UCD-Social-Media-Platforms-15thoct2011

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UCD Social Media Session - 15th October 2011

UCD Social Media Session - 15th October 2011

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  • 1. Social Media Platforms & Case Studies Keith Feighery
  • 2. Outline of Course
    • Session 1:Introduction & Overview of Digital and Social Media
    • Session 2: Facebook Session
    • Session 3: Twitter Session
    • Session 4: Blogging (WordPress) Session
    • Session 5: YouTube Session
    • Session 6: Flickr Session
  • 3. Introductions
  • 4. Career Summary
    • Director of Digital Strategy with Digital Insights
    • 14 Years experience developing and marketing web and digital applications
    • Lecturer with DIT on MA in Digital Media Technologies
    • Lecturer with Dublin Business School, Griffith College, Champlain College & IBAT in Online Marketing and Digital Strategy
  • 5. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274
  • 6. Current State of Online Usage
  • 7. Irish Online Stats to Ponder
    • 77% of all Irish Internet Users use Facebook (approx 2M)
    • Tops 3 sites visited are Google (38%), Facebook (19%) , Ryanair (13%)
    • Average Irish person spends 18 Hrs+ online each month
      • 4 hours 10 mins Facebook
      • 2 hours 51 mins Google
      • 1 hour 36 mins
    • 13% Facebook Users Aged 13-17; 55% Aged 18-35;
    • 90% of 15-24 YO active on Facebook
    • 47% of all Facebook Users login Daily
    • 2.1 M Unique Visitors Each Month to YouTube (400M views)
    • 400K Twitter Accounts – 80K Daily Users
    • 480K Users on LinkedIn – 31% login weekly (9% Daily)
  • 8. Why is everyone talking about Social Media
  • 9. Traditional Marketing Vs Social Engagement
  • 10. The Opportunity
    • Organisations can engage with customers before and after the sales process
    • Support customers online at every stage of the pre and post sale process
    • Provide targeted information to customers, which is impossible through broadcast
    • Customers can talk about you (Good and Bad)
    • Customers can support each other online (and are already doing so)
  • 11. Key Social Media Platforms
  • 12. Social Media Landscape
  • 13. What is Social Media?
  • 14. Platforms that allow the sharing of content with dialogue and feedback channels deeply embedded in them
  • 15. Key Platforms for Customers
    • Social/Professional Networks
      • Facebook & LinkedIn
    • Blogging/Micro-Blogging/Lifestreaming
      • Wordpress, Twitter
    • Video, Audio & Photo sharing
      • YouTube, Vimeo
      • Flickr, TwitPic, Instagram
    • Mobile
      • Foursquare, Facebook, Twitter, Yelp
  • 16. It has never been easier for organisations to communicate with audiences online But they have to use engaging content
  • 17.  
  • 18.
    • How do You interact with Social Media
  • 19. Be Social – Interact with People & Solicit Feedback and Responses
  • 20. Organisations need to Focus on behavioural aspects of how and why people use these channels How to Influence & Participate in these
  • 21. Why does everyone talk about Facebook?
  • 22. Because its absolutely HUGE 800 Million people
  • 23.  
  • 24. And people spend vasts amount of time there (more than any other site in the world)
  • 25. Time Spent UK
  • 26. And People want to ‘LIKE’ Businesses there – but WHY?
  • 27. Reasons you Liked
  • 28. Facebook Pages
  • 29. Presidential Candidates
  • 30. Norris
  • 31. Mary Davis
  • 32. Michael D Higgins
  • 33. Martin McGuiness
  • 34. Sean Gallagher
  • 35. Mitchell
  • 36. Michael D
  • 37. Charities & Non-Profits (Some before and afters)
  • 38. Irish Wildlife Trust - Before
  • 39. Irish Wildlife Trust - Now
  • 40. Breast Cancer Ireland - Before
  • 41. Breas Cancer Ireland - Now
  • 42. Barnardos - Before
  • 43. Barnardos - Now
  • 44. Trocaire – Before
  • 45. Trocaire - Now
  • 46. Businesses
  • 47. Hairy Baby
  • 48. Hairybaby
  • 49. Engaging with Fans
  • 50. Getting People To Respond
  • 51. WestCoast Cooler
  • 52. Westcoast Cooler
  • 53. Fine Gael
  • 54. Fiann Fail
  • 55. Labour
  • 56. Twitter
  • 57. Twitter
    • Microblogging platform
    • Can be incredibly powerful tool for business owners and marketers
    • BUT takes time, effort and persistence to build up a community
    • It is much more chatty (Dialogue) than Facebook
    • Businesses need to think about all their constituencies when using Twitter
    • Not just for customers – partners, media, pr etc…
    • Great for thought leadership
  • 58. What is it?
    • Tweet = 140 Characters
    • @someone – talk to someone (everyone sees it)
    • DM Someone – prviate message - only the people FROM and TO see it
    • RT – retweet – a lot of people retweet content that others have writter
  • 59. It’s a Different Medium Than Facebook – and it can be difficult
  • 60. Must know what you want to achieve through it and who you will be talking to
  • 61. Find someone with a function, who has something interesting to say – and can say it well
  • 62. And get them to engage at a granular level Build up community overtime
  • 63. Twitter Timeline
  • 64. The Tweet
  • 65. Twitter Search
  • 66. Case Studies
  • 67. Davis
  • 68. Norris
  • 69. Michael D
  • 70. Sean Gallagher
  • 71. Martin McGuinness
  • 72. Donal Skehan - Has a Theme Provides Entertainment & Utility
  • 73. Businesses
  • 74. Donal Skehan
  • 75. Murpys Icecream – Has Theme Marketing The Business
  • 76. Murphys Ice Cream
  • 77. Pat Whelan Butchers
  • 78. Fallon and Byrne
  • 79. Garrendenny Lane Design
  • 80. Twitter Tools
  • 81. Twitter.com
  • 82. Tweetdeck
  • 83. Hootsuite
  • 84. LinkedIn
  • 85. The Profile
  • 86. The Feed
  • 87. Events
  • 88. Company Page
  • 89. Company Services
  • 90. Jobs
  • 91. Thank You
  • 92. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274