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PPC Ads,[object Object]
Review Selection of Ads,[object Object]
Search: Online Marketing Courses,[object Object]
Search: Health Insurance Quote,[object Object]
Search: Mothers Day Flowers Dublin,[object Object]
Search: holidays Italy,[object Object]
Crystal Summer,[object Object]
Search: holidays thailand 2011,[object Object]
Travel Mood Landing Page,[object Object]
Search: trips to eygpt,[object Object]
Falcon Landing Page,[object Object]
Search: holidays australia,[object Object]
Quantas Landing Page,[object Object]
More PPC Examples,[object Object]
Search: best rate hotels dublin,[object Object]
Search: Cheap hotels Dublin,[object Object]
Search: portable external hard drive,[object Object]
Search: Business Mobile Phone Plans,[object Object]
Search: Cheapest Mobile Phones,[object Object]
Best Deposit Rate,[object Object]
Personal Injury Claims,[object Object]
Im Sorry Flowers….,[object Object]
Search: I Love you flowers,[object Object]
New Baby Flowers,[object Object]
Car Breakdown Recovery,[object Object]
Google Content Network,[object Object]
Overview of Ad System Auction ViewHal Varian Introduction ,[object Object],http://www.youtube.com/watch?v=K7l0a2PVhPQ,[object Object]
IBAT-PPC-Ads
Google Adwords,[object Object],http://adwords.google.com/support,[object Object]
Create an account - https://adwords.google.com,[object Object]
Ad Campaign,[object Object]
Create Ad Groups, Ads, Keywords,[object Object]
Adword Performance Interface,[object Object]
Keyword Research,[object Object]
IBAT-PPC-Ads
IBAT-PPC-Ads
IBAT-PPC-Ads
IBAT-PPC-Ads
What are keyword matching options?,[object Object],Broad match: keyword Allows your ad to show on similar phrases and relevant variations  ,[object Object],Phrase match: "keyword" Allows your ad to show for searches that match the exact phrase  ,[object Object],Exact match: [keyword] Allows your ad to show for searches that match the exact phrase exclusively  ,[object Object],Negative match: -keyword Ensures your ad doesn't show for any search that includes that term ,[object Object]
Keyword Matches,[object Object]
Broad Match,[object Object]
Phrase Match,[object Object]
Exact Match,[object Object]
Negative Match,[object Object]
Keyword Insertion,[object Object]
KEYWORD INSERTION,[object Object],Buy {Keyword:Puppies},[object Object],From an Award-Winning Breeder,[object Object],Satisfaction Guaranteed!,[object Object],www.Example.com,[object Object],destination URL: http://www.Example.com/?kw={keyword:nil},[object Object]
How it works,[object Object]
Capitalistion - Search:golden retrievers ,[object Object]
Refining Keyword Ads,[object Object]
More Granular Ad Group,[object Object]
Keyword Research Tools,[object Object],https://adwords.google.com/select/AdTargetingPreviewTool,[object Object],http://www.wordtracker.com/,[object Object],http://www.marketsamurai.com/,[object Object],http://www.seomoz.org/keyword-difficulty/,[object Object],http://www.keyworddiscovery.com/,[object Object]
IBAT-PPC-Ads
Search Operators,[object Object],For example, [ allinanchor: best museums sydney ] will return only pages in which the anchor text on links to the pages contain the words “best,” “museums,” and “sydney.”,[object Object],[ allintext: travel packing list ] will return only pages in which the words “travel,” “packing,” and “list” appear in the text of the page.,[object Object],[ allintitle: detect plagiarism ] will return only documents that contain the words “detect” and “plagiarism” in the title,[object Object],[ allinurl: google faq ] will return only documents that contain the words “google” and “faq” in the URL, such as “www.google.com/help/faq.html,[object Object],[ restaurants inanchor:gourmet ] will return pages in which the anchor text on links to the pages contain the word “gourmet” and the page contains the word “restaurants,[object Object],[ Hamish Reid intext:pandemonia ] will return documents that mention the word “pandemonia” in the text, and mention the names “Hamish” and “Reid” anywhere in the document (text or not).,[object Object]
Search Operators,[object Object],[ flu shot intitle:help ] will return documents that mention the word “help” in their titles, and mention the words “flu” and “shot” anywhere in the document (title or not),[object Object],[ inurl:print site:www.googleguide.com ] searches for pages on Google Guide in which the URL contains the word “print.”,[object Object],The query link:URL shows pages that point to that URL. For example, to find pages that point to Google Guide’s home page, enter:[ link:www.googleguide.com ],[object Object],Find links to the Google home page not on Google’s own site.[ link:www.google.com -site:google.com ],[object Object]
To Link Adwords to Googe Analytics,[object Object]
Linking Adwords and Google Analytics,[object Object],Sign in to your AdWords account at https://adwords.google.com.,[object Object],Select the Reporting tab and choose "Google Analytics.",[object Object],Select "I already have a Google Analytics account.",[object Object],From the Existing Google Analytics Account drop-down menu, select the name of the Analytics account you'd like to link to. If you don't see it listed, you'll need to first add your AdWords username to your Analytics account as an Account Admin.,[object Object],Keep the checkboxes selected on this page, unless you're sure you'd like to disable auto-tagging. For importing cost data, read "How can I import my AdWords cost data?",[object Object],Select Link Account,[object Object]
Conversion Tracking,[object Object]
Create a conversion action,[object Object]
Adding $value variables,[object Object]

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