Social Media Platforms & Case Studies Keith Feighery
Outline <ul><li>Introductions </li></ul><ul><li>Overview of Social Platforms </li></ul><ul><li>Content Marketing </li></ul...
Platforms
Social Media Landscape
Key Platforms for Customers <ul><li>Social/Professional Networks </li></ul><ul><ul><li>Facebook & LinkedIn </li></ul></ul>...
Businesses & organisations need to embrace a more social engagement because it is happening with or without them
Marketers need to understand its not about the specific tools but the changing consumption and behaviour patterns of the c...
Marketers need to understand the dynamic of communities
But What Fuels Social Media?
Engaging Content
Hubspot – Inbound Marketing Company view
Advantages of Engaging Content <ul><li>Recognise the value in your owned media assets  </li></ul><ul><ul><li>Websites, mob...
Summary of Content Types
Content  types <ul><li>The  content and digital media  on your Web site , blog other content managed systems, partner site...
<ul><li>How do You interact with Social Media </li></ul>
Be Social – Interact with People & Solicit Feedback and Responses
Be Entertaining, Informative or Offer Something of VALUE to Followers
Integrate and promote across multiple digital channels
Elements of a social media campaign <ul><li>Essentials of a successful campaign </li></ul><ul><ul><li>Know your target aud...
Facebook Pages
Technical Specs of Pages
Technical Spec for Pages
Reasons you Liked
Online Shoppers Active Social Media
Numbers of Brands Followed
Irish Facebook Pages
Hairy Baby
Hairybaby
Engaging with Fans
Getting People To Respond
Wright Venue
Wright Venue – Like Us
Wright Venue - Wall
Wright Venue - YouTube
Cully and Sully
Cully and Sully
 
Click Like to Vote
CopperFace Jacks
 
WestCoast Cooler
Westcoast Cooler
D4 Hotels
D4 Hotels
D4Hotels Booking Engine
Selling Goods on Facebook
Puddleducks
Selling on Facebook Facebook eCommerce Apps
Payvment
Payvment Facebook App
Business Pages
Charities & Non-Profits (Some before and afters)
Irish Wildlife Trust - Before
Irish Wildlife Trust - Now
Breast Cancer Ireland - Before
Breas Cancer Ireland - Now
Barnardos - Before
Barnardos - Now
Irish Cancer Society - Before
Irish Cancer Society - Now
Trocaire – Before
Trocaire - Now
Political Parties
Irish Political Parties
Facebook Competitions
What you are not allowed to do <ul><li>Running competitions directly on a Facebook Page. </li></ul><ul><li>You are require...
Facebook Guidelines <ul><li>You cannot:  Condition entry in the promotion upon a user providing content on Facebook, such ...
Landing and Custom Page Apps
Iframe App
iFrame App
PageModo
Shortstack
ShortStack App
Facebook Third Party Tools
Wildfire Apps
Involver
Fanappz.com
Facebook eCommerce Apps
ShopTab
EasyPromos
EasyPromos
Yardsellr
Usablenet
<ul><li>Facebook and The Big Brands </li></ul>
Four Seasons
Asos
Victorias Secrets
TOMS Shoes
Twitter
Twitter <ul><li>Microblogging platform </li></ul><ul><li>Can be  incredibly powerful tool for business owners and marketer...
What is it? <ul><li>Tweet = 140 Characters </li></ul><ul><li>@someone – talk to someone (everyone sees it) </li></ul><ul><...
It’s a Different Medium Than Facebook – and it can be difficult
Must know what you want to achieve through it and who you will be talking to
Find someone with a function, who has something interesting to say – and can say it well
And get them to engage at a granular level Build up community overtime
Twitter Timeline
The Tweet
Use ShareThis Browser plugin
Twitter Search
Case Studies
Donal Skehan  - Has a Theme Provides Entertainment & Utility
Donal Skehan
Realex – Corporate providing Utility
General Account
Personalised Accounts
Murpys Icecream – Has Theme  Marketing The Business
Murphys Ice Cream
Realex
General Account
Personalised Accounts
SME Case Studies
Pat Whelan Butchers
Fallon and Byrne
Garrendenny Lane Design
Blacknight.com
Twitter Backgrounds
Twitbacks.com
FreeTwitterDesigner.com
TweetyGotBack.com
Twitter Tools
Twitter.com
Tweetdeck
Seesmic
Hootsuite
Twitter Apps
ManageFilter.com
Manage Your Twitter Account
BufferApp.com (Queue Tweets)
TwentyFeet (Analytics)
Twilert (Google Alerts)
Tweriod –Best Time To Tweet
LinkedIn
The Profile
The Feed
 
Company Page
Company Services
Jobs
Video Sites YouTube, Vimeo, Blip.tv
Realex Corporate Video
YouTube
Review Sites
Yelp
Offers and Announcements
Special Offers
Usage Statistics
Photosites
Flickr
Instagram
Twitpic
Blogging Platforms
Wordpress.org & .com
James Whelan Butchers
Donal Skehan
McGarr Solicitors
Alternative Blogging Plaforms
Tumblr
Posterous
Thank You
Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_addres...
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Eden-SocialMedia-Session-9thAugust2011

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Eden Social Media Session - 9th August 2011
Case Studies and walk through of social media platforms

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Eden-SocialMedia-Session-9thAugust2011

  1. 1. Social Media Platforms & Case Studies Keith Feighery
  2. 2. Outline <ul><li>Introductions </li></ul><ul><li>Overview of Social Platforms </li></ul><ul><li>Content Marketing </li></ul><ul><li>Facebook Session </li></ul><ul><li>Twitter Session </li></ul><ul><li>LinkedIn </li></ul><ul><li>Other Platforms to consider </li></ul>
  3. 3. Platforms
  4. 4. Social Media Landscape
  5. 5. Key Platforms for Customers <ul><li>Social/Professional Networks </li></ul><ul><ul><li>Facebook & LinkedIn </li></ul></ul><ul><li>Blogging/Micro-Blogging/Lifestreaming </li></ul><ul><ul><li>Wordpress, Twitter, Posterous, Tumblr </li></ul></ul><ul><li>Video, Audio & Photo sharing </li></ul><ul><ul><li>YouTube, Vimeo, Blip etc.. </li></ul></ul><ul><ul><li>Flickr, Photobucket, TwitPic, Instagram </li></ul></ul><ul><li>Mobile </li></ul><ul><ul><li>Foursquare, Facebook, Twitter, Yelp </li></ul></ul>
  6. 6. Businesses & organisations need to embrace a more social engagement because it is happening with or without them
  7. 7. Marketers need to understand its not about the specific tools but the changing consumption and behaviour patterns of the customer
  8. 8. Marketers need to understand the dynamic of communities
  9. 9. But What Fuels Social Media?
  10. 10. Engaging Content
  11. 11. Hubspot – Inbound Marketing Company view
  12. 12. Advantages of Engaging Content <ul><li>Recognise the value in your owned media assets </li></ul><ul><ul><li>Websites, mobile applications, digital assets </li></ul></ul><ul><li>Its not about talking about “Yourself” all the time </li></ul><ul><ul><li>Requires a change in mindset to what is “valuable” </li></ul></ul><ul><ul><li>Provide information and value to customers all the time </li></ul></ul><ul><li>Brands/Businesses are becoming publishers and media outlets </li></ul><ul><li>Establish trust and develop relationships with customers and prospects </li></ul><ul><ul><li>Be engaging, entertaining, informative, educative etc.. </li></ul></ul><ul><li>Use content to raise awareness, increase acquistion, conversion and retention rates </li></ul>
  13. 13. Summary of Content Types
  14. 14. Content types <ul><li>The content and digital media on your Web site , blog other content managed systems, partner sites etc.. </li></ul><ul><li>Facebook fan pages and posts </li></ul><ul><li>Tweets , status updates </li></ul><ul><li>E-mail newsletters </li></ul><ul><li>Blog posts, reader comments and reactions </li></ul><ul><li>Whitepapers, case studies, w ebinars , podcasts </li></ul><ul><li>Videos, demos & presentations </li></ul><ul><li>Product/service reviews </li></ul><ul><li>Forums </li></ul><ul><li>Articles and other intellectual property or knowledge sharing –professional contributions etc. </li></ul>
  15. 15. <ul><li>How do You interact with Social Media </li></ul>
  16. 16. Be Social – Interact with People & Solicit Feedback and Responses
  17. 17. Be Entertaining, Informative or Offer Something of VALUE to Followers
  18. 18. Integrate and promote across multiple digital channels
  19. 19. Elements of a social media campaign <ul><li>Essentials of a successful campaign </li></ul><ul><ul><li>Know your target audience </li></ul></ul><ul><ul><li>Plan goals and aims of campaign </li></ul></ul><ul><ul><li>Think about the tone, voice and personality to adopt </li></ul></ul><ul><ul><li>Choose your platforms carefully </li></ul></ul><ul><ul><li>Think about the type of content to use on each platform </li></ul></ul><ul><ul><li>Take risks – not everything will work </li></ul></ul><ul><ul><li>Connect to other channels </li></ul></ul>
  20. 20. Facebook Pages
  21. 21. Technical Specs of Pages
  22. 22. Technical Spec for Pages
  23. 23. Reasons you Liked
  24. 24. Online Shoppers Active Social Media
  25. 25. Numbers of Brands Followed
  26. 26. Irish Facebook Pages
  27. 27. Hairy Baby
  28. 28. Hairybaby
  29. 29. Engaging with Fans
  30. 30. Getting People To Respond
  31. 31. Wright Venue
  32. 32. Wright Venue – Like Us
  33. 33. Wright Venue - Wall
  34. 34. Wright Venue - YouTube
  35. 35. Cully and Sully
  36. 36. Cully and Sully
  37. 38. Click Like to Vote
  38. 39. CopperFace Jacks
  39. 41. WestCoast Cooler
  40. 42. Westcoast Cooler
  41. 43. D4 Hotels
  42. 44. D4 Hotels
  43. 45. D4Hotels Booking Engine
  44. 46. Selling Goods on Facebook
  45. 47. Puddleducks
  46. 48. Selling on Facebook Facebook eCommerce Apps
  47. 49. Payvment
  48. 50. Payvment Facebook App
  49. 51. Business Pages
  50. 52. Charities & Non-Profits (Some before and afters)
  51. 53. Irish Wildlife Trust - Before
  52. 54. Irish Wildlife Trust - Now
  53. 55. Breast Cancer Ireland - Before
  54. 56. Breas Cancer Ireland - Now
  55. 57. Barnardos - Before
  56. 58. Barnardos - Now
  57. 59. Irish Cancer Society - Before
  58. 60. Irish Cancer Society - Now
  59. 61. Trocaire – Before
  60. 62. Trocaire - Now
  61. 63. Political Parties
  62. 64. Irish Political Parties
  63. 65. Facebook Competitions
  64. 66. What you are not allowed to do <ul><li>Running competitions directly on a Facebook Page. </li></ul><ul><li>You are required to use a competition application must not run a competition directly on your Wall. </li></ul><ul><li>Having users automatically enter by ‘Liking’ a Page. </li></ul><ul><li>You may have them first ‘Like’ your Page but this must lead on to entering a properly set up competition. </li></ul><ul><li>Conditioning entry in the promotion upon a user providing content on Facebook, such as posting on a Wall of a Page, uploading a photo, posting a status update (such as asking Friends to ‘Like’ the Page). </li></ul><ul><li>Any interaction a user takes must be using the competition application and not directly on your Page. </li></ul><ul><li>Notifying winners on their Facebook Wall. Most people do not realise that Facebook requires that you notify the winner by email or other means, but not using Facebook in any way to do so. </li></ul>
  65. 67. Facebook Guidelines <ul><li>You cannot: Condition entry in the promotion upon a user providing content on Facebook, such as posting on a Wall of a Page, uploading a photo, or posting a status update. </li></ul><ul><li>You can: Use a third party application to condition entry to the promotion upon a user providing content to the application. For example, you may administer a photo contest whereby a user uploads a photo to a third-party application to enter the contest. </li></ul><ul><li>You cannot: Administer a promotion that users automatically enter by liking your Page, checking in to your Place or connecting to your Platform integration. </li></ul><ul><li>You can : Require entrants to like your Page, check in to your Place or connect to your Platform integration before they provide their full entry information, such as name and contact information. </li></ul><ul><li>You cannot : Notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages. </li></ul><ul><li>You can: Collect an email or address through the third-party application for the promotion in order to contact the winner by email or standard mail. </li></ul><ul><li>You cannot: Instruct people (in the rules or elsewhere) to sign up for a Facebook account before they enter the promotion. </li></ul>
  66. 68. Landing and Custom Page Apps
  67. 69. Iframe App
  68. 70. iFrame App
  69. 71. PageModo
  70. 72. Shortstack
  71. 73. ShortStack App
  72. 74. Facebook Third Party Tools
  73. 75. Wildfire Apps
  74. 76. Involver
  75. 77. Fanappz.com
  76. 78. Facebook eCommerce Apps
  77. 79. ShopTab
  78. 80. EasyPromos
  79. 81. EasyPromos
  80. 82. Yardsellr
  81. 83. Usablenet
  82. 84. <ul><li>Facebook and The Big Brands </li></ul>
  83. 85. Four Seasons
  84. 86. Asos
  85. 87. Victorias Secrets
  86. 88. TOMS Shoes
  87. 89. Twitter
  88. 90. Twitter <ul><li>Microblogging platform </li></ul><ul><li>Can be incredibly powerful tool for business owners and marketers </li></ul><ul><li>BUT takes time, effort and persistence to build up a community </li></ul><ul><li>It is much more chatty (Dialogue) than Facebook </li></ul><ul><li>Businesses need to think about all their constituencies when using Twitter </li></ul><ul><li>Not just for customers – partners, media, pr etc… </li></ul><ul><li>Great for thought leadership </li></ul>
  89. 91. What is it? <ul><li>Tweet = 140 Characters </li></ul><ul><li>@someone – talk to someone (everyone sees it) </li></ul><ul><li>DM Someone – prviate message - only the people FROM and TO see it </li></ul><ul><li>RT – retweet – a lot of people retweet content that others have writter </li></ul>
  90. 92. It’s a Different Medium Than Facebook – and it can be difficult
  91. 93. Must know what you want to achieve through it and who you will be talking to
  92. 94. Find someone with a function, who has something interesting to say – and can say it well
  93. 95. And get them to engage at a granular level Build up community overtime
  94. 96. Twitter Timeline
  95. 97. The Tweet
  96. 98. Use ShareThis Browser plugin
  97. 99. Twitter Search
  98. 100. Case Studies
  99. 101. Donal Skehan - Has a Theme Provides Entertainment & Utility
  100. 102. Donal Skehan
  101. 103. Realex – Corporate providing Utility
  102. 104. General Account
  103. 105. Personalised Accounts
  104. 106. Murpys Icecream – Has Theme Marketing The Business
  105. 107. Murphys Ice Cream
  106. 108. Realex
  107. 109. General Account
  108. 110. Personalised Accounts
  109. 111. SME Case Studies
  110. 112. Pat Whelan Butchers
  111. 113. Fallon and Byrne
  112. 114. Garrendenny Lane Design
  113. 115. Blacknight.com
  114. 116. Twitter Backgrounds
  115. 117. Twitbacks.com
  116. 118. FreeTwitterDesigner.com
  117. 119. TweetyGotBack.com
  118. 120. Twitter Tools
  119. 121. Twitter.com
  120. 122. Tweetdeck
  121. 123. Seesmic
  122. 124. Hootsuite
  123. 125. Twitter Apps
  124. 126. ManageFilter.com
  125. 127. Manage Your Twitter Account
  126. 128. BufferApp.com (Queue Tweets)
  127. 129. TwentyFeet (Analytics)
  128. 130. Twilert (Google Alerts)
  129. 131. Tweriod –Best Time To Tweet
  130. 132. LinkedIn
  131. 133. The Profile
  132. 134. The Feed
  133. 136. Company Page
  134. 137. Company Services
  135. 138. Jobs
  136. 139. Video Sites YouTube, Vimeo, Blip.tv
  137. 140. Realex Corporate Video
  138. 141. YouTube
  139. 142. Review Sites
  140. 143. Yelp
  141. 144. Offers and Announcements
  142. 145. Special Offers
  143. 146. Usage Statistics
  144. 147. Photosites
  145. 148. Flickr
  146. 149. Instagram
  147. 150. Twitpic
  148. 151. Blogging Platforms
  149. 152. Wordpress.org & .com
  150. 153. James Whelan Butchers
  151. 154. Donal Skehan
  152. 155. McGarr Solicitors
  153. 156. Alternative Blogging Plaforms
  154. 157. Tumblr
  155. 158. Posterous
  156. 159. Thank You
  157. 160. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274
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