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Eden-B2C-Content&Inbound-Marketing
 

Eden-B2C-Content&Inbound-Marketing

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Eden-B2C-ContentMarketing Session

Eden-B2C-ContentMarketing Session

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    Eden-B2C-Content&Inbound-Marketing Eden-B2C-Content&Inbound-Marketing Presentation Transcript

    • B2C Content Marketing Programmes Keith Feighery
    • B2C Content Programmes
      • Provide valuable information, content, entertainment to your prospects and customers
      • Create an ongoing conversation with them where possibe
      • Address wider customer needs – beyond what your product/service does
      • Give them what they want i.e. deals/discounts/extended service, engagement etc..
      • Create awareness of products, services, organisation, people
      • Be transparent in terms of customer service, company information etc..
      • Actively seek network effects and customer validations
    • Business to Consumer Case Studies
    • Content Marketing using Facebook
    • Business Pages
    • Bars - Facebook
    • Charities & Not for Profit
    • Multi-Channel Case Studies
    • Hairybaby
    • Dazzledust
    • The Good Mood Food Blog
    • Pat The Baker
    • BlendTec
    • Diet Coke and Mentos
    • Kogi BBQ
    • Earned Media - Gillette
    • HostelWorld
    • C-Mon & Kypksi
    • Greater Manchester Police
    • Mayo Clinic
    • Big Brands
    • Red Bull
    • DC Shoes