Social Technology Overview with Case Studies

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Presentation gives a quick overview of social media technologies and strategies - particularly focuses on Social Media Case studies

Presentation gives a quick overview of social media technologies and strategies - particularly focuses on Social Media Case studies

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  • 1. Social Media Overview & Case Studies Keith Feighery: Digital Strategist
  • 2. Overview of social media
    • Combination of social interaction and web technologies to:
        • Communicate, engage, develop and be part of communities
          • Internally and externally for organisations
        • Create and share content and information across networks
        • Build and extend networks through interaction
        • Listen and participate in discussions, threads and develop ideas and relationships
        • Learn from community (crowdsourcing)
  • 3. Benefits of social media
    • Listening
      • Crucial to hear what the public is saying about you
        • Both positive and negative
      • The web now operates in real time – Brands need to hear what is said about them in real-time
    • Engage with Customers
      • Once you know what is being said about you – you can then interact directly
    • Community Advantage
      • Build real communities online and offline
      • Build long lasting relationships and trust with customers
      • Instant polling and research opportunity with customers
      • Reduce customer acquisition costs
      • Increase customer retentions
  • 4. Associated risks
    • Loss of control of the conversation
      • Two way communication
      • Openly negative transmissions
    • Using social channel as a marketing or PR conduit
      • Broadcast as opposed to engagement
    • Can be a difficult persona for brands to adopt
      • Reveal a human voice of a corporate identity
        • What it is that voice?
    • Starting – and then not following through
      • Inevitable criticism
  • 5.
    • Social media platforms
    • The Full Spectrum
  • 6. Social Media Landscape
  • 7.
    • Key Platforms
  • 8. Key Engagement Platforms
    • Social/Professional Networks
      • Facebook, MySpace, Bebo, LinkedIn (Main ones in US and Europe)
    • Blogging/Micro-Blogging/Lifestreming
      • WP, TypePad,Twitter
    • Video, Audio & Photo sharing
      • YouTube, Vimeo, Blip etc..
      • Flickr, Photobucket, TwitPic, YFrog
    • Aggregators/RSS Feeds & Readers
      • FriendFeed, Feedburner, GoogleProfile, Ping.fm
    • Bookmarks/Sharing
      • Delicious, AddThis, StumbleUpon, Digg
    • Collaboration Networks
      • Wikis, Shared Workspaces, Forums, Commenting Networks (Disqus)
  • 9.
    • Listening Platforms
  • 10. Listening Tools
    • Using the following tools brands can listen online to what is being said about them
      • Commercial aggregated listening tools
        • BuzzMetrics, TNS Cymphony, Biz360, DJ insight, Visible, Radian6, TrackUr, BuzzLogic
      • Twitter
        • Twittersearch, Tweetbeep, TweetDeck
      • Blogs
        • BackType, Technorati, Techmeme, Disquss, GoogleBlogSearch, WhosTalking.com, iceRocket
      • Alerts
        • Google Alters
      • Customise Searches into RSS feeds and subscribe in RSS readers
    • Using these, brands can listen to what is being said about them and manage reputation
  • 11.
    • Recent Irish case studies of brands using social media
  • 12. The Big Switch
  • 13. Pix.ie
  • 14. Pat The Baker
  • 15. Blacknight
  • 16. SandTex – Ireland Deserves Sun
  • 17. Toyota Ireland
  • 18. Mr Tayto
  • 19. HairyBaby
  • 20. Paddy Power
  • 21.
    • Successful Viral & UGC Campaigns
  • 22. Rage Against The Machine
  • 23. Walkers “Do us a Flavour”
  • 24. Love of Wispa
  • 25. Upside Down Tango
  • 26.
    • Unsuccessful Viral & UGC Campaigns
  • 27. Danish Single Mother Hoax
  • 28. Saatchi and Toyota Yaris Fiasco
  • 29. Westpac
  • 30. Vegemite iSnack2.0
  • 31. Witchery Man
  • 32.
    • Mashups
  • 33. Adidas Facebook GoogleMaps
  • 34.
    • The Dark Side?
  • 35. Tweet about Sons Death - RealTime
  • 36. “ Miscarriage Tweet”
  • 37.
    • Digital crisis and reputation management
  • 38. Vodafone Obscene Tweet
  • 39. MayTag and @ dooce
  • 40. GM CEO Sacked
  • 41. TSA Agent Took My Son (US)
  • 42. Domino’s
  • 43. United Airlines
  • 44. Marks and Spencers
  • 45.
    • IP related
    • Issues for Organisations
    • What to do?
  • 46. Forrester Blogging Debate
  • 47. Edelman
  • 48.
    • The Power of Social Media
  • 49. Impromptu Facebook Pages
  • 50. Queen Rania
  • 51. Stuff White People Like
  • 52. The Four Hour Working Week
  • 53. Tube Worker abuses Traveller
  • 54. Best Job In the World
  • 55.
    • International case studies of brands engaging with social media
  • 56. Ikea – Malmo
  • 57. Evian
  • 58. Volkswagen
  • 59. Charmin “Go” Campaign
  • 60. American Red Cross
  • 61. Zappos
  • 62. Ford - FiestaMovement
  • 63. Coca Cola “206 Expedition”
  • 64. Skittles
  • 65. Best Buy
  • 66. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274
  • 67.
    • Thank You