Info Architecture & Web 2.0 Design Standards <br />Case Studies<br />
Design with Clear Intent<br />
Clear Layout<br />
Clear Layout<br />
De-cluttered Logical Flow<br />
De-cluttered Logical Flow<br />
Demonstrate clear Call to Action<br />
Clear Calls to Action<br />
Obvious Benefits<br />
Obvious Benefits<br />
Appropriate Channel Design<br />
Appropriate Channel Design<br />
Clear and Intuitive Messages<br />
Clear Intuitive Messages<br />
Sales Funnel Specifics<br />
Managing the Sales Funnel<br />Methods of acquisition<br />PPC Ads, SEO, Video, Email, LeagGen, Affiliate Marketing, Offer...
Customer Lifecycle<br />Understand the customer lifecycle <br />The various stages of a customer over a timer period<br />...
Customer Lifetime Value<br />Segment customers into acquisition channels<br />Identify the potential lifetime value per ch...
Understanding “Recency”<br />Tracking Recency <br />Time since a customer last engaged in a behaviour<br />Recency is # 1 ...
Web 2.0 Design Model<br />
Calls To Action<br />
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
Griffith-InformationArchitecture-DesignPractices
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Griffith-InformationArchitecture-DesignPractices

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Griffith - Information Architecture Overview

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Griffith-InformationArchitecture-DesignPractices

  1. 1. Info Architecture & Web 2.0 Design Standards <br />Case Studies<br />
  2. 2. Design with Clear Intent<br />
  3. 3.
  4. 4. Clear Layout<br />
  5. 5. Clear Layout<br />
  6. 6. De-cluttered Logical Flow<br />
  7. 7. De-cluttered Logical Flow<br />
  8. 8. Demonstrate clear Call to Action<br />
  9. 9. Clear Calls to Action<br />
  10. 10. Obvious Benefits<br />
  11. 11. Obvious Benefits<br />
  12. 12. Appropriate Channel Design<br />
  13. 13. Appropriate Channel Design<br />
  14. 14. Clear and Intuitive Messages<br />
  15. 15. Clear Intuitive Messages<br />
  16. 16. Sales Funnel Specifics<br />
  17. 17. Managing the Sales Funnel<br />Methods of acquisition<br />PPC Ads, SEO, Video, Email, LeagGen, Affiliate Marketing, Offer based, etc.<br />Once there – what’s important?<br />Prove you can Add Value<br />Qualify Leads with intent <br />You want users who are amenable to your message – Its ok for users to self-select opt out<br />Monetise towards latter end of the Funnel<br />After user sees value and expresses intent<br />Push low-cost options in the middle of funnel<br />High cost ones at the end of your funnel <br />
  18. 18. Customer Lifecycle<br />Understand the customer lifecycle <br />The various stages of a customer over a timer period<br />Create indicators to track their intent<br />As they begin to move lag – make sure you target them<br />Identify high repeat behaviour <br />Identify a common characteristic – and track this <br />e.g. have visited more than 3 time and purchase<br />Track rising and falling repeat rates<br />Have early warning systems in place<br />Track repeat rate by media source <br />Search Engine, PPC, Banner Ad etc..<br />
  19. 19. Customer Lifetime Value<br />Segment customers into acquisition channels<br />Identify the potential lifetime value per channel<br />Identify length of customer lifecycle per channel<br />Low cost channels could have shortest lifecycle<br />Compare the relative potential value<br />Consider: length of lifecycle, potential revenue per Customer <br />Allocate money towards higher potential value customers <br />By corollary - away from lower potential value customers<br />
  20. 20. Understanding “Recency”<br />Tracking Recency <br />Time since a customer last engaged in a behaviour<br />Recency is # 1 most powerful predictor of future behavior <br />Can predict likelihood of purchases, visits, game plays, or “other action-oriented” behaviour<br />The more Recent a customer is, the higher their potential value is<br />Segment Repeat segment into past and present (30 days)<br />Apply a recency filter for real-time view<br />Longer a customer has stopped engaging the less likely they are to repeat<br />Take adjustive measures to increase in quality recency repeat customers<br />
  21. 21. Web 2.0 Design Model<br />
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  31. 31.
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  33. 33.
  34. 34. Calls To Action<br />
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