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GCD Week 5 - Facebook and LinkedIn Ads PPT

GCD Week 5 - Facebook and LinkedIn Ads PPT



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  • Keith, very sorry I won't be able to attend today's class in Rathmines, and tomorrow is looking unlikely too, as have to do a presentation of stage set design. I would love to do the Facebook/Linkdin class if there is any chance in the future. Many thanks, Blaithin
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    GCD-Week5-Facebook-LinkedIn-Ads GCD-Week5-Facebook-LinkedIn-Ads Presentation Transcript

    • Facebook and LinkedIn PPC Ads Keith Feighery
    • Overview of Session
      • Facebook Ads Overview and Demonstration
      • Facebook Analytics
      • LinkedIn Ads Overview and Demonstration
    • Career Summary
      • Director of Digital Strategy with Digital Insights
      • 14 Years experience developing and marketing web and digital applications
      • Lecturer with DIT on MA in Digital Media Technologies
      • Lecturer with Dublin Business School, Griffith College, Champlain College & IBAT in Online Marketing and Digital Strategy
    • Contact Details www.linkedin.com/in/keithfeighery [email_address] 086 6070274 www.DigitalInsights.ie
    • Facebook Ads
    • Ads & Sponsored Stories
    • Facebook Ads
    • Introduction to Facebook Ads
      • Have to have Profile to run Facebook Ads
      • Target Audiences based on Demographics, Behaviours and Locations
      • Cost Per Click (CPC) or Cost Per Thousand Model (CPM)
      • Set Daily Budget Limits
    • Characteristics of Ads
      • Can Create and Promote Link to External web Page
      • Can Create and Promote Ad for Facebook Page
      • Can Create and Promote Ad for Sponsored Post
      • 25 Character Headline
      • 135 Character Description
      • Image Dimension – 110px * 80px
    • Different Ad Types
    • You can target by:
      • Location, Language, Education, and Work
      • Age, Gender, Birthday, and Relationship Status
      • Likes & Interests: Select Likes & Interests such as "camping", "hiking", or "backpacking" instead of "tents" or "campers"
      • Friends of Connections
      • Connections
    • Manage Your Budget
      • Set a budget that will allow you to effectively reach your target audience, and check your campaign performance often.
      • CPC vs CPM : Determine if you want to pay on a cost-per-click (CPC) or cost-per-impression (CPM) basis
      • Daily Budget: Set the maximum amount you want to pay each day - once you hit your daily budget your ad will no longer show
      • Bid Price: Bid prices fluctuate often. Set a bid within or above the suggested range, and check your Ads Manager often to update it when the suggested range changes
    • Facebook Ad Interface
    • Facebook Ad – External Link Promotion
    • Facebook Ad – Promote Facebook Page
    • Facebook Ad – Page Post Ad
    • Facebook Ads – Page Ad
    • Sponsored Stories How They Look
    • Page Like Story
    • Page Post Story
    • Page Post Like Story
    • Targetting
    • Targeting
    • Campaign Settings and Pricing
    • LinkedIn Ads
    • Overview LinkedIn Ads
      • LinkedIn Ads is a self-service advertising solution that allows you to create and place ads on prominent pages on the LinkedIn.com website.
      • People click on your ads and visit your website.
      • You specify which LinkedIn members view your ads by selecting a target audience: by job title, job function, industry, geography, age, gender, company name, company size, or LinkedIn Group.
      • Control your advertising costs by setting a budget and only pay for the clicks or impressions that you receive.
    • How to Get Started
      • All you need is a LinkedIn Account and a credit card to get started:
      • Create an ad – write your ad in minutes using a LinkedIn account
      • Select a target audience – determine which LinkedIn members should see your ad
      • Set your budget and bid – set a maximum amount you want to spend and how much you’re willing to pay for clicks or impressions
      • English is currently the only accepted language for ads.
    • Where will my ads be shown?
      • Your ads will be eligible to appear on a variety of prominent pages on the LinkedIn.com website.
      • Your ads may appear in various positions on any or all of the pages listed below:
      • Profile Page (when users view the profile of other LinkedIn members)
      • Home Page (the page that users see when they log in to LinkedIn)
      • Inbox (the page where users see messages and invitations to connect)
      • Search Results Page (the page that results when you search for a member by name)
      • Groups (on pages in LinkedIn Groups)
    • How Ads Will Look
    • Where are LinkedInAds Shown?
    • LinkedIn Inbox
    • You Can Control Spend
      • You control how much you spend each day by selecting a bid and setting a daily budget,
      • You can set your budget as low as $10 or as high as $1,000 or more. You can start and pause your ads at any time.
      • There are two options for how to pay for your ads: Pay per Click (CPC) and Pay per 1,000 Impressions (CPM).
      • Most people choose CPC, which means that you pay when someone clicks on your ad..
      • Each click will cost between $2.00 (the minimum cost per click) and your bid.
      • If you’re less interested in clicks and care more about the number of times your ad is shown, you can choose to Pay per 1,000 impressions (CPM)
    • Example Ads
    • Example Ads
    • LinkedIn Rules
      • Accuracy: Do not deceive or lie in your ad
      • Ad Text: Do not use non-standard spelling, grammar, capitalization, punctuation, or repetition in your ad
      • Language: Do not use inappropriate or unacceptable language in your ad
      • Link Behavior: Do not deceive, confuse, or otherwise degrade the experience of members who click on your ad
      • Trademarks: Do not use trademarks that you are not permitted to use
      • Content: LinkedIn Ads does not allow advertising related to any of the following:
    • Prohibited Ad Content P
      • Illegal products or services of any kind
      • Alcoholic beverages
      • Tobacco products or cigarettes
      • Drugs, illegal substances, and any related products or services
      • Prescription pharmaceuticals
      • Weapons, firearms, ammunition, fireworks, or any other violent products or services
      • Sexual or adult content
      • Dating sites
      • Ringtones
      • Illegal downloads of software, media, or other copyrighted content
      • Online gambling
      • Hate or violent text advocating against any individual, group, or organization
      • Bulk marketing products
    • Access LinkedIn Ads – Click Home Tab
    • Creating The Ad
    • Targetting Platform
    • Targeting Countries
    • Target By Industry or Company
    • Target By Role
    • Setting Budget
    • Campaign Options
    • LinkedIn Campaign Overview
    • Campaign Settings Page
    • LinkedIn Business Account
    • Company Vs Personal Accounts
    • Roles and Functions – Business Accounts
    • Thank You