Overview of online business models and monetisaton points
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Overview of online business models and monetisaton points

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The following presentation gives an overview of the types of typical online business models. It is designed for start-up businesses in an effort to make them focus on the monestisation......

The following presentation gives an overview of the types of typical online business models. It is designed for start-up businesses in an effort to make them focus on the monestisation opportunities for online businesses. It tries to help entrepeneurs to look beyond the application they are trying to build and understand clearly on all the available monetisation options that are possible.

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  • 1. Online Business Models Keith Feighery: Digital Strategist
  • 2.
    • Online Business Models
  • 3. Online business models
    • Transactional based websites
      • Retail & Auction-based
        • ASP, Direct Selling, Market based, Bid Economy,
    • Online provider - 3 rd party paying services
      • Recruitment sites, property services (myHome.ie), classifieds (craigslist), service providers (elance.com)
    • Digital/software products or services
      • Software Products and Services
        • Freemium (read Free and Fred Wilson, Andrew Chen), tiered customers etc…
        • Subscription driven
        • Paid Services (Realex, Paypal, WorldPay etc..)
    • Media related subscription driven/ad based services
      • High quality content people willing to pay for e.g. Hulu, WSJ, Economist
    • Revenue sharing click through sales models
      • Streaming music services – Spotify, Hypem, Blip.fm, MOG
    • Online and Social Games
      • Advertising, virtual goods, subscription based, Lead Gen/Alternative Payment
    • Mobile Apps
      • Lead Gen/Ad Driven
  • 4. Merchant & Market Driven
  • 5. Online Provider 3 rd Party Paying Services
  • 6. Subscription Based Application
  • 7. Freemium Products & Services
  • 8. Media subscription services
  • 9. Revenue sharing click thru models
  • 10. Social Games
  • 11. Alternative Payments
  • 12. Mobile Services