Online Business Models Keith Feighery: Digital Strategist
<ul><li>Online Business Models </li></ul>
Online business models <ul><li>Transactional based websites  </li></ul><ul><ul><li>Retail & Auction-based </li></ul></ul><...
Merchant & Market Driven
Online Provider 3 rd  Party  Paying Services
Subscription Based Application
Freemium Products & Services
Media subscription services
Revenue sharing click thru models
Social Games
Alternative Payments
Mobile Services
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Overview of Online Business Models

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Overview of online business models delivered to M50 Tallaght Enterprise Platform Programme

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Overview of Online Business Models

  1. 1. Online Business Models Keith Feighery: Digital Strategist
  2. 2. <ul><li>Online Business Models </li></ul>
  3. 3. Online business models <ul><li>Transactional based websites </li></ul><ul><ul><li>Retail & Auction-based </li></ul></ul><ul><ul><ul><li>ASP, Direct Selling, Market based, Bid Economy, </li></ul></ul></ul><ul><li>Online provider - 3 rd party paying services </li></ul><ul><ul><li>Recruitment sites, property services (myHome.ie), classifieds (craigslist), service providers (elance.com) </li></ul></ul><ul><li>Digital/software products or services </li></ul><ul><ul><li>Software Products and Services </li></ul></ul><ul><ul><ul><li>Freemium (read Free and Fred Wilson, Andrew Chen), tiered customers etc… </li></ul></ul></ul><ul><ul><ul><li>Subscription driven </li></ul></ul></ul><ul><ul><ul><li>Paid Services (Realex, Paypal, WorldPay etc..) </li></ul></ul></ul><ul><li>Media related subscription driven/ad based services </li></ul><ul><ul><li>High quality content people willing to pay for e.g. Hulu, WSJ, Economist </li></ul></ul><ul><li>Revenue sharing click through sales models </li></ul><ul><ul><li>Streaming music services – Spotify, Hypem, Blip.fm, MOG </li></ul></ul><ul><li>Online and Social Games </li></ul><ul><ul><li>Advertising, virtual goods, subscription based, Lead Gen/Alternative Payment </li></ul></ul><ul><li>Mobile Apps </li></ul><ul><ul><li>Lead Gen/Ad Driven </li></ul></ul>
  4. 4. Merchant & Market Driven
  5. 5. Online Provider 3 rd Party Paying Services
  6. 6. Subscription Based Application
  7. 7. Freemium Products & Services
  8. 8. Media subscription services
  9. 9. Revenue sharing click thru models
  10. 10. Social Games
  11. 11. Alternative Payments
  12. 12. Mobile Services
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