IBAT-PPC-Ads
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IBAT-PPC-Ads IBAT-PPC-Ads Presentation Transcript

  • PPC Ads
  • Review Selection of Ads
  • Search: Online Marketing Courses
    View slide
  • Search: Health Insurance Quote
    View slide
  • Search: Mothers Day Flowers Dublin
  • Search: holidays Italy
  • Crystal Summer
  • Search: holidays thailand 2011
  • Travel Mood Landing Page
  • Search: trips to eygpt
  • Falcon Landing Page
  • Search: holidays australia
  • Quantas Landing Page
  • More PPC Examples
  • Search: best rate hotels dublin
  • Search: Cheap hotels Dublin
  • Search: portable external hard drive
  • Search: Business Mobile Phone Plans
  • Search: Cheapest Mobile Phones
  • Best Deposit Rate
  • Personal Injury Claims
  • Im Sorry Flowers….
  • Search: I Love you flowers
  • New Baby Flowers
  • Car Breakdown Recovery
  • Google Content Network
  • Overview of Ad System Auction ViewHal Varian Introduction
    http://www.youtube.com/watch?v=K7l0a2PVhPQ
  • Google Adwords
    http://adwords.google.com/support
  • Create an account - https://adwords.google.com
  • Ad Campaign
  • Create Ad Groups, Ads, Keywords
  • Adword Performance Interface
  • Keyword Research
  • What are keyword matching options?
    Broad match: keyword Allows your ad to show on similar phrases and relevant variations  
    Phrase match: "keyword" Allows your ad to show for searches that match the exact phrase  
    Exact match: [keyword] Allows your ad to show for searches that match the exact phrase exclusively  
    Negative match: -keyword Ensures your ad doesn't show for any search that includes that term
  • Keyword Matches
  • Broad Match
  • Phrase Match
  • Exact Match
  • Negative Match
  • Keyword Insertion
  • KEYWORD INSERTION
    Buy {Keyword:Puppies}
    From an Award-Winning Breeder
    Satisfaction Guaranteed!
    www.Example.com
    destination URL: http://www.Example.com/?kw={keyword:nil}
  • How it works
  • Capitalistion - Search:golden retrievers
  • Refining Keyword Ads
  • More Granular Ad Group
  • Keyword Research Tools
    https://adwords.google.com/select/AdTargetingPreviewTool
    http://www.wordtracker.com/
    http://www.marketsamurai.com/
    http://www.seomoz.org/keyword-difficulty/
    http://www.keyworddiscovery.com/
  • Search Operators
    For example, [ allinanchor: best museums sydney ] will return only pages in which the anchor text on links to the pages contain the words “best,” “museums,” and “sydney.”
    [ allintext: travel packing list ] will return only pages in which the words “travel,” “packing,” and “list” appear in the text of the page.
    [ allintitle: detect plagiarism ] will return only documents that contain the words “detect” and “plagiarism” in the title
    [ allinurl: google faq ] will return only documents that contain the words “google” and “faq” in the URL, such as “www.google.com/help/faq.html
    [ restaurants inanchor:gourmet ] will return pages in which the anchor text on links to the pages contain the word “gourmet” and the page contains the word “restaurants
    [ Hamish Reid intext:pandemonia ] will return documents that mention the word “pandemonia” in the text, and mention the names “Hamish” and “Reid” anywhere in the document (text or not).
  • Search Operators
    [ flu shot intitle:help ] will return documents that mention the word “help” in their titles, and mention the words “flu” and “shot” anywhere in the document (title or not)
    [ inurl:print site:www.googleguide.com ] searches for pages on Google Guide in which the URL contains the word “print.”
    The query link:URL shows pages that point to that URL. For example, to find pages that point to Google Guide’s home page, enter:[ link:www.googleguide.com ]
    Find links to the Google home page not on Google’s own site.[ link:www.google.com -site:google.com ]
  • To Link Adwords to Googe Analytics
  • Linking Adwords and Google Analytics
    Sign in to your AdWords account at https://adwords.google.com.
    Select the Reporting tab and choose "Google Analytics."
    Select "I already have a Google Analytics account."
    From the Existing Google Analytics Account drop-down menu, select the name of the Analytics account you'd like to link to. If you don't see it listed, you'll need to first add your AdWords username to your Analytics account as an Account Admin.
    Keep the checkboxes selected on this page, unless you're sure you'd like to disable auto-tagging. For importing cost data, read "How can I import my AdWords cost data?"
    Select Link Account
  • Conversion Tracking
  • Create a conversion action
  • Adding $value variables