General Points to Consider when engaging with Social Media
Critique Case Studies (Aesthetic and Content)
Using Facebook Applications
Questions and Answers
How do You interact with Social Media
Be Social – Interact with People & Solicit Feedback and Responses
Be Entertaining, Informative or Offer Something of VALUE to Followers
Integrate and promote across multiple digital channels
Elements of a social media campaign
Essentials of a successful campaign
Know your target audience
Plan goals and aims of campaign
Think about the tone, voice and personality to adopt
Choose your platforms carefully
Think about the type of content to use on each platform
Take risks – not everything will work
Connect to other channels
Technical Specs of Pages
Technical Spec for Pages
Reasons you Liked
Facebook and The Big Brands
Engaging with Fans
Getting People To Respond
Wright Venue – Like Us
Wright Venue - Wall
Wright Venue - YouTube
Cully and Sully
Cully and Sully
Click Like to Vote
Selling Goods on Facebook
Selling on Facebook Facebook eCommerce Apps
Payvment Facebook App
Non-Profits Leveraging Facebook (Some before and afters)
Irish Wildlife Trust - Before
Irish Wildlife Trust - Now
Breast Cancer Ireland - Before
Breas Cancer Ireland - Now
Barnardos - Before
Barnardos - Now
Trocaire – Before
Trocaire - Now
Irish Political Parties
What you are not allowed to do
Running competitions directly on a Facebook Page.
You are required to use a competition application must not run a competition directly on your Wall.
Having users automatically enter by ‘Liking’ a Page.
You may have them first ‘Like’ your Page but this must lead on to entering a properly set up competition.
Conditioning entry in the promotion upon a user providing content on Facebook, such as posting on a Wall of a Page, uploading a photo, posting a status update (such as asking Friends to ‘Like’ the Page).
Any interaction a user takes must be using the competition application and not directly on your Page.
Notifying winners on their Facebook Wall. Most people do not realise that Facebook requires that you notify the winner by email or other means, but not using Facebook in any way to do so.
You cannot: Condition entry in the promotion upon a user providing content on Facebook, such as posting on a Wall of a Page, uploading a photo, or posting a status update.
You can: Use a third party application to condition entry to the promotion upon a user providing content to the application. For example, you may administer a photo contest whereby a user uploads a photo to a third-party application to enter the contest.
You cannot: Administer a promotion that users automatically enter by liking your Page, checking in to your Place or connecting to your Platform integration.
You can : Require entrants to like your Page, check in to your Place or connect to your Platform integration before they provide their full entry information, such as name and contact information.
You cannot : Notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages.
You can: Collect an email or address through the third-party application for the promotion in order to contact the winner by email or standard mail.
You cannot: Instruct people (in the rules or elsewhere) to sign up for a Facebook account before they enter the promotion.