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Sandymount Solicitors Group - Overview of Online Marketing and Social Media

Sandymount Solicitors Group - Overview of Online Marketing and Social Media

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    SandymountSolicitors SandymountSolicitors Presentation Transcript

    • Web Strategy and Digital Marketing Sandymount Solicitors Group
    • www.slideshare.net/kfeighery/SandymountSolicitors
    • Overview
      Overview of Online Marketing
      Content Marketing and Managing “Findability”
      Search Case Studies
      Blogging Platforms
      LinkedIn
      Twitter
    • Key Online Marketing Tactics
      Content & Inbound Marketing
      Website, blog, partnership sites etc…
      Social Marketing
      Twitter, LinkinedIn, Facebook, YouTube
      Pay Per Click Advertising (PPC)
      Google Ads
      Search Engine Optimisation (SEO)
      Structured & Planned Content, Links
      Email Marketing
      Email Service Providers, Valuable Content
      Measurement and Analytics
      Clear Objectives and Benchmarks
    • Snap Shot of Social Media
    • Social Media Landscape
    • Search: How to be Found
    • Search
    • Location Specific Search
    • Local Search
    • Organic Findability = Inbound Marketing
    • Hubspot – Inbound Marketing Company view
    • Overview of Search & Case Studies
      Who Gets Found Wins
    • Organic Search
    • Paid & Organic Search
    • Paid Search
    • Paid Search
    • Organic Search
    • Organic Search
    • Paid Search
    • Organic Search
    • Organic Search
    • Paid Search
    • Organic Search
    • Paid Search
    • Paid Search
    • Paid Search
    • Organic Search - McNamarra
    • Organic Search
    • Paid Search
    • Paid & Organic Search – Ivor Fitzpatrick
    • Organic Search
    • Organic Search
    • Organic Search
    • Organic Search
    • Organic Search
    • Organic Search
    • Organic Search
    • Organic Search - Places
    • Organic Search - Places
    • Organic Search - Places
    • Organic Search
    • Organic Search
    • Paid Search Result
    • Paid Search
    • Organic Search
    • Paid Search
    • Organic Search - Places
    • Organic Search
    • Organic Search
    • LinkedIn
    • Professional Networking
    • Blogging
    • Blogging
      Rich Content Management System
      Effective way of building community and improving SEO
      Search Engines
      Regularly updated content
      Build Links
      Develop Keyword strategies
      Common Blogging Platforms
      WordPress, Type Pad, Blogger
      Excellent way of providing thought leadership
      Publish professional content which is of interest to you and your community
      Can be used to educate, inform and entertain readers
      Participate in wider conversations, build community and dialogue with prospectives
      Leave comments, interact, promote interest, etc..
    • Leman Solicitors
    • BloggingTips
      Connect to your most important keywords.
      Important for Search Engine Optimisation
      Grow the number of influential referral sites.
      Critical to get authoritative inbound links to your site
      Create outbound links using relevant anchor text
      Be generous with links to other blogs and websites and others will return the favor and build your traffic for you.
      Measure endurance.
      Measure return visitor and length of time spent on site
      Find and nurture your most important readers and constituents
      Make sure you respond to key people – thos who subscribe and comment
      Use Twitter and Facebook to promote blog
      If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly.
      Monitor conversations on both Facebook and Twitter
      Embed and measure calls to action. If we can get people to a landing page, we should.
    • Twitter
    • Non-Legal Twitters
    • Journalists & Media