RPC-TwitterOverview-&-CaseStudes

307 views

Published on

Overview of Twitter and Case Studies

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
307
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

RPC-TwitterOverview-&-CaseStudes

  1. 1. Twitter Overview and Case Studies Keith Feighery
  2. 2. Outline <ul><li>Twitter Overview </li></ul><ul><li>Critique Case Studies (Aesthetic and Content) </li></ul><ul><li>Running Competitions </li></ul><ul><li>Using Facebook Applications </li></ul><ul><li>Questions and Answers </li></ul>
  3. 3. Twitter
  4. 4. Twitter <ul><li>Microblogging platform </li></ul><ul><li>Can be incredibly powerful tool for business owners and marketers </li></ul><ul><li>BUT takes time, effort and persistence to build up a community </li></ul><ul><li>It is much more chatty (Dialogue) than Facebook </li></ul><ul><li>Businesses need to think about all their constituencies when using Twitter </li></ul><ul><li>Not just for customers – partners, media, pr etc… </li></ul><ul><li>Great for thought leadership </li></ul>
  5. 5. What is it? <ul><li>Tweet = 140 Characters </li></ul><ul><li>@someone – talk to someone (everyone sees it) </li></ul><ul><li>DM Someone – prviate message - only the people FROM and TO see it </li></ul><ul><li>RT – retweet – a lot of people retweet content that others have writter </li></ul>
  6. 6. It’s a Different Medium Than Facebook – and it can be difficult
  7. 7. Must know what you want to achieve through it and who you will be talking to
  8. 8. Find someone with a function, who has something interesting to say – and can say it well
  9. 9. And get them to engage at a granular level Build up community overtime
  10. 10. Twitter Timeline
  11. 11. The Tweet
  12. 12. Use ShareThis Browser plugin
  13. 13. Twitter Search
  14. 14. Case Studies
  15. 15. The Ashes
  16. 16. @theashes
  17. 18. The Flight
  18. 19. TravelSceneAus – The Hotel
  19. 20. VodafoneAus – The Phone
  20. 21. Australian PM welcomes @ashes
  21. 22. Irish Case Studies
  22. 23. Donal Skehan - Has a Theme Provides Entertainment & Utility
  23. 24. Donal Skehan
  24. 25. Realex – Corporate providing Utility
  25. 26. General Account
  26. 27. Personalised Accounts
  27. 28. Murpys Icecream – Has Theme Marketing The Business
  28. 29. Murphys Ice Cream
  29. 30. SME Case Studies
  30. 31. Pat Whelan Butchers
  31. 32. Fallon and Byrne
  32. 33. Twitter Backgrounds
  33. 34. Twitbacks.com
  34. 35. FreeTwitterDesigner.com
  35. 36. TweetyGotBack.com
  36. 37. Twitter Tools
  37. 38. Twitter.com
  38. 39. Tweetdeck
  39. 40. Seesmic
  40. 41. Hootsuite
  41. 42. Twitter Apps
  42. 43. ManageFilter.com
  43. 44. Manage Your Twitter Account
  44. 45. BufferApp.com (Queue Tweets)
  45. 46. TwentyFeet (Analytics)
  46. 47. Twilert (Google Alerts)
  47. 48. Tweriod –Best Time To Tweet
  48. 49. LinkedIn
  49. 50. The Profile
  50. 51. The Feed
  51. 53. Company Page
  52. 54. Company Services
  53. 55. Jobs
  54. 56. Thank You
  55. 57. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274

×