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Social Media&Business Case Terenure Nov13th1.1
 

Social Media&Business Case Terenure Nov13th1.1

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Presentation for Terernure Enterprise Centre on using social media to drive business

Presentation for Terernure Enterprise Centre on using social media to drive business

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  • Full Name Full Name Comment goes here.
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  • Thanks Russell - glad you found it useful
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  • Hey everyone this is a great presentation that covers what's going on and where. Shows great places to visit to comprehend how to engage your community to navigate the massive streams that the web has now become. Well done Keith I've got a presentation Wednesday when I will steal (I mean use) your ideas.
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    Social Media&Business Case Terenure Nov13th1.1 Social Media&Business Case Terenure Nov13th1.1 Presentation Transcript

    • Social Media & Business Applications Keith Feighery: Digital Media Strategist
    • Overview of social media
      • Use of social technologies to:
          • Communicate, engage, develop and be part of communities
            • Internally and externally for organisations
          • Create and share content and information across networks
          • Build and extend social networks through interaction
          • Listen and participate in discussions, threads and develop ideas and relationships
          • Learn from community (crowdsourcing)
    • Benefits to small business
      • Directly engage with existing and potential customers
      • Reduce media spend
      • Relative ease of set up and engagement
        • Big investment of time
      • Freely available tools and utilities
        • As well as proprietary third party tools
      • Measurable statistics to gauge impact and success (or lack of)
        • Facebook Insights, GoogleAnalytics, Twitter Apps, Url Shorteners etc..
      • Social media allows small business to create a presence online that outweighs offline
    • Associated risks
      • Loss of control of the conversation
        • Two way communication
        • Openly negative transmissions
      • Brands criticised for using social channel as a marketing or PR conduit
      • Can be a difficult persona for businesses to adopt
        • Reveal a human voice of a corporate identity
          • What it is that voice?
      • Starting – and then not following through
        • Very common as social media is time consuming
        • Inevitable criticism
    • Social Media Landscape
    • Key Platforms
      • Social Networks
        • Facebook, MySpace, Bebo (Main ones in US and Europe)
      • Blogging/Micro-Blogging/RSS
        • WordPress, TypePad, Twitter, Tumblr, Yammer, GoogleReader
      • Video, Audio & Photo sharing
        • YouTube, Vimeo, Blip.tv, etc..
        • Flickr, MugShot, Photobucket
        • Podcasts & Videocasts
      • Profile/Status management
        • GoogleProfile, Ping.fm,
      • Bookmarks/Tagging/Rating
        • Delicious, Sharing and Rating Widgets, StumbleUpon
      • Collaboration/Document based Networks
        • Wikis, Shared Workspaces, Forums, Commenting Networks, Slideshare.net
    • Blogs
    • Twitter
    • Social Networks
    • Professional Networking
    • Video Sites
    • Photosharing Sites
    • Bookmarking, Sharing & RSS
    • Documentation
    • Aggregators, Status & Profiles
      • Recent Irish case studies of brands engaging with social media
    • The Big Switch
    • Blacknight
    • Pat The Baker
    • SandTex – Ireland Deserves Sun
    • Toyota Ireland
    • Murphys Ice cream
    • HairyBaby
    • Paddy Power
      • Case studies of brands not listening and managing digital crisis
    • Domino’s
    • United Airlines
    • Marks and Spencers
      • The Power of Social Media
    • TSA – Agent took my child (US)
    • Stuff White People Like
    • Tube Worker abuses Traveller
    • Best Job In the World
      • International case studies of brands engaging with social media
    • Evian
    • Volkswagen
    • American Red Cross
    • Charmin “Go” Campaign
    • Zappos
    • Ford - FiestaMovement
    • Coca Cola “206 Expedition”
    • Skittles
    • Dell
    • Starbucks
    • Best Buy
    • H & M
      • Thank You