PPC Ads
Review Selection of Ads
 
Crystal Ski
 
 
 
Tropical Sky
 
Keycamp
 
Australian Sky
More PPC Examples
Business Mobile Phone Plans
Cheapest Mobile Phones
Best Deposit Rate
Private Health Insurance
Personal Injury
Windscreen Repair
Car Breakdown Recovery
Auto Breakdown Recovery Service
Beautician Dublin
Sea Pregnancy Treatments
Seaweed Baths
Beautiful Flowers
Newborn Baby Flowers
Im Sorry Flowers….
Christening Flowers
Wedding Flowers
New Baby Flowers
Sitelinks
 
Overview of Ad System Auction  View Hal Varian Introduction  http://www.youtube.com/watch?v=K7l0a2PVhPQ
 
Google Adwords http://adwords.google.com/support
Create an account - https://adwords.google.com
Ad Campaign
Create Ad Groups, Ads, Keywords
Adword Performance Interface
Keyword Research
 
 
 
 
What are keyword matching options? <ul><li>Broad match:  keyword  Allows your ad to show on similar phrases and relevant v...
Keyword Matches
Broad Match
Phrase Match
Exact Match
Negative Match
Keyword Insertion
KEYWORD INSERTION <ul><li>Buy {Keyword:Puppies} </li></ul><ul><li>From an Award-Winning Breeder </li></ul><ul><li>Satisfac...
How it works Search query: poodles yorkies west highland terriers Ad: Buy Poodles From an Award-Winning Breeder Satisfacti...
Capitalistion - Search:golden retrievers  Your ad's title How the ad title appears to users What part of the keyword is ca...
Refining Keyword Ads Ad group name: Puppies Keywords: golden retrievers, labradors, poodles, yorkies, puppies Ad text: Buy...
More Granular Ad Group Ad group name: Poodles Yorkies Keywords: poodles, poodle puppies, toy poodles yorkies, yorkie puppi...
Keyword Research Tools <ul><li>https://adwords.google.com/select/AdTargetingPreviewTool </li></ul><ul><li>http://www.wordt...
 
Search Operators <ul><li>For example, [  allinanchor: best museums sydney  ] will return only pages in which the anchor te...
Search Operators <ul><li>[  flu shot intitle:help  ] will return documents that mention the word “help” in their titles, a...
To Link Adwords to Googe Analytics
Linking Adwords and Google Analytics <ul><li>Sign in to your AdWords account at https://adwords.google.com. </li></ul><ul>...
Conversion Tracking
Create a conversion action
Adding $value variables
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RPC-PPC-GoogleAds-Overview

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RPC-PPC Overview and keyword research with case studies and campaign management and monitoring

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RPC-PPC-GoogleAds-Overview

  1. 1. PPC Ads
  2. 2. Review Selection of Ads
  3. 4. Crystal Ski
  4. 8. Tropical Sky
  5. 10. Keycamp
  6. 12. Australian Sky
  7. 13. More PPC Examples
  8. 14. Business Mobile Phone Plans
  9. 15. Cheapest Mobile Phones
  10. 16. Best Deposit Rate
  11. 17. Private Health Insurance
  12. 18. Personal Injury
  13. 19. Windscreen Repair
  14. 20. Car Breakdown Recovery
  15. 21. Auto Breakdown Recovery Service
  16. 22. Beautician Dublin
  17. 23. Sea Pregnancy Treatments
  18. 24. Seaweed Baths
  19. 25. Beautiful Flowers
  20. 26. Newborn Baby Flowers
  21. 27. Im Sorry Flowers….
  22. 28. Christening Flowers
  23. 29. Wedding Flowers
  24. 30. New Baby Flowers
  25. 31. Sitelinks
  26. 33. Overview of Ad System Auction View Hal Varian Introduction http://www.youtube.com/watch?v=K7l0a2PVhPQ
  27. 35. Google Adwords http://adwords.google.com/support
  28. 36. Create an account - https://adwords.google.com
  29. 37. Ad Campaign
  30. 38. Create Ad Groups, Ads, Keywords
  31. 39. Adword Performance Interface
  32. 40. Keyword Research
  33. 45. What are keyword matching options? <ul><li>Broad match: keyword Allows your ad to show on similar phrases and relevant variations   </li></ul><ul><li>Phrase match: &quot;keyword&quot; Allows your ad to show for searches that match the exact phrase   </li></ul><ul><li>Exact match: [keyword] Allows your ad to show for searches that match the exact phrase exclusively   </li></ul><ul><li>Negative match: -keyword Ensures your ad doesn't show for any search that includes that term </li></ul>
  34. 46. Keyword Matches
  35. 47. Broad Match
  36. 48. Phrase Match
  37. 49. Exact Match
  38. 50. Negative Match
  39. 51. Keyword Insertion
  40. 52. KEYWORD INSERTION <ul><li>Buy {Keyword:Puppies} </li></ul><ul><li>From an Award-Winning Breeder </li></ul><ul><li>Satisfaction Guaranteed! </li></ul><ul><li>www.Example.com </li></ul><ul><li>destination URL: http://www.Example.com/?kw={keyword:nil} </li></ul>
  41. 53. How it works Search query: poodles yorkies west highland terriers Ad: Buy Poodles From an Award-Winning Breeder Satisfaction Guaranteed! www.Example.com Buy Yorkies From an Award-Winning Breeder Satisfaction Guaranteed! www.Example.com Buy Puppies From an Award-Winning Breeder Satisfaction Guaranteed! www.Example.com Destination URL: http://www.example.com/?kw=poodles http://www.example.com/?kw=yorkies http://www.example.com/?kw=west%20highland%20terriers
  42. 54. Capitalistion - Search:golden retrievers Your ad's title How the ad title appears to users What part of the keyword is capitalized? Buy {keyword:Puppies} Buy golden retrievers No part Buy {Keyword:Puppies} Buy Golden retrievers The first letter of the first word only (sentence capitalization) Buy {KeyWord:Puppies} Buy Golden Retrievers The first letter of each word (initial capitalization) Buy {KeyWORD:Puppies} Buy Golden RETRIEVERS The first letter of the first word and the entirety of each additional word Buy {KEYWORD:Puppies} Buy Golden Retrievers The first letter of each word (initial capitalization)
  43. 55. Refining Keyword Ads Ad group name: Puppies Keywords: golden retrievers, labradors, poodles, yorkies, puppies Ad text: Buy {KeyWord:Puppies} From an Award-Winning Breeder Satisfaction Guaranteed! www.Example.com
  44. 56. More Granular Ad Group Ad group name: Poodles Yorkies Keywords: poodles, poodle puppies, toy poodles yorkies, yorkie puppies, teacup yorkies Ad text: Buy {KeyWord:Poodle Puppies} Award-Winning Poodle Breeder Satisfaction Guaranteed! www.Example.com Buy {KeyWord:Yorkie Puppies} Award-Winning Yorkie Breeder Satisfaction Guaranteed! www.Example.com
  45. 57. Keyword Research Tools <ul><li>https://adwords.google.com/select/AdTargetingPreviewTool </li></ul><ul><li>http://www.wordtracker.com/ </li></ul><ul><li>http://www.marketsamurai.com/ </li></ul><ul><li>http://www.seomoz.org/keyword-difficulty/ </li></ul><ul><li>http://www.keyworddiscovery.com/ </li></ul>
  46. 59. Search Operators <ul><li>For example, [  allinanchor: best museums sydney  ] will return only pages in which the anchor text on links to the pages contain the words “best,” “museums,” and “sydney.” </li></ul><ul><li>[  allintext: travel packing list  ] will return only pages in which the words “travel,” “packing,” and “list” appear in the text of the page. </li></ul><ul><li>[  allintitle: detect plagiarism  ] will return only documents that contain the words “detect” and “plagiarism” in the title </li></ul><ul><li>[  allinurl: google faq  ] will return only documents that contain the words “google” and “faq” in the URL, such as “www. google .com/help/ faq .html </li></ul><ul><li>[  restaurants inanchor:gourmet  ] will return pages in which the anchor text on links to the pages contain the word “gourmet” and the page contains the word “restaurants </li></ul><ul><li>[  Hamish Reid intext:pandemonia  ] will return documents that mention the word “pandemonia” in the text, and mention the names “Hamish” and “Reid” anywhere in the document (text or not). </li></ul>
  47. 60. Search Operators <ul><li>[  flu shot intitle:help  ] will return documents that mention the word “help” in their titles, and mention the words “flu” and “shot” anywhere in the document (title or not) </li></ul><ul><li>[  inurl:print site:www.googleguide.com  ] searches for pages on Google Guide in which the URL contains the word “print.” </li></ul><ul><li>The query link: URL shows pages that point to that URL . For example, to find pages that point to Google Guide’s home page, enter:[  link:www.googleguide.com  ] </li></ul><ul><li>Find links to the Google home page not on Google’s own site.[  link:www.google.com -site:google.com  ] </li></ul>
  48. 61. To Link Adwords to Googe Analytics
  49. 62. Linking Adwords and Google Analytics <ul><li>Sign in to your AdWords account at https://adwords.google.com. </li></ul><ul><li>Select the Reporting tab and choose &quot;Google Analytics.&quot; </li></ul><ul><li>Select &quot;I already have a Google Analytics account.&quot; </li></ul><ul><li>From the Existing Google Analytics Account drop-down menu, select the name of the Analytics account you'd like to link to. If you don't see it listed, you'll need to first add your AdWords username to your Analytics account as an Account Admin. </li></ul><ul><li>Keep the checkboxes selected on this page, unless you're sure you'd like to disable auto-tagging. For importing cost data, read &quot;How can I import my AdWords cost data?&quot; </li></ul><ul><li>Select Link Account </li></ul>
  50. 63. Conversion Tracking
  51. 64. Create a conversion action
  52. 65. Adding $value variables
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