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GCD-Week5-SocialMediaPlatforms

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GCD Week 5 Social Media Platforms

GCD Week 5 Social Media Platforms

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  • 1. Twitter, Linkedin, YouTube & Flickr Keith Feighery
  • 2. Outline
    • Introductions
    • Twitter Overview & Case Studies
    • YouTube Overview & Case Studies
    • Photo Websites (Flickr, Instagram, Mobile Apps)
    • Blogging Platforms
    • Yelp
    • Q&A
  • 3. [email_address]
  • 4. Twitter
  • 5. Twitter
    • Microblogging platform
    • Can be incredibly powerful tool for business owners and marketers
    • BUT takes time, effort and persistence to build up a community
    • It is much more chatty (Dialogue) than Facebook
    • Businesses need to think about all their constituencies when using Twitter
    • Not just for customers – partners, media, pr etc…
    • Great for thought leadership
  • 6. What is it?
    • Tweet = 140 Characters
    • @someone – talk to someone (everyone sees it)
    • DM Someone – prviate message - only the people FROM and TO see it
    • RT – retweet – a lot of people retweet content that others have writter
  • 7. It ’s a Totally Different Medium Than Facebook No Secret, that traditional marketers find it difficult to use and talk to prospects and customers
  • 8. Must clearly know what you want to achieve through it and exactly who you will be talking to
  • 9. Find someone with a function, who has something interesting to say – and can say it well
  • 10. And get them to engage at a granular level Build up community overtime
  • 11. Twitter Timeline
  • 12. The Tweet
  • 13. Twitter Search
  • 14. Case Studies
  • 15. CrackBird
  • 16. CrackBird
  • 17. Realex
  • 18. RealexPayments
  • 19. General Account
  • 20. Personalised Accounts
  • 21. Donal Skehan - Who is his core audience on Twitter
  • 22. Donal Skehan
  • 23. Murpys Icecream – Who is he talking to on Twitter
  • 24. Murphys Icecream
  • 25. Murphys Ice Cream
  • 26. James Whelan Butcher
  • 27. Pat Whelan Butchers
  • 28. Fallon and Byrne
  • 29. Garrendenny Lane Design
  • 30. Blacknight.com
  • 31. Twitter Backgrounds
  • 32. FreeTwitterDesigner.com
  • 33. TweetyGotBack.com
  • 34. Twitter Tools
  • 35. Tweetdeck
  • 36. Hootsuite
  • 37. Twitter Apps
  • 38. ManageFilter.com
  • 39. Manage Your Twitter Account
  • 40. BufferApp.com (Queue Tweets)
  • 41. LinkedIn
  • 42. The Profile
  • 43. The Feed
  • 44. Events
  • 45. Company Page
  • 46. Company Services
  • 47. Jobs
  • 48. LinkedIn Ads
  • 49. Video Sites YouTube, Vimeo, Blip.tv
  • 50. Realex Corporate Video
  • 51. YouTube
  • 52. Photosites
  • 53. Flickr
  • 54. Instagram
  • 55. Blogging Platforms
  • 56. Wordpress.org & .com
  • 57. James Whelan Butchers
  • 58. McGarr Solicitors
  • 59. Review Sites
  • 60. Yelp
  • 61. Thank You
  • 62. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274