TODMS-1-Overviewcourse-onlinedesignmarketingsales
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Introduction to the Terenure-First Step online Design, Marketing and Sales Course

Introduction to the Terenure-First Step online Design, Marketing and Sales Course

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TODMS-1-Overviewcourse-onlinedesignmarketingsales TODMS-1-Overviewcourse-onlinedesignmarketingsales Presentation Transcript

  • Online Design, Marketing and SalesTerenure Enterprise Centre
    Keith Feighery
  • Summary
    Introductions
    Overview of the course
    The Changing Digital & Customer Landscape
    The Importance of Relevant Content - Always
    Web Technologies and Solutions
    Q & A
  • Introductions
  • Introduction
    Owner of Digital Insights
    Work with clients developing online business channels
    Lecturer with DIT in MA Digital Media Technologies
    Run Diploma in Online Marketing, Sales & Digital Strategy with DBS, Griffith College, IBAT
    Work with university incubation centres – LINC and Synergy IT Colleges
    12 Years working in Software Industry
    Irish and International Companies
    Developed Online Retail Business
    www.BabaBeag.ie
    30,000 Customers over 50,000 Subscribers to email
  • Overview of Course
  • Course Overview
    Week 1: Introductions and Overview of Web Technologies and Solutions
    Week 2: Design Principles and Information Architecture considerations
    Week3: Creating Website Specs and Ecommerce Solutions
    Week 4: Developing a Clear Online Marketing Plan
  • Course Overview
    Week 5: Implementing Online Marketing Solutions
    SEO, PPC, Email etc.
    Week 6: Using Social Media to drive awareness, acquire customers & retain existing clients
    Week 7: Measuring and optimising web site performance
  • Changing Digital & Customer Landscape
  • Where do people get information today and how do they engage
  • Where is everyone?
  • Social Media Landscape
  • Traditional Marketing Vs Social Engagement
  • Key Platforms for Customers
    Social/Professional Networks
    Facebook, LinkedIn, MySpace (Main ones in US and Europe)
    Blogging/Micro-Blogging/Lifestreaming
    Wordpress, TypePad, Twitter, Posterous, Tumblr
    Video, Audio & Photo sharing
    YouTube, Vimeo, Blip etc..
    Flickr, Photobucket, TwitPic, YFrog
    Mobile
    Foursquare, Facebook, Twitter, Yelp
    Bookmarks/Sharing
    Delicious, StumbleUpon, Digg, Google Profils
  • Content Drives The WebBe Relevant
  • Hubspot – Inbound Marketing Company view
  • Outbound Vs Inbound Marketing Strategies
    Outbound marketing strategy:
    More traditional approach – can also be referred to as ‘push messaging’.
    Business decides on a particular message and pushes it out into the marketplace.
    Finds customers by building brand awareness through advertising and promotion.
    Inbound marketing strategy:
    New and emerging approach – can also be referred to as ‘pull messaging’.
    Business aims to be ‘get found’ by customers
    Approach tends to be more social and it is more interactive and involving that the more traditional outbound marketing.
  • Different types of media in the digital world
    Owned Media – such as website
    Paid Media – such as display ads
    Earned Media – such as viral campaign
  • Owned Vs Paid Vs Earned Media
  • Various Types of Content
    Facebook/MySpace/Bebo fan pages and groups
    Videos, demos, presentations, and custom animations
    Product/service reviews
    Blog posts, reader comments and reactions
    Tweets, status updates
    E-mail newsletters
    The content and digital media on your Web site, other microsites, partner sites etc..
    Articles and other intellectual property or knowledge sharing –professional contributions etc.
    Whitepapers, case studies, webinars, podcasts
  • Web Strategy
    • Have a clear and defined business objective for your web presence
    • Sales, Information, Lead Gen, Build Awareness, Customer Retention
    • Know exactly who your audience is – and where they reside digitally
    • Develop a content strategy for your site and digital channels – that adds value for your customers
    • Build relationships – not always selling
    • Optimise and promote content across digital channels (web, social media, offline etc.)
  • Questions & Answers
  • Contact Details
    086 6070274
    www.linkedin.com/in/keithfeighery
    www.twitter.com/kfeighery
    www.faceboook.com/keith.feighery
    keith.feighery@digitalinsights.ie