3. GriffithCollege-B2C-ContentMarketingProgrammes

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Overview of B2C Content Marketing Programmes for Diploma in Online Marketing, Sales and Digital Strategy

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3. GriffithCollege-B2C-ContentMarketingProgrammes

  1. 1. B2C Content Marketing Programmes Keith Feighery
  2. 2. B2C Content Programmes • Provide valuable information, content, entertainment to your prospects and customers • Create an ongoing conversation with them where possibe • Address wider customer needs – beyond what your product/service does • Give them what they want i.e. deals/discounts/extended service, engagement etc.. • Create awareness of products, services, organisation, people • Be transparent in terms of customer service, company information etc.. • Actively seek network effects and customer validations
  3. 3. Business to Consumer Case Studies
  4. 4. Earned Media - Gillette
  5. 5. GAP
  6. 6. Dazzledust
  7. 7. The Good Mood Food Blog
  8. 8. Kogi BBQ
  9. 9. Hairybaby
  10. 10. Superquinn
  11. 11. BlendTec
  12. 12. Greater Manchester Police
  13. 13. Pat The Baker
  14. 14. Diet Coke and Mentos
  15. 15. C-Mon & Kypksi
  16. 16. YeoValley
  17. 17. HostelWorld
  18. 18. Aviva
  19. 19. Ford Focus Rally
  20. 20. DC Shoes
  21. 21. Red Bull
  22. 22. Zappos
  23. 23. Mayo Clinic
  24. 24. Best Buy
  25. 25. Kanchi
  26. 26. WestCoast Cooler
  27. 27. Jack And Jones
  28. 28. Johnson & Johnson
  29. 29. Elverys

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