Social Media Case Studies Tallaght M50

815 views

Published on

An overview of social media, irish and international case studies, successful viral and ugc campaigns, digital crisis management, and general pervasive effects of social media

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
815
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media Case Studies Tallaght M50

  1. 1. Social Media Overview & Case Studies Keith Feighery: Digital Strategist
  2. 2. Overview of social media <ul><li>Combination of social interaction and web technologies to: </li></ul><ul><ul><ul><li>Communicate, engage, develop and be part of communities </li></ul></ul></ul><ul><ul><ul><ul><li>Internally and externally for organisations </li></ul></ul></ul></ul><ul><ul><ul><li>Create and share content and information across networks </li></ul></ul></ul><ul><ul><ul><li>Build and extend networks through interaction </li></ul></ul></ul><ul><ul><ul><li>Listen and participate in discussions, threads and develop ideas and relationships </li></ul></ul></ul><ul><ul><ul><li>Learn from community (crowdsourcing) </li></ul></ul></ul>
  3. 3. Benefits of social media <ul><li>Listening </li></ul><ul><ul><li>Crucial to hear what the public is saying about you </li></ul></ul><ul><ul><ul><li>Both positive and negative </li></ul></ul></ul><ul><ul><li>The web now operates in real time – Brands need to hear what is said about them in real-time </li></ul></ul><ul><li>Engage with Customers </li></ul><ul><ul><li>Once you know what is being said about you – you can then interact directly </li></ul></ul><ul><li>Community Advantage </li></ul><ul><ul><li>Build real communities online and offline </li></ul></ul><ul><ul><li>Build long lasting relationships and trust with customers </li></ul></ul><ul><ul><li>Instant polling and research opportunity with customers </li></ul></ul><ul><ul><li>Reduce customer acquisition costs </li></ul></ul><ul><ul><li>Increase customer retentions </li></ul></ul>
  4. 4. Associated risks <ul><li>Loss of control of the conversation </li></ul><ul><ul><li>Two way communication </li></ul></ul><ul><ul><li>Openly negative transmissions </li></ul></ul><ul><li>Using social channel as a marketing or PR conduit </li></ul><ul><ul><li>Broadcast as opposed to engagement </li></ul></ul><ul><li>Can be a difficult persona for brands to adopt </li></ul><ul><ul><li>Reveal a human voice of a corporate identity </li></ul></ul><ul><ul><ul><li>What it is that voice? </li></ul></ul></ul><ul><li>Starting – and then not following through </li></ul><ul><ul><li>Inevitable criticism </li></ul></ul>
  5. 5. <ul><li>Social media platforms </li></ul><ul><li>The Full Spectrum </li></ul>
  6. 6. Social Media Landscape
  7. 7. <ul><li>Key Platforms </li></ul>
  8. 8. Key Engagement Platforms <ul><li>Social/Professional Networks </li></ul><ul><ul><li>Facebook, MySpace, Bebo, LinkedIn (Main ones in US and Europe) </li></ul></ul><ul><li>Blogging/Micro-Blogging/Lifestreming </li></ul><ul><ul><li>WP, TypePad,Twitter </li></ul></ul><ul><li>Video, Audio & Photo sharing </li></ul><ul><ul><li>YouTube, Vimeo, Blip etc.. </li></ul></ul><ul><ul><li>Flickr, Photobucket, TwitPic, YFrog </li></ul></ul><ul><li>Aggregators/RSS Feeds & Readers </li></ul><ul><ul><li>FriendFeed, Feedburner, GoogleProfile, Ping.fm </li></ul></ul><ul><li>Bookmarks/Sharing </li></ul><ul><ul><li>Delicious, AddThis, StumbleUpon, Digg </li></ul></ul><ul><li>Collaboration Networks </li></ul><ul><ul><li>Wikis, Shared Workspaces, Forums, Commenting Networks (Disqus) </li></ul></ul>
  9. 9. <ul><li>Listening Platforms </li></ul>
  10. 10. Listening Tools <ul><li>Using the following tools brands can listen online to what is being said about them </li></ul><ul><ul><li>Commercial aggregated listening tools </li></ul></ul><ul><ul><ul><li>BuzzMetrics, TNS Cymphony, Biz360, DJ insight, Visible, Radian6, TrackUr, BuzzLogic </li></ul></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><ul><li>Twittersearch, Tweetbeep, TweetDeck </li></ul></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><ul><li>BackType, Technorati, Techmeme, Disquss, GoogleBlogSearch, WhosTalking.com, iceRocket </li></ul></ul></ul><ul><ul><li>Alerts </li></ul></ul><ul><ul><ul><li>Google Alters </li></ul></ul></ul><ul><ul><li>Customise Searches into RSS feeds and subscribe in RSS readers </li></ul></ul><ul><li>Using these, brands can listen to what is being said about them and manage reputation </li></ul>
  11. 11. <ul><li>Recent Irish case studies of brands using social media </li></ul>
  12. 12. The Big Switch
  13. 13. Pix.ie
  14. 14. Pat The Baker
  15. 15. Blacknight
  16. 16. SandTex – Ireland Deserves Sun
  17. 17. Toyota Ireland
  18. 18. Mr Tayto
  19. 19. HairyBaby
  20. 20. Paddy Power
  21. 21. <ul><li>Successful Viral & UGC Campaigns </li></ul>
  22. 22. Walkers “Do us a Flavour”
  23. 23. Love of Wispa
  24. 24. Upside Down Tango
  25. 25. Viral “Love Stories”
  26. 26. <ul><li>Digital crisis and reputation management </li></ul>
  27. 27. GM CEO Sacked
  28. 28. Domino’s
  29. 29. United Airlines
  30. 30. Marks and Spencers
  31. 31. <ul><li>The Power of Social Media </li></ul>
  32. 32. Impromptu Facebook Pages
  33. 33. Queen Rania
  34. 34. The Four Hour Working Week
  35. 35. TSA Agent Took My Son (US)
  36. 36. Stuff White People Like
  37. 37. Tube Worker abuses Traveller
  38. 38. Best Job In the World
  39. 39. <ul><li>International case studies of brands engaging with social media </li></ul>
  40. 40. Ikea – Malmo
  41. 41. Evian
  42. 42. Volkswagen
  43. 43. Charmin “Go” Campaign
  44. 44. American Red Cross
  45. 45. Zappos
  46. 46. Ford - FiestaMovement
  47. 47. Coca Cola “206 Expedition”
  48. 48. Skittles
  49. 49. Best Buy
  50. 50. <ul><li>Thank You </li></ul>

×