaire - Now
  44. 46. Businesses
  45. 47. Hairy Baby
  46. 48. Hairybaby
  47. 49. Engaging with Fans
  48. 50. Getting People To Respond
  49. 51. WestCoast Cooler
  50. 52. Westcoast Cooler
  51. 53. Fine Gael
  52. 54. Fiann Fail
  53. 55. Labour
  54. 56. Twitter
  55. 57. Twitter <ul><li>Microblogging platform </li></ul><ul><li>Can be incredibly powerful tool for business owners and marketers </li></ul><ul><li>BUT takes time, effort and persistence to build up a community </li></ul><ul><li>It is much more chatty (Dialogue) than Facebook </li></ul><ul><li>Businesses need to think about all their constituencies when using Twitter </li></ul><ul><li>Not just for customers – partners, media, pr etc… </li></ul><ul><li>Great for thought leadership </li></ul>
  56. 58. What is it? <ul><li>Tweet = 140 Characters </li></ul><ul><li>@someone – talk to someone (everyone sees it) </li></ul><ul><li>DM Someone – prviate message - only the people FROM and TO see it </li></ul><ul><li>RT – retweet – a lot of people retweet content that others have writter </li></ul>
  57. 59. It’s a Different Medium Than Facebook – and it can be difficult
  58. 60. Must know what you want to achieve through it and who you will be talking to
  59. 61. Find someone with a function, who has something interesting to say – and can say it well
  60. 62. And get them to engage at a granular level Build up community overtime
  61. 63. Twitter Timeline
  62. 64. The Tweet
  63. 65. Twitter Search
  64. 66. Case Studies
  65. 67. Davis
  66. 68. Norris
  67. 69. Michael D
  68. 70. Sean Gallagher
  69. 71. Martin McGuinness
  70. 72. Donal Skehan - Has a Theme Provides Entertainment & Utility
  71. 73. Businesses
  72. 74. Donal Skehan
  73. 75. Murpys Icecream – Has Theme Marketing The Business
  74. 76. Murphys Ice Cream
  75. 77. Pat Whelan Butchers
  76. 78. Fallon and Byrne
  77. 79. Garrendenny Lane Design
  78. 80. Twitter Tools
  79. 81. Twitter.com
  80. 82. Tweetdeck
  81. 83. Hootsuite
  82. 84. LinkedIn
  83. 85. The Profile
  84. 86. The Feed
  85. 87. Events
  86. 88. Company Page
  87. 89. Company Services
  88. 90. Jobs
  89. 91. Thank You
  90. 92. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274
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