Social Media Channels & Case Studies<br />Keith Feighery: Digital Strategist<br />
New digital and social platforms are mass enablers of peer to peer conversations, sharing and interactions<br />
New channels offer businesses and organisations means to engage with and communicate with potential customers or intereste...
Organisation must understand that its not about the specific tools but the changing consumption and behaviour patterns of ...
Organisationsmust embrace a more social engagement because it is happening with or without themAND It offers real business...
Challenge now is to build engaging digital and social strategies aligned with clear business objectives<br />
Leveraging Social Media<br />
Orgnisation must understand the dynamic of communities<br />
Potential Benefits of social engagement<br /><ul><li>Listening
Crucial to hear what the public is saying about you, competitors, related business areas etc.. (researc)
Crowdsourcing – understand behaviours, experiences, language patterns etc..
Engagement
Engage directly with prospects and customers (without filters)
Relationships
Build long lasting relationships and trust with customers
Build real and valuable communities online and offline (Two way process)
Reduce customer acquisition costs (Media spend)
Increase customer retentions (Loyalty/Advocacy)
Mass feedback loop for your business</li></li></ul><li>Potential risks <br /><ul><li>Loss of control of the conversation
Two way communication
Openly negative transmissions
Digital Crises
Using social channel as a marketing or PR conduit
Broadcast as opposed to engagement
Little value
Can be a difficult persona for brands to adopt
Reveal a human voice of a corporate identity
What it is that voice?</li></li></ul><li>New media platforms<br />
Social Media Landscape<br />
Recent Irish case studies of businesses using social media<br />
Crystal Swing<br />
Beaut.ie<br />
Hairybaby<br />
Komplett<br />
Groupon – CityDeal.ie<br />
Blacknight<br />
Puddleducks<br />
Yelp – Bars & Restaurants<br />
Bars - Facebook<br />
GarrenDenny Interiors<br />
Murphys Icecream<br />
Innovative Case Studies of Social Media<br />
Old Spice Campaign<br />
TippexYouTube Campaign<br />
Kogi BBQ<br />
Crème Brulee Cart<br />
Ikea – Malmo	<br />
Best Job In the World<br />
BlendTec<br />
Diet Coke and Mentos<br />
Facebook and The Big Brands<br />
1800Flowers.com<br />
Victorias Secrets<br />
Starbucks – Frappucino.com<br />
TOMS Shoes<br />
Red Bull<br />
The Power of Social Media<br />
The Four Hour Working Week<br />
Tube Worker abuses Traveller<br />
Stuff White People Like<br />
Successful Viral & UGC Campaigns<br />
Rage Against The Machine<br />
Walkers “Do us a Flavour” <br />
Upside Down Tango<br />
Unsuccessful Viral & UGC Campaigns<br />
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Ucd3-social-media-case-studies-sept2010

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Social media case studies for UCD seminar

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Ucd3-social-media-case-studies-sept2010

  1. 1. Social Media Channels & Case Studies<br />Keith Feighery: Digital Strategist<br />
  2. 2. New digital and social platforms are mass enablers of peer to peer conversations, sharing and interactions<br />
  3. 3. New channels offer businesses and organisations means to engage with and communicate with potential customers or interested parties<br />
  4. 4. Organisation must understand that its not about the specific tools but the changing consumption and behaviour patterns of the customerTools will change but behaviours are being formed for the longterm<br />
  5. 5. Organisationsmust embrace a more social engagement because it is happening with or without themAND It offers real business benefit<br />
  6. 6. Challenge now is to build engaging digital and social strategies aligned with clear business objectives<br />
  7. 7. Leveraging Social Media<br />
  8. 8. Orgnisation must understand the dynamic of communities<br />
  9. 9. Potential Benefits of social engagement<br /><ul><li>Listening
  10. 10. Crucial to hear what the public is saying about you, competitors, related business areas etc.. (researc)
  11. 11. Crowdsourcing – understand behaviours, experiences, language patterns etc..
  12. 12. Engagement
  13. 13. Engage directly with prospects and customers (without filters)
  14. 14. Relationships
  15. 15. Build long lasting relationships and trust with customers
  16. 16. Build real and valuable communities online and offline (Two way process)
  17. 17. Reduce customer acquisition costs (Media spend)
  18. 18. Increase customer retentions (Loyalty/Advocacy)
  19. 19. Mass feedback loop for your business</li></li></ul><li>Potential risks <br /><ul><li>Loss of control of the conversation
  20. 20. Two way communication
  21. 21. Openly negative transmissions
  22. 22. Digital Crises
  23. 23. Using social channel as a marketing or PR conduit
  24. 24. Broadcast as opposed to engagement
  25. 25. Little value
  26. 26. Can be a difficult persona for brands to adopt
  27. 27. Reveal a human voice of a corporate identity
  28. 28. What it is that voice?</li></li></ul><li>New media platforms<br />
  29. 29. Social Media Landscape<br />
  30. 30. Recent Irish case studies of businesses using social media<br />
  31. 31. Crystal Swing<br />
  32. 32. Beaut.ie<br />
  33. 33. Hairybaby<br />
  34. 34. Komplett<br />
  35. 35. Groupon – CityDeal.ie<br />
  36. 36. Blacknight<br />
  37. 37. Puddleducks<br />
  38. 38. Yelp – Bars & Restaurants<br />
  39. 39. Bars - Facebook<br />
  40. 40. GarrenDenny Interiors<br />
  41. 41. Murphys Icecream<br />
  42. 42. Innovative Case Studies of Social Media<br />
  43. 43. Old Spice Campaign<br />
  44. 44. TippexYouTube Campaign<br />
  45. 45. Kogi BBQ<br />
  46. 46. Crème Brulee Cart<br />
  47. 47. Ikea – Malmo <br />
  48. 48. Best Job In the World<br />
  49. 49. BlendTec<br />
  50. 50. Diet Coke and Mentos<br />
  51. 51. Facebook and The Big Brands<br />
  52. 52. 1800Flowers.com<br />
  53. 53. Victorias Secrets<br />
  54. 54. Starbucks – Frappucino.com<br />
  55. 55. TOMS Shoes<br />
  56. 56. Red Bull<br />
  57. 57. The Power of Social Media<br />
  58. 58. The Four Hour Working Week<br />
  59. 59. Tube Worker abuses Traveller<br />
  60. 60. Stuff White People Like<br />
  61. 61. Successful Viral & UGC Campaigns<br />
  62. 62. Rage Against The Machine<br />
  63. 63. Walkers “Do us a Flavour” <br />
  64. 64. Upside Down Tango<br />
  65. 65. Unsuccessful Viral & UGC Campaigns<br />
  66. 66. Danish Single Mother Hoax<br />
  67. 67. Digital crisis and reputation management<br />
  68. 68. Nestle<br />
  69. 69. Marks and Spencers<br />
  70. 70. Domino’s<br />
  71. 71. United Airlines<br />
  72. 72. Case Studies of Large Brands Using Social Media<br />
  73. 73. American Red Cross<br />
  74. 74. Charmin “Go” Campaign <br />
  75. 75. Evian<br />
  76. 76. Coca Cola “206 Expedition”<br />
  77. 77. Skittles<br />
  78. 78. Best Buy<br />
  79. 79. Zappos<br />
  80. 80. Ford - FiestaMovement<br />
  81. 81. Contact Details<br />086 6070274<br />www.linkedin.com/in/keithfeighery<br />www.twitter.com/kfeighery<br />www.faceboook.com/keith.feighery<br />keith.feighery@digitalinsights.ie<br />
  82. 82. Thank You<br />

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