Your SlideShare is downloading. ×
Ibat B2 B Content Marketing Programmesv1 8 1
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Ibat B2 B Content Marketing Programmesv1 8 1

297

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
297
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Content Marketing Programmes
    Keith Feighery
  • 2. Business to Business
  • 3. Content Strategy B2B
    Listen and Understand your audience and their behaviour patterns
    Map out all the stages of your buyer cycles
    Create specific personas for your prospects and clients
    Identify specific needs for each of your buyer personas along the buyer cycle
    Develop content for each buyer stage
    Develop a content development schedule
    Allocate resources or identify third parties to produce specific content
    Develop a clear voice and personality for your content
    Solicit feedback from your prospects, customers and community
  • 4. B2B content marketing
    Create valuable content that is of real interest to your customers
    Prospective customers engage with sales teams later in the funnel due to online information
    Providing content the pre-identified types and roles of customers want and need
    Providing content that maps directly to the different stages of the buyer cycle
    Producing and sharing content that your community and prospective customers enjoy and will potentially share
    Distributing content where your customers and prospects coalesce online
  • 5. Business to Business Case Studies
  • 6. Intuit Business Service Co.
    Provides customer service and advice
    Twitter, Blogs, wikis (accessed 2.7 million times) and dedicated online advice sites
    Well crafted web2.0 site
    Embedded customer feedback channels
    Two-way transmission of information
    From customers to Accountants, Tax, Business services etc..
    Online Peer to Peer communicatin
    Forums and Wikis
    Closed member feedback groups
    For research and very frank opinions
  • 7. Intuit Business Services
  • 8. Salesforce.com
  • 9. American Express
  • 10. Oracle – Customer Collective
  • 11. Alterian
  • 12. Eloqua
  • 13. MarketBright
  • 14. Marketo

×