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Terenure Online Design Optimisation

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Online Functional Design Optimisatin Workshop

Online Functional Design Optimisatin Workshop

Published in: Technology, Business

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Transcript

  • 1. Designing & Optimising Websites Keith Feighery: Digital Strategist
  • 2.
    • Design Case Studies, Info Architecture & Open Source Solutions
  • 3.
    • Open Source Solutions
  • 4. Drupal
  • 5. JOOMLA
  • 6. Wordpress
  • 7.
    • Building and Decorating Case Studies
  • 8. Builders and Decorators
  • 9.
    • Broad Selection of Irish Sites
  • 10. Irish Case Studies
  • 11.
    • Before and After
    • Case Studies
  • 12. Design with Clear Intent
  • 13. Clear Layout
  • 14. Obvious Benefits
  • 15. Appropriate Channel Design
  • 16. Decluttered Logical Flow
  • 17. Demonstrate clear Call to Action
  • 18. Clear and Intuitive Messages
  • 19. Intuitive Info Flows
  • 20.
    • eCommerce Case Study
  • 21. Case Study: Wiltshire Farm Foods
  • 22. Key Take-Aways
    • Remove Clutter – focus on key goals all the time
      • Remove any obstacles
    • Provide lots of visual feedback
      • Users know that actions have been successful
    • Adhere to affordance rules – make them obvious
      • Big Buttons, Clear Large Links
    • Anticipate and Answer questions upfront
      • Embed as part of user experience
    • Knit USPs in copy and images of site
      • Emphasise all your differentiators
  • 23. Website Optimisation
    • Dynamically Test key elements of site
      • Test Copy, Calls to Action, Images, Placement
      • The $300,000,000 Button
    • Both Split (A/B) and Multi-Variate Test
      • Google Website Optimiser or Proprietary tools
    • Define and set up conversion points
      • Need to track and measure user actions
    • Clear calls to action significantly augment optimisation goals
      • Don’t force user to think – TELL THEM WHAT TO DO
  • 24. Test Process
    • Never stop testing and tracking user actions on website
      • A/B Split Testing
        • Define specific site goals (sale, sign-up etc..)
        • Test two specific pages (typically high volume landing pages)
        • Commercial tools (Vertster) or Google Optimiser
        • Monitor which test is performing better
        • Use Variable rate or throttle testing to vary the percentage of traffic that gets routed to the various pages
      • Multi-Variate testing
        • Enables variable testing of elements within single pages
        • D ifferent copy text, form layouts and even landing page images and background colours together
        • Track combinations that achieve predetermined goals
  • 25.
    • Web 2.0 Design Process
  • 26. What is Web2.0 Design
    • Simple Front-Facing Brand
    • Open, Frank and Honest Communication
    • De-cluttered Information Architecture
    • Clear Calls to Action
    • Less Design is ‘More”
    • Design is functional only – to aid user experience
  • 27. Irish Web2.0 Examples
  • 28. More Web 2.0 Design
  • 29. International Examples Web 2.0
  • 30. Exercise
    • Write down all the features you want on your site
    • Design on paper how your site will look
    • Create key categories of information
    • Design your top navigation menu bar – with core categories of accessible info
    • Design 3 USPs of your service and include calls to action on Front Page