Blogging Rich Content Management System Effective way of building community and improving SEO Search Engines Regularly updated content Build Links Develop Keyword strategies Common Blogging Platforms WordPress, Type Pad, Blogger Excellent way of providing thought leadership Publish professional content which is of interest to you and your community Can be used to educate, inform and entertain readers Participate in wider conversations, build community and dialogue with prospectives Leave comments, interact, promote interest, etc..
BloggingTips Connect to your most important keywords. Important for Search Engine Optimisation Grow the number of influential referral sites. Critical to get authoritative inbound links to your site Create outbound links using relevant anchor text Be generous with links to other blogs and websites and others will return the favor and build your traffic for you. Measure endurance. Measure return visitor and length of time spent on site Find and nurture your most important readers and constituents Make sure you respond to key people – thos who subscribe and comment Use Twitter and Facebook to promote blog If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly. Monitor conversations on both Facebook and Twitter Embed and measure calls to action. If we can get people to a landing page, we should.