Ucd3-social-media-case-studies-sept2010
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Social media case studies for UCD seminar

Social media case studies for UCD seminar

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Ucd3-social-media-case-studies-sept2010 Ucd3-social-media-case-studies-sept2010 Presentation Transcript

  • Social Media Channels & Case Studies
    Keith Feighery: Digital Strategist
  • New digital and social platforms are mass enablers of peer to peer conversations, sharing and interactions
  • New channels offer businesses and organisations means to engage with and communicate with potential customers or interested parties
  • Organisation must understand that its not about the specific tools but the changing consumption and behaviour patterns of the customerTools will change but behaviours are being formed for the longterm
  • Organisationsmust embrace a more social engagement because it is happening with or without themAND It offers real business benefit
  • Challenge now is to build engaging digital and social strategies aligned with clear business objectives
  • Leveraging Social Media
  • Orgnisation must understand the dynamic of communities
  • Potential Benefits of social engagement
    • Listening
    • Crucial to hear what the public is saying about you, competitors, related business areas etc.. (researc)
    • Crowdsourcing – understand behaviours, experiences, language patterns etc..
    • Engagement
    • Engage directly with prospects and customers (without filters)
    • Relationships
    • Build long lasting relationships and trust with customers
    • Build real and valuable communities online and offline (Two way process)
    • Reduce customer acquisition costs (Media spend)
    • Increase customer retentions (Loyalty/Advocacy)
    • Mass feedback loop for your business
  • Potential risks
    • Loss of control of the conversation
    • Two way communication
    • Openly negative transmissions
    • Digital Crises
    • Using social channel as a marketing or PR conduit
    • Broadcast as opposed to engagement
    • Little value
    • Can be a difficult persona for brands to adopt
    • Reveal a human voice of a corporate identity
    • What it is that voice?
  • New media platforms
  • Social Media Landscape
  • Recent Irish case studies of businesses using social media
  • Crystal Swing
  • Beaut.ie
  • Hairybaby
  • Komplett
  • Groupon – CityDeal.ie
  • Blacknight
  • Puddleducks
  • Yelp – Bars & Restaurants
  • Bars - Facebook
  • GarrenDenny Interiors
  • Murphys Icecream
  • Innovative Case Studies of Social Media
  • Old Spice Campaign
  • TippexYouTube Campaign
  • Kogi BBQ
  • Crème Brulee Cart
  • Ikea – Malmo
  • Best Job In the World
  • BlendTec
  • Diet Coke and Mentos
  • Facebook and The Big Brands
  • 1800Flowers.com
  • Victorias Secrets
  • Starbucks – Frappucino.com
  • TOMS Shoes
  • Red Bull
  • The Power of Social Media
  • The Four Hour Working Week
  • Tube Worker abuses Traveller
  • Stuff White People Like
  • Successful Viral & UGC Campaigns
  • Rage Against The Machine
  • Walkers “Do us a Flavour”
  • Upside Down Tango
  • Unsuccessful Viral & UGC Campaigns
  • Danish Single Mother Hoax
  • Digital crisis and reputation management
  • Nestle
  • Marks and Spencers
  • Domino’s
  • United Airlines
  • Case Studies of Large Brands Using Social Media
  • American Red Cross
  • Charmin “Go” Campaign
  • Evian
  • Coca Cola “206 Expedition”
  • Skittles
  • Best Buy
  • Zappos
  • Ford - FiestaMovement
  • Contact Details
    086 6070274
    www.linkedin.com/in/keithfeighery
    www.twitter.com/kfeighery
    www.faceboook.com/keith.feighery
    keith.feighery@digitalinsights.ie
  • Thank You