Social Media Talk - Terenure Enterprise Centre - Mon16th Nov
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Social Media Talk - Terenure Enterprise Centre - Mon16th Nov

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Talk aimed at start up businesses and how they should leverage social platforms to promote themselves and their business - went down great - some sceptics initially - but they changed their minds......

Talk aimed at start up businesses and how they should leverage social platforms to promote themselves and their business - went down great - some sceptics initially - but they changed their minds when they saw its relevancy to their businesses.

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Transcript

  • 1. Social Media Overview & Business Applications Keith Feighery: Digital Strategist
  • 2. Overview of social media
    • Combination of social interaction and web technologies to:
        • Communicate, engage, develop and be part of communities
          • Internally and externally for organisations
        • Create and share content and information across networks
        • Build and extend networks through interaction
        • Listen and participate in discussions, threads and develop ideas and relationships
        • Learn from community (crowdsourcing)
  • 3. Benefits to Individuals
    • Develop a digital profile and presence
      • People Google you
      • Have a professional profile – and one that can be found
      • Be consistent – photo, description, history etc…
    • Contribute to areas that are of interest
      • Twitter, Forums, LinkedIn
    • Develop reputation of expertise
      • Blogs, comment on other blogs, FriendFeed
    • Follow people that add value
  • 4. Relevancy to small business
    • Directly engage with existing and potential customers
    • Reduce media spend
    • Relative ease of set up and engagement
      • Main investment is TIME
    • Freely available tools and utilities
      • As well as proprietary third party tools
    • Measurable statistics to gauge impact and success (or lack of)
      • Facebook Insights, GoogleAnalytics, Twitter Apps, Url Shorteners etc..
    • Social media allows small business to create a presence online that outweighs offline
  • 5. Business Advantages
    • Listening
      • Crucial to hear what the public is saying about you
        • Both positive and negative
      • The web now operates in real time – Brands need to hear what is said about them in real-time
    • Engage with Customers
      • Once you know what is being said about you – you can then interact directly
    • Community Advantage
      • Build real communities online and offline
      • Build long lasting relationships and trust with customers
      • Instant polling and research opportunity with customers
      • Reduce customer acquisition costs
      • Increase customer retentions
  • 6. Business risks
    • Loss of control of the conversation
      • Two way communication
      • Openly negative transmissions
    • Using social channel as a marketing or PR conduit
      • Broadcast as opposed to engagement
    • Can be a difficult persona for brands to adopt
      • Reveal a human voice of a corporate identity
        • What it is that voice?
    • Starting – and then not following through
      • Inevitable criticism
  • 7.
    • What exactly are social media platforms
    • The Full Spectrum
  • 8. Social Media Landscape
  • 9.
    • Key Platforms
  • 10. Key Platforms
    • Social/Professional Networks
      • LinkedIn, Facebook (Main ones in US and Europe)
    • Blogging/Micro-Blogging/Lifestreming
      • WordPress, TypePad,Twitter, Posterous, Tumblr
    • Video, Audio & Photo sharing
      • YouTube, Vimeo, Blip etc..
      • Flickr, Photobucket, TwitPic, Moby
    • Aggregators/RSS Feeds & Readers
      • FriendFeed, Feedburner, GoogleProfile, Ping.fm
    • Bookmarks/Sharing
      • Delicious, AddThis, StumbleUpon, Digg
    • Collaboration Networks
      • Wikis, Shared Workspaces, Forums, Commenting Networks (Disqus)
  • 11. Professional Networking
  • 12. Blogs
  • 13. Twitter
  • 14. Social Networks
  • 15. Video Sites
  • 16. Photosharing Sites
  • 17. Mobile Apps
  • 18. Bookmarking, Sharing & RSS
  • 19. Irish Case Studies Using Social Media
  • 20. The Big Switch
  • 21. Pat The Baker
  • 22. SandTex – Ireland Deserves Sun
  • 23. Toyota Ireland
  • 24. Murphys Ice cream
  • 25. HairyBaby
  • 26. Paddy Power
  • 27.
    • International case studies of brands engaging with social media
  • 28. Evian
  • 29. Volkswagen
  • 30. American Red Cross
  • 31. Charmin “Go” Campaign
  • 32. Zappos
  • 33. Ford - FiestaMovement
  • 34. Coca Cola “206 Expedition”
  • 35. Skittles
  • 36. Dell
  • 37. Starbucks
  • 38. Best Buy
  • 39. H & M
  • 40.
    • The Power of Social Media
  • 41. TSA Agent Took My Son (US)
  • 42. Stuff White People Like
  • 43. Tube Worker abuses Traveller
  • 44. Best Job In the World
  • 45.
    • Case studies of brands not listening and managing digital crisis
  • 46. Domino’s
  • 47. United Airlines
  • 48. Marks and Spencers
  • 49.
    • Thank You