Social Media Overview & Case Studies<br />Keith Feighery: Digital Strategist<br />
Where is everyone?<br />
New digital platforms are mass enablers of peer to peer conversations, sharing and interactions<br />
Marketers must understand that its not about the specific tools but the changing consumption and behaviour patterns of the...
Changing Customer Landscape<br />
Changing Customer Landscape<br />The relationship between organisations and customers has traditionally been optimised aro...
Brands & organisations must embrace a more social engagement because it is happening with or without them<br />
Challenge now is to build engaging digital and social strategies aligned with clear business objectives<br />
Leveraging Social Media<br />
Marketers must understand the dynamic of communities<br />
Potential Benefits of social engagement<br /><ul><li>Listening
Crucial to hear what the public is saying about you, competitors, related business areas etc.. (researc)
Crowdsourcing – understand behaviours, experiences, language patterns etc..
Engagement
Engage directly with prospects and customers (without filters)
Relationships
Build long lasting relationships and trust with customers
Build real and valuable communities online and offline (Two way process)
Reduce customer acquisition costs (Media spend)
Increase customer retentions (Loyalty/Advocacy)
Mass feedback loop for your business</li></li></ul><li>Potential risks <br /><ul><li>Loss of control of the conversation
Two way communication
Openly negative transmissions
Digital Crises
Using social channel as a marketing or PR conduit
Broadcast as opposed to engagement
Little value
Can be a difficult persona for brands to adopt
Reveal a human voice of a corporate identity
What it is that voice?</li></li></ul><li>New media platforms<br />
Social Media Landscape<br />
Recent Irish case studies of brands using social media<br />
Groupon – CityDeal.ie<br />
Crystal Swing<br />
Beaut.ie<br />
Hairybaby<br />
Komplett<br />
Blacknight<br />
Puddleducks<br />
Yelp – Bars & Restaurants<br />
Bars - Facebook<br />
GarrenDenny Interiors<br />
Murphys Icecream<br />
Innovative Case Studies of Social Media<br />
Old Spice Campaign<br />
TippexYouTube Campaign<br />
Kogi BBQ<br />
Crème Brulee Cart<br />
Ikea – Malmo	<br />
Best Job In the World<br />
BlendTec<br />
Diet Coke and Mentos<br />
Facebook and The Big Brands<br />
1800Flowers.com<br />
Victorias Secrets<br />
Starbucks – Frappucino.com<br />
TOMS Shoes<br />
Red Bull<br />
The Power of Social Media<br />
The Four Hour Working Week<br />
Tube Worker abuses Traveller<br />
Stuff White People Like<br />
Successful Viral & UGC Campaigns<br />
Rage Against The Machine<br />
Walkers “Do us a Flavour” <br />
Upside Down Tango<br />
Unsuccessful Viral & UGC Campaigns<br />
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TODMS_SocialMediaCaseStudies_Oct2010

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Terenure Online Design, Marketing & Sales course. Overview of Social Media Case Studies

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TODMS_SocialMediaCaseStudies_Oct2010

  1. 1. Social Media Overview & Case Studies<br />Keith Feighery: Digital Strategist<br />
  2. 2. Where is everyone?<br />
  3. 3.
  4. 4.
  5. 5. New digital platforms are mass enablers of peer to peer conversations, sharing and interactions<br />
  6. 6. Marketers must understand that its not about the specific tools but the changing consumption and behaviour patterns of the customer<br />
  7. 7. Changing Customer Landscape<br />
  8. 8. Changing Customer Landscape<br />The relationship between organisations and customers has traditionally been optimised around the organisation, not the customer<br />Companies and organisations have fallen behind in connecting and engaging with customers<br />Customers choose to connect and collaborate with each other without the organisations, disrupting the flow of influence. <br />
  9. 9. Brands & organisations must embrace a more social engagement because it is happening with or without them<br />
  10. 10. Challenge now is to build engaging digital and social strategies aligned with clear business objectives<br />
  11. 11. Leveraging Social Media<br />
  12. 12. Marketers must understand the dynamic of communities<br />
  13. 13. Potential Benefits of social engagement<br /><ul><li>Listening
  14. 14. Crucial to hear what the public is saying about you, competitors, related business areas etc.. (researc)
  15. 15. Crowdsourcing – understand behaviours, experiences, language patterns etc..
  16. 16. Engagement
  17. 17. Engage directly with prospects and customers (without filters)
  18. 18. Relationships
  19. 19. Build long lasting relationships and trust with customers
  20. 20. Build real and valuable communities online and offline (Two way process)
  21. 21. Reduce customer acquisition costs (Media spend)
  22. 22. Increase customer retentions (Loyalty/Advocacy)
  23. 23. Mass feedback loop for your business</li></li></ul><li>Potential risks <br /><ul><li>Loss of control of the conversation
  24. 24. Two way communication
  25. 25. Openly negative transmissions
  26. 26. Digital Crises
  27. 27. Using social channel as a marketing or PR conduit
  28. 28. Broadcast as opposed to engagement
  29. 29. Little value
  30. 30. Can be a difficult persona for brands to adopt
  31. 31. Reveal a human voice of a corporate identity
  32. 32. What it is that voice?</li></li></ul><li>New media platforms<br />
  33. 33. Social Media Landscape<br />
  34. 34.
  35. 35. Recent Irish case studies of brands using social media<br />
  36. 36. Groupon – CityDeal.ie<br />
  37. 37. Crystal Swing<br />
  38. 38. Beaut.ie<br />
  39. 39. Hairybaby<br />
  40. 40. Komplett<br />
  41. 41. Blacknight<br />
  42. 42. Puddleducks<br />
  43. 43. Yelp – Bars & Restaurants<br />
  44. 44. Bars - Facebook<br />
  45. 45. GarrenDenny Interiors<br />
  46. 46. Murphys Icecream<br />
  47. 47. Innovative Case Studies of Social Media<br />
  48. 48. Old Spice Campaign<br />
  49. 49. TippexYouTube Campaign<br />
  50. 50. Kogi BBQ<br />
  51. 51. Crème Brulee Cart<br />
  52. 52. Ikea – Malmo <br />
  53. 53. Best Job In the World<br />
  54. 54. BlendTec<br />
  55. 55. Diet Coke and Mentos<br />
  56. 56. Facebook and The Big Brands<br />
  57. 57. 1800Flowers.com<br />
  58. 58. Victorias Secrets<br />
  59. 59. Starbucks – Frappucino.com<br />
  60. 60. TOMS Shoes<br />
  61. 61. Red Bull<br />
  62. 62. The Power of Social Media<br />
  63. 63. The Four Hour Working Week<br />
  64. 64. Tube Worker abuses Traveller<br />
  65. 65. Stuff White People Like<br />
  66. 66. Successful Viral & UGC Campaigns<br />
  67. 67. Rage Against The Machine<br />
  68. 68. Walkers “Do us a Flavour” <br />
  69. 69. Upside Down Tango<br />
  70. 70. Unsuccessful Viral & UGC Campaigns<br />
  71. 71. Danish Single Mother Hoax<br />
  72. 72. Digital crisis and reputation management<br />
  73. 73. Nestle<br />
  74. 74. Marks and Spencers<br />
  75. 75. Domino’s<br />
  76. 76. United Airlines<br />
  77. 77. Case Studies of Large Brands Using Social Media<br />
  78. 78. American Red Cross<br />
  79. 79. Evian<br />
  80. 80. Charmin “Go” Campaign <br />
  81. 81. Zappos<br />
  82. 82. Coca Cola “206 Expedition”<br />
  83. 83. Skittles<br />
  84. 84. Best Buy<br />
  85. 85. Ford - FiestaMovement<br />
  86. 86. Contact Details<br />086 6070274<br />www.linkedin.com/in/keithfeighery<br />www.twitter.com/kfeighery<br />www.faceboook.com/keith.feighery<br />keith.feighery@digitalinsights.ie<br />
  87. 87. Thank You<br />
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