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eCommerce Case Studies<br />
eCommerce Case Study<br />Wiltshire Farm <br />
Case Study: Wiltshire Farm Foods<br />
Key Take-Aways<br />Remove Clutter – focus on key goals all the time <br />	Remove any obstacles<br />Provide lots of visu...
Website Optimisation<br />Dynamically Testi key elements of site<br />Test Copy, Calls to Action, Images, Placement<br />T...
Test Process<br /><ul><li>Never stop testing and tracking user actions on website
A/B Split Testing
Define specific site goals (sale, sign-up etc..)
Test two specific pages (typically high volume landing pages)
Commercial tools (Vertster) or Google Optimiser
Monitor which test is performing better
Use Variable rate or throttle testing to vary the percentage of traffic that gets routed to the various pages
Multi-Variate testing
Enables variable testing of elements within single pages
Different copy text, form layouts and even landing page images and background colours together
Track combinations that achieve predetermined goals</li></li></ul><li>Sales Funnels<br />
Boden<br />
Micks Garage<br />
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Griffith-eCommerceCaseStudies

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Griffith eCommerce Session

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Transcript of "Griffith-eCommerceCaseStudies"

  1. 1. eCommerce Case Studies<br />
  2. 2. eCommerce Case Study<br />Wiltshire Farm <br />
  3. 3. Case Study: Wiltshire Farm Foods<br />
  4. 4.
  5. 5.
  6. 6.
  7. 7.
  8. 8. Key Take-Aways<br />Remove Clutter – focus on key goals all the time <br /> Remove any obstacles<br />Provide lots of visual feedback <br />Users know that actions have been successful<br />Adhere to affordance rules – make them obvious<br />Big Buttons, Clear Large Links<br />Anticipate and Answer questions upfront <br />Embed as part of user experience<br />Knit USPs in copy and images of site<br />Emphasise all your differentiators <br />
  9. 9. Website Optimisation<br />Dynamically Testi key elements of site<br />Test Copy, Calls to Action, Images, Placement<br />The $300,000,000 Button<br />Both Split (A/B) and Multi-Variate Test<br />Google Website Optimiser or Proprietary tools<br />Define and set up conversion points<br />Need to track and measure user actions<br />Clear calls to action significantly augment optimisation goals<br />Don’t force user to think – TELL THEM WHAT TO DO<br />
  10. 10. Test Process<br /><ul><li>Never stop testing and tracking user actions on website
  11. 11. A/B Split Testing
  12. 12. Define specific site goals (sale, sign-up etc..)
  13. 13. Test two specific pages (typically high volume landing pages)
  14. 14. Commercial tools (Vertster) or Google Optimiser
  15. 15. Monitor which test is performing better
  16. 16. Use Variable rate or throttle testing to vary the percentage of traffic that gets routed to the various pages
  17. 17. Multi-Variate testing
  18. 18. Enables variable testing of elements within single pages
  19. 19. Different copy text, form layouts and even landing page images and background colours together
  20. 20. Track combinations that achieve predetermined goals</li></li></ul><li>Sales Funnels<br />
  21. 21. Boden<br />
  22. 22.
  23. 23.
  24. 24.
  25. 25.
  26. 26. Micks Garage<br />
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31.
  32. 32. Amazon Funnel<br />
  33. 33.
  34. 34.
  35. 35.
  36. 36.
  37. 37.
  38. 38. Amazon Cart Functions<br />
  39. 39. More Case Studies<br />
  40. 40. Webtogs<br />
  41. 41. Etsy<br />
  42. 42. Firebox<br />
  43. 43. Asos<br />
  44. 44. Naked Wines<br />
  45. 45. Schuh<br />
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