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Griffith-eCommerceCaseStudies
Griffith-eCommerceCaseStudies
Griffith-eCommerceCaseStudies
Griffith-eCommerceCaseStudies
Griffith-eCommerceCaseStudies
Griffith-eCommerceCaseStudies
Griffith-eCommerceCaseStudies
Griffith-eCommerceCaseStudies
Griffith-eCommerceCaseStudies
Griffith-eCommerceCaseStudies
Griffith-eCommerceCaseStudies
Griffith-eCommerceCaseStudies
Griffith-eCommerceCaseStudies
Griffith-eCommerceCaseStudies
Griffith-eCommerceCaseStudies
Griffith-eCommerceCaseStudies
Griffith-eCommerceCaseStudies
Griffith-eCommerceCaseStudies
Griffith-eCommerceCaseStudies
Griffith-eCommerceCaseStudies
Griffith-eCommerceCaseStudies
Griffith-eCommerceCaseStudies
Griffith-eCommerceCaseStudies
Griffith-eCommerceCaseStudies
Griffith-eCommerceCaseStudies
Griffith-eCommerceCaseStudies
Griffith-eCommerceCaseStudies
Griffith-eCommerceCaseStudies
Griffith-eCommerceCaseStudies
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Griffith-eCommerceCaseStudies

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Griffith eCommerce Session

Griffith eCommerce Session

Published in: Business, Technology
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Transcript

  • 1. eCommerce Case Studies<br />
  • 2. eCommerce Case Study<br />Wiltshire Farm <br />
  • 3. Case Study: Wiltshire Farm Foods<br />
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Key Take-Aways<br />Remove Clutter – focus on key goals all the time <br /> Remove any obstacles<br />Provide lots of visual feedback <br />Users know that actions have been successful<br />Adhere to affordance rules – make them obvious<br />Big Buttons, Clear Large Links<br />Anticipate and Answer questions upfront <br />Embed as part of user experience<br />Knit USPs in copy and images of site<br />Emphasise all your differentiators <br />
  • 9. Website Optimisation<br />Dynamically Testi key elements of site<br />Test Copy, Calls to Action, Images, Placement<br />The $300,000,000 Button<br />Both Split (A/B) and Multi-Variate Test<br />Google Website Optimiser or Proprietary tools<br />Define and set up conversion points<br />Need to track and measure user actions<br />Clear calls to action significantly augment optimisation goals<br />Don’t force user to think – TELL THEM WHAT TO DO<br />
  • 10. Test Process<br /><ul><li>Never stop testing and tracking user actions on website
  • 11. A/B Split Testing
  • 12. Define specific site goals (sale, sign-up etc..)
  • 13. Test two specific pages (typically high volume landing pages)
  • 14. Commercial tools (Vertster) or Google Optimiser
  • 15. Monitor which test is performing better
  • 16. Use Variable rate or throttle testing to vary the percentage of traffic that gets routed to the various pages
  • 17. Multi-Variate testing
  • 18. Enables variable testing of elements within single pages
  • 19. Different copy text, form layouts and even landing page images and background colours together
  • 20. Track combinations that achieve predetermined goals</li></li></ul><li>Sales Funnels<br />
  • 21. Boden<br />
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. Micks Garage<br />
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. Amazon Funnel<br />
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38. Amazon Cart Functions<br />
  • 39. More Case Studies<br />
  • 40. Webtogs<br />
  • 41. Etsy<br />
  • 42. Firebox<br />
  • 43. Asos<br />
  • 44. Naked Wines<br />
  • 45. Schuh<br />

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