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IBAT-B2C-Content-Marketing-Programmes
IBAT-B2C-Content-Marketing-Programmes
IBAT-B2C-Content-Marketing-Programmes
IBAT-B2C-Content-Marketing-Programmes
IBAT-B2C-Content-Marketing-Programmes
IBAT-B2C-Content-Marketing-Programmes
IBAT-B2C-Content-Marketing-Programmes
IBAT-B2C-Content-Marketing-Programmes
IBAT-B2C-Content-Marketing-Programmes
IBAT-B2C-Content-Marketing-Programmes
IBAT-B2C-Content-Marketing-Programmes
IBAT-B2C-Content-Marketing-Programmes
IBAT-B2C-Content-Marketing-Programmes
IBAT-B2C-Content-Marketing-Programmes
IBAT-B2C-Content-Marketing-Programmes
IBAT-B2C-Content-Marketing-Programmes
IBAT-B2C-Content-Marketing-Programmes
IBAT-B2C-Content-Marketing-Programmes
IBAT-B2C-Content-Marketing-Programmes
IBAT-B2C-Content-Marketing-Programmes
IBAT-B2C-Content-Marketing-Programmes
IBAT-B2C-Content-Marketing-Programmes
IBAT-B2C-Content-Marketing-Programmes
IBAT-B2C-Content-Marketing-Programmes
IBAT-B2C-Content-Marketing-Programmes
IBAT-B2C-Content-Marketing-Programmes
IBAT-B2C-Content-Marketing-Programmes
IBAT-B2C-Content-Marketing-Programmes
IBAT-B2C-Content-Marketing-Programmes
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IBAT-B2C-Content-Marketing-Programmes

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IBAT - week2 - overview of B2C Content Marketing

IBAT - week2 - overview of B2C Content Marketing

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  • 1. B2C Content Marketing Programmes Keith Feighery
  • 2. B2C Content Programmes <ul><li>Provide valuable information, content, entertainment to your prospects and customers </li></ul><ul><li>Create an ongoing conversation with them where possibe </li></ul><ul><li>Address wider customer needs – beyond what your product/service does </li></ul><ul><li>Give them what they want i.e. deals/discounts/extended service, engagement etc.. </li></ul><ul><li>Create awareness of products, services, organisation, people </li></ul><ul><li>Be transparent in terms of customer service, company information etc.. </li></ul><ul><li>Actively seek network effects and customer validations </li></ul>
  • 3. Business to Consumer Case Studies
  • 4. Content Marketing using Facebook
  • 5. Charities & Not for Profit
  • 6. Irish Political Parties
  • 7. Bars - Facebook
  • 8. Business Pages
  • 9. Multi-Channel Case Studies
  • 10. Dazzledust
  • 11. The Good Mood Food Blog
  • 12. American Red Cross
  • 13. Kogi BBQ
  • 14. BlendTec
  • 15. Earned Media - Gillette
  • 16. Greater Manchester Police
  • 17. Charmin “Go” Campaign
  • 18. Superquinn
  • 19. Pat The Baker
  • 20. Diet Coke and Mentos
  • 21. C-Mon & Kypksi
  • 22. WestCoast Cooler
  • 23. HostelWorld
  • 24. Mayo Clinic
  • 25. Red Bull
  • 26. DC Shoes
  • 27. Zappos
  • 28. Best Buy
  • 29. Kanchi

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