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Ucd2a-SocialMedia-Platforms-sept2010
Ucd2a-SocialMedia-Platforms-sept2010
Ucd2a-SocialMedia-Platforms-sept2010
Ucd2a-SocialMedia-Platforms-sept2010
Ucd2a-SocialMedia-Platforms-sept2010
Ucd2a-SocialMedia-Platforms-sept2010
Ucd2a-SocialMedia-Platforms-sept2010
Ucd2a-SocialMedia-Platforms-sept2010
Ucd2a-SocialMedia-Platforms-sept2010
Ucd2a-SocialMedia-Platforms-sept2010
Ucd2a-SocialMedia-Platforms-sept2010
Ucd2a-SocialMedia-Platforms-sept2010
Ucd2a-SocialMedia-Platforms-sept2010
Ucd2a-SocialMedia-Platforms-sept2010
Ucd2a-SocialMedia-Platforms-sept2010
Ucd2a-SocialMedia-Platforms-sept2010
Ucd2a-SocialMedia-Platforms-sept2010
Ucd2a-SocialMedia-Platforms-sept2010
Ucd2a-SocialMedia-Platforms-sept2010
Ucd2a-SocialMedia-Platforms-sept2010
Ucd2a-SocialMedia-Platforms-sept2010
Ucd2a-SocialMedia-Platforms-sept2010
Ucd2a-SocialMedia-Platforms-sept2010
Ucd2a-SocialMedia-Platforms-sept2010
Ucd2a-SocialMedia-Platforms-sept2010
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Ucd2a-SocialMedia-Platforms-sept2010

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Overview of social media platforms for UCD seminar

Overview of social media platforms for UCD seminar

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  • 1. Social Media Applications and Case Studies <br />
  • 2. Overview<br />Introduction to each of the key platforms<br />Case studies and examples of platforms being used<br />Live demonstration of each platform<br />Hands-on Labs<br />Review<br />Q &amp; A<br />
  • 3. Platforms<br />
  • 4. Key Platforms for Customers<br />Social/Professional Networks<br />Facebook, LinkedIn, MySpace (Main ones in US and Europe)<br />Blogging/Micro-Blogging/Lifestreaming<br />Wordpress, TypePad, Twitter, Posterous, Tumblr<br />Video, Audio &amp; Photo sharing<br />YouTube, Vimeo, Blip etc.. <br />Flickr, Photobucket, TwitPic, YFrog<br />Mobile<br />Foursquare, Facebook, Twitter, Yelp <br />Bookmarks/Sharing<br />Delicious, StumbleUpon, Digg, Google Profils<br />
  • 5. Facebook and LinkedIn<br />
  • 6. Irish Political Parties<br />
  • 7. UK Political Parties<br />
  • 8. Professional Networking<br />
  • 9. Blogging<br />
  • 10. Blogging <br />Most effective way of building community and improving SEO<br />Common Blogging Platforms<br />WordPress, Type Pad, Bloggers, Blogspot<br />Excellent way of engaging with readers <br />Inform followers what is of interest to you<br />Can use an informal style <br />Show human face of organisation<br />Participate in wider conversations <br />Leave comments, interact, generate interest, etc..<br />Search Engines <br />Love regularly updated content<br />Now MNCs are encouraging employees to Blog and engage with social media<br />IBM, Dell, Intel and Cisco <br />
  • 11. Blogs<br />
  • 12. Blogging Tips<br />Connect to your most important keywords.<br />Important for Search Engine Optimisation<br />Grow the number of influential referral sites. <br />Critical to get authoritative inboubnd links to your site<br />Don’t forget the outbound links.<br />Be generous with links to other blogs and websites and others will return the favor and build your traffic for you.<br />Understand the location of your audience.<br /> Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople.<br />Measure endurance.<br />Measure return visitor and length of time spent on site<br />
  • 13. Blogging Tips cont.<br />Find and nurture your VIPs.<br />Make sure you respond to key people – thos who subsribe and comment<br />Use Twitter for blog PR.<br /> If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly.<br />Use URL shorteners to gauge subject interest.<br />UseURL shortener like bit.ly within a Tweet, you can track how many people click on the content link you offer in your tweets. <br />Build cross-referencing across social media tools.<br />No social media tool is an island. All tools should cross-reference each other – don’t necessarily re-publish the same content on each platform<br />Embed and measure calls to action. If we can get people to a landing page, we should. <br />
  • 14. Twitter<br />
  • 15. Twitter <br /><ul><li>Excellent B2B and B2C networking tool
  • 16. Great potential for building relationships
  • 17. Directly with customers
  • 18. Good examples Beaut.ie, Blacknight.ie, kogibbq
  • 19. Good listening tool
  • 20. What is being said about you and most importantly are you hearing it?
  • 21. Easy to engage with customers
  • 22. Reach out to them and resolve issues and improve service to them
  • 23. Opportunity to convey a personal dimension rather than marketing speak
  • 24. Has become mainstream over 2009/2010
  • 25. 1400% growth over past 12 months</li></li></ul><li>Twitter<br />
  • 26. Video Sites<br />YouTube, Vimeo, Blip.tv<br />
  • 27. Video Sites<br /><ul><li>Very useful marketing tool
  • 28. Old Spice, Tippex, Blendtec etc..
  • 29. User-generated content
  • 30. Run competitions for customers to build content (see Pat The Baker example)
  • 31. Best Job in the World etc..
  • 32. Extending digital footprint and brand-building purposes
  • 33. Create engaging content, tag videos with keywords and distribute on a wide network
  • 34. Post all content and video blogs on your website and distribute on free video sharing sites</li></li></ul><li>Video Sites<br />
  • 35. Social Bookmarking &amp; RSS<br /><ul><li>Add Bookmark Buttons to sites
  • 36. Sociable, AddThis, Share are widely used
  • 37. Link all social profiles from website
  • 38. Twitter, Facebook, FriendFeed, GetSatisfaction.com, YouTube, MySpace, Bebo, Slideshare.net etc.
  • 39. Ensure that RSS is enabled
  • 40. Feedburner, GoogleReader, MyYahoo, NetVibes
  • 41. Add rating and individual bookmark buttons
  • 42. Digg, Technorati, Reddit, StumbleUpon, Delicious
  • 43. Yahoo Pipes
  • 44. RSS and Lifestream aggregator </li></li></ul><li>Social Bookmarking, RSS and Sharing<br />
  • 45. Bookmarking, Sharing &amp; RSS<br />
  • 46. Photosharing Sites<br />
  • 47. Mobile Apps<br />
  • 48. Mobile PhotoApps<br />

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