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Social Technology Overview with Case Studies
 

Social Technology Overview with Case Studies

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Presentation gives a quick overview of social media technologies and strategies - particularly focuses on Social Media Case studies

Presentation gives a quick overview of social media technologies and strategies - particularly focuses on Social Media Case studies

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    Social Technology Overview with Case Studies Social Technology Overview with Case Studies Presentation Transcript

    • Social Media Overview & Case Studies Keith Feighery: Digital Strategist
    • Overview of social media
      • Combination of social interaction and web technologies to:
          • Communicate, engage, develop and be part of communities
            • Internally and externally for organisations
          • Create and share content and information across networks
          • Build and extend networks through interaction
          • Listen and participate in discussions, threads and develop ideas and relationships
          • Learn from community (crowdsourcing)
    • Benefits of social media
      • Listening
        • Crucial to hear what the public is saying about you
          • Both positive and negative
        • The web now operates in real time – Brands need to hear what is said about them in real-time
      • Engage with Customers
        • Once you know what is being said about you – you can then interact directly
      • Community Advantage
        • Build real communities online and offline
        • Build long lasting relationships and trust with customers
        • Instant polling and research opportunity with customers
        • Reduce customer acquisition costs
        • Increase customer retentions
    • Associated risks
      • Loss of control of the conversation
        • Two way communication
        • Openly negative transmissions
      • Using social channel as a marketing or PR conduit
        • Broadcast as opposed to engagement
      • Can be a difficult persona for brands to adopt
        • Reveal a human voice of a corporate identity
          • What it is that voice?
      • Starting – and then not following through
        • Inevitable criticism
      • Social media platforms
      • The Full Spectrum
    • Social Media Landscape
      • Key Platforms
    • Key Engagement Platforms
      • Social/Professional Networks
        • Facebook, MySpace, Bebo, LinkedIn (Main ones in US and Europe)
      • Blogging/Micro-Blogging/Lifestreming
        • WP, TypePad,Twitter
      • Video, Audio & Photo sharing
        • YouTube, Vimeo, Blip etc..
        • Flickr, Photobucket, TwitPic, YFrog
      • Aggregators/RSS Feeds & Readers
        • FriendFeed, Feedburner, GoogleProfile, Ping.fm
      • Bookmarks/Sharing
        • Delicious, AddThis, StumbleUpon, Digg
      • Collaboration Networks
        • Wikis, Shared Workspaces, Forums, Commenting Networks (Disqus)
      • Listening Platforms
    • Listening Tools
      • Using the following tools brands can listen online to what is being said about them
        • Commercial aggregated listening tools
          • BuzzMetrics, TNS Cymphony, Biz360, DJ insight, Visible, Radian6, TrackUr, BuzzLogic
        • Twitter
          • Twittersearch, Tweetbeep, TweetDeck
        • Blogs
          • BackType, Technorati, Techmeme, Disquss, GoogleBlogSearch, WhosTalking.com, iceRocket
        • Alerts
          • Google Alters
        • Customise Searches into RSS feeds and subscribe in RSS readers
      • Using these, brands can listen to what is being said about them and manage reputation
      • Recent Irish case studies of brands using social media
    • The Big Switch
    • Pix.ie
    • Pat The Baker
    • Blacknight
    • SandTex – Ireland Deserves Sun
    • Toyota Ireland
    • Mr Tayto
    • HairyBaby
    • Paddy Power
      • Successful Viral & UGC Campaigns
    • Rage Against The Machine
    • Walkers “Do us a Flavour”
    • Love of Wispa
    • Upside Down Tango
      • Unsuccessful Viral & UGC Campaigns
    • Danish Single Mother Hoax
    • Saatchi and Toyota Yaris Fiasco
    • Westpac
    • Vegemite iSnack2.0
    • Witchery Man
      • Mashups
    • Adidas Facebook GoogleMaps
      • The Dark Side?
    • Tweet about Sons Death - RealTime
    • “ Miscarriage Tweet”
      • Digital crisis and reputation management
    • Vodafone Obscene Tweet
    • MayTag and @ dooce
    • GM CEO Sacked
    • TSA Agent Took My Son (US)
    • Domino’s
    • United Airlines
    • Marks and Spencers
      • IP related
      • Issues for Organisations
      • What to do?
    • Forrester Blogging Debate
    • Edelman
      • The Power of Social Media
    • Impromptu Facebook Pages
    • Queen Rania
    • Stuff White People Like
    • The Four Hour Working Week
    • Tube Worker abuses Traveller
    • Best Job In the World
      • International case studies of brands engaging with social media
    • Ikea – Malmo
    • Evian
    • Volkswagen
    • Charmin “Go” Campaign
    • American Red Cross
    • Zappos
    • Ford - FiestaMovement
    • Coca Cola “206 Expedition”
    • Skittles
    • Best Buy
    • Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274
      • Thank You