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SandymountSolicitors

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Sandymount Solicitors Group - Overview of Online Marketing and Social Media

Sandymount Solicitors Group - Overview of Online Marketing and Social Media

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Transcript

  • 1. Web Strategy and Digital Marketing Sandymount Solicitors Group
  • 2. www.slideshare.net/kfeighery/SandymountSolicitors
  • 3. Overview
    Overview of Online Marketing
    Content Marketing and Managing “Findability”
    Search Case Studies
    Blogging Platforms
    LinkedIn
    Twitter
  • 4. Key Online Marketing Tactics
    Content & Inbound Marketing
    Website, blog, partnership sites etc…
    Social Marketing
    Twitter, LinkinedIn, Facebook, YouTube
    Pay Per Click Advertising (PPC)
    Google Ads
    Search Engine Optimisation (SEO)
    Structured & Planned Content, Links
    Email Marketing
    Email Service Providers, Valuable Content
    Measurement and Analytics
    Clear Objectives and Benchmarks
  • 5. Snap Shot of Social Media
  • 6. Social Media Landscape
  • 7. Search: How to be Found
  • 8. Search
  • 9. Location Specific Search
  • 10. Local Search
  • 11. Organic Findability = Inbound Marketing
  • 12. Hubspot – Inbound Marketing Company view
  • 13. Overview of Search & Case Studies
    Who Gets Found Wins
  • 14.
  • 15. Organic Search
  • 16. Paid & Organic Search
  • 17. Paid Search
  • 18.
  • 19. Paid Search
  • 20. Organic Search
  • 21.
  • 22. Organic Search
  • 23. Paid Search
  • 24.
  • 25. Organic Search
  • 26. Organic Search
  • 27. Paid Search
  • 28.
  • 29. Organic Search
  • 30. Paid Search
  • 31. Paid Search
  • 32.
  • 33. Paid Search
  • 34.
  • 35. Organic Search - McNamarra
  • 36. Organic Search
  • 37. Paid Search
  • 38.
  • 39. Paid & Organic Search – Ivor Fitzpatrick
  • 40. Organic Search
  • 41.
  • 42. Organic Search
  • 43.
  • 44. Organic Search
  • 45.
  • 46. Organic Search
  • 47.
  • 48. Organic Search
  • 49.
  • 50. Organic Search
  • 51. Organic Search
  • 52. Organic Search - Places
  • 53. Organic Search - Places
  • 54. Organic Search - Places
  • 55.
  • 56. Organic Search
  • 57. Organic Search
  • 58. Paid Search Result
  • 59. Paid Search
  • 60.
  • 61. Organic Search
  • 62. Paid Search
  • 63. Organic Search - Places
  • 64.
  • 65. Organic Search
  • 66.
  • 67. Organic Search
  • 68. LinkedIn
  • 69. Professional Networking
  • 70. Blogging
  • 71. Blogging
    Rich Content Management System
    Effective way of building community and improving SEO
    Search Engines
    Regularly updated content
    Build Links
    Develop Keyword strategies
    Common Blogging Platforms
    WordPress, Type Pad, Blogger
    Excellent way of providing thought leadership
    Publish professional content which is of interest to you and your community
    Can be used to educate, inform and entertain readers
    Participate in wider conversations, build community and dialogue with prospectives
    Leave comments, interact, promote interest, etc..
  • 72.
  • 73.
  • 74.
  • 75. Leman Solicitors
  • 76.
  • 77.
  • 78. BloggingTips
    Connect to your most important keywords.
    Important for Search Engine Optimisation
    Grow the number of influential referral sites.
    Critical to get authoritative inbound links to your site
    Create outbound links using relevant anchor text
    Be generous with links to other blogs and websites and others will return the favor and build your traffic for you.
    Measure endurance.
    Measure return visitor and length of time spent on site
    Find and nurture your most important readers and constituents
    Make sure you respond to key people – thos who subscribe and comment
    Use Twitter and Facebook to promote blog
    If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly.
    Monitor conversations on both Facebook and Twitter
    Embed and measure calls to action. If we can get people to a landing page, we should.
  • 79. Twitter
  • 80.
  • 81.
  • 82.
  • 83.
  • 84.
  • 85. Non-Legal Twitters
  • 86. Journalists & Media

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