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3. GriffithCollege-B2C-ContentMarketingProgrammes

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Overview of B2C Content Marketing Programmes for Diploma in Online Marketing, Sales and Digital Strategy

Overview of B2C Content Marketing Programmes for Diploma in Online Marketing, Sales and Digital Strategy

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3. GriffithCollege-B2C-ContentMarketingProgrammes Presentation Transcript

  • 1. B2C Content Marketing Programmes
    Keith Feighery
  • 2. B2C Content Programmes
    Provide valuable information, content, entertainment to your prospects and customers
    Create an ongoing conversation with them where possibe
    Address wider customer needs – beyond what your product/service does
    Give them what they want i.e. deals/discounts/extended service, engagement etc..
    Create awareness of products, services, organisation, people
    Be transparent in terms of customer service, company information etc..
    Actively seek network effects and customer validations
  • 3. Business to Consumer
    Case Studies
  • 4. Earned Media - Gillette
  • 5. GAP
  • 6. Dazzledust
  • 7. The Good Mood Food Blog
  • 8. Kogi BBQ
  • 9. Hairybaby
  • 10. Superquinn
  • 11. BlendTec
  • 12. Greater Manchester Police
  • 13. Pat The Baker
  • 14. Diet Coke and Mentos
  • 15. C-Mon & Kypksi
  • 16. YeoValley
  • 17. HostelWorld
  • 18. Aviva
  • 19. Ford Focus Rally
  • 20. DC Shoes
  • 21. Red Bull
  • 22. Zappos
  • 23. Mayo Clinic
  • 24. Best Buy
  • 25. Kanchi
  • 26. WestCoast Cooler
  • 27. Jack And Jones
  • 28. Johnson & Johnson
  • 29. Elverys