Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

3. IBAT_B2C_ContentMarketingProgrammesv

on

  • 607 views

Overview of B2C Content Marketing Programmes for Diploma in Online Marketing, Sales and Digital Strategy

Overview of B2C Content Marketing Programmes for Diploma in Online Marketing, Sales and Digital Strategy

Statistics

Views

Total Views
607
Views on SlideShare
607
Embed Views
0

Actions

Likes
0
Downloads
5
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    3. IBAT_B2C_ContentMarketingProgrammesv 3. IBAT_B2C_ContentMarketingProgrammesv Presentation Transcript

    • B2C Content Marketing Programmes
      Keith Feighery
    • B2C Content Programmes
      Provide valuable information, content, entertainment to your prospects and customers
      Create an ongoing conversation with them where possibe
      Address wider customer needs – beyond what your product/service does
      Give them what they want i.e. deals/discounts/extended service, engagement etc..
      Create awareness of products, services, organisation, people
      Be transparent in terms of customer service, company information etc..
      Actively seek network effects and customer validations
    • Business to Consumer
      Case Studies
    • Earned Media - Gillette
    • GAP
    • Dazzledust
    • The Good Mood Food Blog
    • Kogi BBQ
    • Hairybaby
    • Superquinn
    • BlendTec
    • Greater Manchester Police
    • Pat The Baker
    • Diet Coke and Mentos
    • C-Mon & Kypksi
    • YeoValley
    • HostelWorld
    • Aviva
    • Ford Focus Rally
    • DC Shoes
    • Red Bull
    • Zappos
    • Mayo Clinic
    • Best Buy
    • Kanchi
    • WestCoast Cooler
    • Jack And Jones
    • Johnson & Johnson
    • Elverys