Search Engine Optimisation
Best Practices Explanations
• Are the keywords that you are targeting not only relevant but also
popular with searchers?
•...
Best Practices
• Does your site have an optimized internal linking structure?
• Do your pages have keyword-rich meta descr...
Some Key Factors
www.seomoz.org/article/search-
ranking-factors
Top 5 Ranking Factors
• Keyword Focused Anchor Text from External Links
– 73% very high importance
• External Link Popular...
Next 5 Important Factors
• Keyword Use in Internal Link Anchor Text on the Page
– 47% moderate importance
• Keyword Use in...
On Page : Keyword Specific Factors
On Page Considerations
• Keyword Use Anywhere in the Title Tag
– 66% very high importance
• Keyword Use as the First Word(...
On Page Considerations
• Keyword Use in the Subdomain Name (e.g.
keyword.seomoz.org)
– 42% low importance
• Keyword Use in...
On Page Considerations
• Keyword Use / Number of Repetitions in the HTML Text on the
Page
– 33% minimal importance
• Keywo...
On-Page (Non-keyword factors)
On Page: Non-Keyword
• Existence of Substantive, Unique Content on the Page
– 65% very high importance
• Recency (freshnes...
On Page: Non-Keyword
• Query Parameters in the URL vs. Static URL Format
– 33% minimal importance
• Ratio of Code to Text ...
Page-Specific Link Popularity Ranking Factors
Links
• Keyword-Focused Anchor Text from External Links
– 73% very high importance
• External Link Popularity (quantity/qu...
Links
• Topic-Specificity/Focus of External Link Sources (whether
external links to this page come from topically relevant...
Site Wide : Non-Link Based
Site Wide: Non-Link
• Site Architecture of the Domain (whether intelligent, useful
hierarchies are employed)
– 52% moderat...
Site Wide: Non-Link
• Length of Domain Registration
– 37% low importance
• Domain Registration History (how long it’s been...
Social Media
Social Media Related
• Delicious Data About the Domain or Page
– 21% very minimal importance
• StumbleUpon Data About the ...
Search Engine Land - Worst Practices
Worst Practices
• Does your primary navigation require Flash, Java or Javascript to
function?
• Is your web site done enti...
Worst Practices
• Do you have pop-ups on your site?
• Do you use “click here” or any other superfluous copy for your
hyper...
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TODSM-OverviewSEOPractices

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Overview of SEO Practices for Terenure Enterprise Centre

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TODSM-OverviewSEOPractices

  1. 1. Search Engine Optimisation
  2. 2. Best Practices Explanations • Are the keywords that you are targeting not only relevant but also popular with searchers? • Do your page titles lead with your targeted keywords? • Is your body copy of sufficient length and keyword-rich? • Does the anchor text pointing to various pages within your site include good keywords? • Do you employ text links from your home page to your most important secondary pages? • Does your Web site have an XML Sitemap, as well as an HTML site map with text links? • Are the URLs of your dynamic (database-driven) pages short, simple and static-looking?
  3. 3. Best Practices • Does your site have an optimized internal linking structure? • Do your pages have keyword-rich meta descriptions with a compelling call to action? • Does your site have a custom error page that returns the correct “status code”? • Do your filenames and directory names include targeted keywords? • Are you actively building links to your site?
  4. 4. Some Key Factors www.seomoz.org/article/search- ranking-factors
  5. 5. Top 5 Ranking Factors • Keyword Focused Anchor Text from External Links – 73% very high importance • External Link Popularity (quantity/quality of links) – 71% very high importance • Diversity of Link Sources (links from many unique root domains) – 67% very high importance • Keyword Use Anywhere in the Title Tag – 66% very high importance • Trustworthiness of the Domain Based on Link Distance from Trusted Domains – 66% very high importance
  6. 6. Next 5 Important Factors • Keyword Use in Internal Link Anchor Text on the Page – 47% moderate importance • Keyword Use in External Link Anchor Text on the Page – 46% moderate importance • Keyword Use as the First Word(s) in the H1 Tag – 45% moderate importance • Keyword Use in the First 50-100 Words on the Page – 45% moderate importance • Keyword Use in the Subdomain Name – 42% low importance • Keyword Use in the Page Name URL – 38% low importance
  7. 7. On Page : Keyword Specific Factors
  8. 8. On Page Considerations • Keyword Use Anywhere in the Title Tag – 66% very high importance • Keyword Use as the First Word(s) of the Title Tag – 63% high importance • Keyword Use in the Root Domain Name (e.g. keyword.com) – 60% high importance • Keyword Use Anywhere in the H1 Headline Tag – 49% moderate importance • Keyword Use in Internal Link Anchor Text on the Page – 47% moderate importance • Keyword Use in External Link Anchor Text on the Page – 46% moderate importance • Keyword Use as the First Word(s) in the H1 Tag – 45% moderate importance • Keyword Use in the First 50-100 Words in HTML on the Page – 45% moderate importance
  9. 9. On Page Considerations • Keyword Use in the Subdomain Name (e.g. keyword.seomoz.org) – 42% low importance • Keyword Use in the Page Name URL (e.g. seomoz.org/folder/keyword.html) – 38% low importance • Keyword Use in the Page Folder URL (e.g. seomoz.org/keyword/page.html) • 37% low importance • Keyword Use in other Headline Tags (<h2> – <h6>) • 35% low importance • Keyword Use in Image Alt Text • 33% minimal importance
  10. 10. On Page Considerations • Keyword Use / Number of Repetitions in the HTML Text on the Page – 33% minimal importance • Keyword Use in Image Names Included on the Page (e.g. keyword.jpg) – 33% minimal importance • Keyword Use in <b> or <strong> Tags – 26% minimal importance • Keyword Density Formula (# of Keyword Uses ÷ Total # of Terms on the Page) – 25% minimal importance
  11. 11. On-Page (Non-keyword factors)
  12. 12. On Page: Non-Keyword • Existence of Substantive, Unique Content on the Page – 65% very high importance • Recency (freshness) of Page Creation – 50% moderate importance • Use of Links on the Page that Point to Other URLs on this Domain – 41% low importance • Historical Content Changes (how often the page content has been updated) – 39% low importance • Use of External-Pointing Links on the Page – 37% low importance
  13. 13. On Page: Non-Keyword • Query Parameters in the URL vs. Static URL Format – 33% minimal importance • Ratio of Code to Text in HTML – 25% minimal importance • Existence of a Meta Description Tag – 22% very minimal importance • HTML Validation to W3C Standards – 16% very minimal importance • Use of Flash Elements (or other plug-in content) – 13% very minimal importance • Use of Advertising on the Page – 11% very minimal importance
  14. 14. Page-Specific Link Popularity Ranking Factors
  15. 15. Links • Keyword-Focused Anchor Text from External Links – 73% very high importance • External Link Popularity (quantity/quality of external links) – 71% very high importance • Diversity of Link Sources (links from many unique root domains) – 67% very high importance • Page-Specific TrustRank (whether the individual page has earned links from trusted sources) – 65% very high importance • Iterative Algorithm-Based, Global Link Popularity (PageRank) – 63% high importance
  16. 16. Links • Topic-Specificity/Focus of External Link Sources (whether external links to this page come from topically relevant pages/sites) – 58% high importance • Keyword-Focused Anchor Text from Internal Links – 55% high importance
  17. 17. Site Wide : Non-Link Based
  18. 18. Site Wide: Non-Link • Site Architecture of the Domain (whether intelligent, useful hierarchies are employed) – 52% moderate importance • Use of External Links to Reputable, Trustworthy Sites/Pages – 37% low importance • Length of Domain Registration – 37% low importance • Domain Registration History (how long it’s been registered to the same party, number of times renewed) • Server/Hosting Uptime • 32% minimal importance
  19. 19. Site Wide: Non-Link • Length of Domain Registration – 37% low importance • Domain Registration History (how long it’s been registered to the same party, number of times renewed, etc.) – 36% low importance • Server/Hosting Uptime – 32% minimal importance • Hosting Information (what other domains are hosted on the server/c-block of IP addresses) – 31% minimal importance
  20. 20. Social Media
  21. 21. Social Media Related • Delicious Data About the Domain or Page – 21% very minimal importance • StumbleUpon Data About the Domain or Page – 19% very minimal importance • Twitter Data About the Domain or Page – 17% very minimal importance • LinkedIn Data About the Domain or Page – 15% very minimal importance • Facebook Data About the Domain or Page – 12% very minimal importance • MySpace Data About the Domain or Page – 11% very minimal importance
  22. 22. Search Engine Land - Worst Practices
  23. 23. Worst Practices • Does your primary navigation require Flash, Java or Javascript to function? • Is your web site done entirely in Flash or overly graphical with very little textural content? • Is your home page a “splash page” or otherwise content-less? • Do the URLs of your pages include “cgi-bin” or numerous ampersands? • Do the URLs of your pages include session IDs or user IDs? • Do you unnecessarily spread your site across multiple domains? • Are your title tags the same on all pages?
  24. 24. Worst Practices • Do you have pop-ups on your site? • Do you use “click here” or any other superfluous copy for your hyperlink text? • Do you have superfluous text like “Welcome to” at the beginning of your title tags? • Do you have any hidden or small text meant only for the search engines? • Do you engage in “keyword stuffing”? • Do you repeatedly submit your site to the search engines? • Do you incorporate your competitors’ brand names in your meta tags? • Do you have duplicate pages with minimal or no changes? • Are you submitting to (“Free For All”) link pages and farms?

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