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DBS-Week7-OnlineMarketingTools

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DBS Week 7 - Online Marketing Tools

DBS Week 7 - Online Marketing Tools

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    DBS-Week7-OnlineMarketingTools DBS-Week7-OnlineMarketingTools Presentation Transcript

    • Online Content Production Tools and Resources
    • Facebook
    • Facebook Tools and Resources• http://www.facebook.com/pages/ - browse and create facebook pages• http://www.facebook.com/advertising/?pages - the official facebook reference/link to create an advertisement• http://www.facebook.com/help - Help for Facebook• http://developers.facebook.com/plugins - Social Plugins for facebook• http://www.insidefacebook.com/ - blog dedicated to facebook• http://www.allfacebook.com/ - resource dedicated to facebook development• http://www.involver.com/ - Facebook Third Party Pages Applications• http://wildfireapp.com/ - Facebook Third Party Pages Applications• http://fanappz.com/- Facebook Third Party Pages Applications
    • Website, Competitor and Keyword Tools
    • Website Health Check Tool – http://www.seositecheckup.com/ - SEO health checks for your site – http://websitegrader.com - Site grader tool from HubspotCompetitor Analysis – http://www.spyfu.com/ – www.hitwise.com – www.quantcast.com – www.trellian.com – www.seodigger.com – http://www.spydermate.comKeyword Analysis Tools – https://adwords.google.com/select/KeywordToolExternal - googles keyword generator tool – http://www.google.com/sktool/# - search based keyword tool from google – http://www.google.com/insights/search/# - shows trends in google searches – http://www.wordstream.com/ - Wordstream – http://www.semrush.com/ - SEM Rush – http://www.wordtracker.com/ - Very popular wordtracker tool – http://advertising.yahoo.com/smallbusiness/ysm - Yahoo inventory – www.keywordtracker.com - keyword analysis
    • • Keyword Tools (Cont) – http://www.webconfs.com/keyword-density-checker.php - keyword density – www.wordze.com - keyword research tool – http://www.keyworddiscovery.com/ - trellians keyword tools – http://tools.seobook.com/spelling/keywords-typos.cgi - generate typo for your campaign• Back Link Analyser and Link Building Tools – www.opensiteexplorer.org- part of the seo—moz suite of tools. Looks at incoming links to a site and rates the authority of these from a page and site perspective. – http://siteexplorer.search.yahoo.com/- backlink and site analyzer for Yahoo – http://www.backlinkwatch.com/index.php - analyses back links for your site – http://www.iwebtool.com/backlink_checker - analyses back links for your site – http://www.online-utility.org/webmaster/backlink_domain_analyzer.jsp – http://www.popuri.us/ - backlink analyzer tool – http://www.seomoz.org/linkscape - link building and relationship building – http://www.optilinksoftware.com/ - back link analyser – http://www.linkdiagnosis.com/ – http://www.buzzstream.com/ - paid link building and analysis
    • • SEO Tool Suites – http://www.advancedwebranking.com/ – http://www.iwebtool.com/tools/ - provides a full suite of SEO tools – http://www.seocompany.ca/tool/seo-tools.html - Tools plus an index of 136 tools to use – http://www.seochat.com/seo-tools/keyword-suggestions-google/ - tool from SEOchat – http://www.seomoz.com- Excellent suite of seo tools and informative blog – www.interleado.com - seo tool and informative blog – www.seobook.com - SEO book create SEO tools – http://www.seoquake.com/ - firefoxplugin – http://www.prchecker.info/ - Page rank checker• SEO Marketing Blogs and Resources – www.searchengineland.com - well known seoblog run by Danny Sullivan – webpronews.com – blog.hubspot.com – inbound marketing and seo tool – seomoz.org/blog – toprankblog.com – seoblog – http://ericmiraglia.com/blog - seo and link analysis blog and tool
    • Twitter Tools
    • • Search and Follow Tools – www.search.twitter.com - twitter search – http://tweepml.org/follow/ - enables you to follow lists and people easily – http://twiangulate.com/search/ - excellent for finding new people to search – based on triangulation between various separate users – http://tweepsearch.com/ - search friends and followers – http://backtweets.com - finds tweets that link to your site (as well as url shortened ones) – http://www.twitscoop.com/ - whats topical on twitter• Desktop and Mobile Apps – www.tweetdeck.com – http://www.seesmic.com - popular twitter client available for most desktop and mobile platforms – http://www.tweetie.com - a popular twitter client for desktop and mobile – http://www.brizzly.com - popular client – monitors keyords, multiple accounts, integrate with facebook – http://oneforty.com/ - site dedicated to sourcing the most popular twitter tools
    • • Monitoring – Analysis Tools – http://twitter.grader.com/ - measures how influential specific twitter users are – http://www.radian6.com - Radian6 – social media monitoring and engagement tooll – http:www.tweetbeep.com – alert system that notifies you of mentions of keywords – http://twitalyzer.com/ - measures influence, impact, engagement,velocity of retweets, allows you to segment users – http://tweetstats.com/ - gives statistics about specific twitter user – can be useful for analysing relevancy and currency and identify general usage patterns – http://www.objectivemarketer.com - social media marketing tools – multi-channel, multiple users and organisations – analytics, scheduling, landing pages• Special Offers – http://twtqpon.com/ - creating specific coupon codes for your twitter community
    • • Twitter Search – http://topsy.com/ - a twitter search engine – sees the interent as a stream of conversations which it attempts to parse into meaningful data – http://www.twitradar.com/open/default/index/lang/eng - analyses phrases and displays them in relation to geographic position – http://www.twazzup.com/ - search twitter and insights – http://tweetmeme.com/ - finds what is topical on twitter• Distribution – http://www.twitterfeed.com - allows you to publish RSS feeds to twitter – http://tagal.us/ - a data dictionary of all hashtags 0 users can vote on which ones best represent the topic they refer to• Multi-Media – http://Screenr.com - allows you to capture screencasts and publish and distribute – http://twic.li/ - integrates mulit-media files (audio, video, photos etc..) with your twitter – http://www.twitpic.com – integrates photo files twitter• Managing Conversations and threads – http://tweetchat.com - allows you to focus on specific topics of conversation via hashtags
    • Web 2.0 and Online Content Production Applications
    • • Screencasts – SnagIt - http://www.techsmith.com/screen-capture.asp – Screenr – http://www.screenr.com – Jing - http://www.jingproject.com/ – Camstudio - http://camstudio.org/ – Camtasia - http://www.techsmith.com/camtasia.asp – SnapZ pro - http://www.ambrosiasw.com/utilities/snapzprox/• Online Video Tools – YouTube.com – http://www.youtube.com – Vimeo.com - http://www.vimeo.com – Tubemogul.com (distribution and analysis) – http://www.tubemogul.com – Ustream.tv (allows real time screening and integrated social commentary) – http://ustream.tv - – Zamzar (free online conversion tool)– http://www.zamzar.com – Animoto.com (online slideshow tool – (video, audio, and images) – http://www.animoto.com – Qik (streaming from your phone) – http://www.qik.com – Viddler.com – Viewing and sharing video – http://www.viddler.com – Motionbox.com (Free video sharing and editing) – http://www.motionbox.com – Blip.tv (online video sharing and uploading tool) – http://www.blip.tv•
    • Google Tools
    • Google Tools• http://adwords.google.com - googleadwords homepage• https://adwords.google.com/select/Tools- Overview of Google Adword Tools• adwords.google.com/select/AdTargetingPreviewTool– Google Ad Targetting Tool• adwords.google.com/select/KeywordToolExternal – Offline tool that helps you develop and manage your Keyword programme – available for MAC, Windows• https://adwords.google.com/select/TrafficEstimatorSandbox- estimate adwords traffic• www.google.com/insights/search/# - Tool which enables search term research over time and across geographical regions• http://www.google.com/sktool/ - gives ideas for keywords based on site• https://ads.youtube.com/keyword_tool - Youtube keyword tool (promoted videos)• http://www.googleguide.com/advanced_operators.htmlFor a comprehensive overview of google search visitihttp://www.googleguide.com/• www.google.com/trends - Too to see whats most popular in google search• http://www.google.com/support/googleanalytics/bin/answer.py?answer=55578&hl=en - googleurl builder used to generate urls
    • Google Tools Cont.• http://www.google.com/local/add/analyticsSplashPage?gl=US&hl=en-US - register your business with google local• www.google.com/webmasters/ - Site which provides resources and analytics pertaining to website configuration, crawlability, errors, etc..• https://www.google.com/webmasters/tools/home?hl=en - webmaster central – lots of information how to use webmaster and associated information with your site• http://www.youtube.com/googlewebmasterhelp - google webmaster channel• http://www.google.com/sitesearch/- Local Site Search• http://www.google.com/support/customsearch/bin/topic.py?topic=11503 - support information for Google Site Search• http://www.google.com/local/add/businessCenter - google local business centre• https://www.google.com/accounts/ServiceLoginAuth?service=websiteoptimizer - GoolgeWebiste Optimizer Tool – service that manages split testing and multi-variate testing• www.google.com/support/forum/p/websiteoptimizer?hl=en - Support forum for google website optimizer (split testing and multi-variate testing)
    • • http://www.youtube.com/websiteoptimizer - YouTube Channel for Google Website Optimizer (GWO)• http://www.conversion-rate-experts.com/articles/101-google-website-optimizer-tips/ - Optimisation Tips from Google• www.google.com/support/conversionuniversity/ - lots of tips from google how to increase your conversion rates• http://www.youtube.com/user/Google - Offiical Google Channel on YouTube• http://www.google.com/howgoogleworks/ - simple overview of Google and how its search works (by Matt Cutts)• http://www.google.com/analytics/index.html - Goole Analytics home page• http://analytics.blogspot.com/ - Google analytics blog• http://www.google.com/analytics/product.html - product overview• http://analytics.blogspot.com/2008/11/deeper-look-at-advanced-segmentation.html - creating segments• http://adwords.blogspot.com - official adwordsblog• http://adwords.google.com/support/aw/?hl=en - googleadword help and support• http://www.google.com/analytics/features.html - google analytics feature set•
    • • https://www.google.com/support/googleanalytics/bin/answer.py?answer=99174 - Description of Dimensions and Metrics• http://www.youtube.com/watch?v=i2PxyTmaq98&feature=channel - conversion tracking• http://www.youtube.com/watch?v=RIL46ljjKJU&feature=related - integrating GoogleAnalytics and GoogleAdwords