DBS-SEO-Presentation

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DBS SEO Presentation March 16th 2011

DBS SEO Presentation March 16th 2011

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Transcript

  • 1. Search Engine Optimisation
  • 2. Keyword and BacklinkAnalyser Tools
  • 3. Keyword Research
  • 4. Traffic Estimator
  • 5. Google Insights
  • 6. Open Site Explorer
  • 7. Yahoo Site Explorer
  • 8. Which SERPs get most clicks
  • 9. Google Eye Tracking Testing
  • 10. Walk through of Organic Search Examples
  • 11. Womes Cashmere Cardigan
  • 12. Cashmere Cardigan
  • 13. Title & Desc Tags
  • 14. Kids tshirts
  • 15. Hairybaby
  • 16. Title & Desc Tags
  • 17. Portable External Hard Drive
  • 18. Portable External Hard Drives
  • 19. Title & Desc Tags
  • 20. Holidays Thailand 2011
  • 21. Sunway - Thailand
  • 22.
  • 23. Trips to Eygpt
  • 24. Sunway.ie - Egypt
  • 25. Title & Desc Tags
  • 26. Holidays Australia
  • 27. AustralianHolidays.ie
  • 28. Title & Desc Tags
  • 29. New Baby Flowers
  • 30. Newbaby Flowers
  • 31. Title & Desc Tags
  • 32. Local SearchRegister with Google Places
  • 33. Hotels in Dublin
  • 34. Places Page
  • 35. Travel Agents Dublin
  • 36. Skytours – Google Places
  • 37. Beautician Dublin
  • 38. Nuessence Place Page
  • 39. SEO Best Practices
  • 40. Best Practices Explanations
    Are the keywords that you are targeting not only relevant but also popular with searchers?
    Do your page titles lead with your targeted keywords?
    Is your body copy of sufficient length and keyword-rich?
    Does the anchor text pointing to various pages within your site include good keywords?
    Do you employ text links from your home page to your most important secondary pages?
    Does your Web site have an XML Sitemap, as well as an HTML site map with text links?
    Are the URLs of your dynamic (database-driven) pages short, simple and static-looking?
  • 41. Best Practices
    Does your site have an optimized internal linking structure?
    Do your pages have keyword-rich meta descriptions with a compelling call to action?
    Does your site have a custom error page that returns the correct “status code”?
    Do your filenames and directory names include targeted keywords?
    Are you actively building links to your site?
  • 42. Search Engine Land - Worst Practices
  • 43. Worst Practices
    Does your primary navigation require Flash, Java or Javascript to function?
    Is your web site done entirely in Flash or overly graphical with very little textural content?
    Is your home page a “splash page” or otherwise content-less?
    Do the URLs of your pages include “cgi-bin” or numerous ampersands?
    Do the URLs of your pages include session IDs or user IDs?
    Do you unnecessarily spread your site across multiple domains?
    Are your title tags the same on all pages?
  • 44. Worst Practices
    Do you have pop-ups on your site?
    Do you use “click here” or any other superfluous copy for your hyperlink text?
    Do you have superfluous text like “Welcome to” at the beginning of your title tags?
    Do you have any hidden or small text meant only for the search engines?
    Do you engage in “keyword stuffing”?
    Do you repeatedly submit your site to the search engines?
    Do you incorporate your competitors’ brand names in your meta tags?
    Do you have duplicate pages with minimal or no changes?
    Are you submitting to (“Free For All”) link pages and farms?
  • 45. SEO Key Factors
    www.seomoz.org/article/search-ranking-factors
  • 46. Top 5 Ranking Factors
    Keyword Focused Anchor Text from External Links
    73% very high importance
    External Link Popularity (quantity/quality of links)
    71% very high importance
    Diversity of Link Sources (links from many unique root domains)
    67% very high importance
    Keyword Use Anywhere in the Title Tag
    66% very high importance
    Trustworthiness of the Domain Based on Link Distance from Trusted Domains
    66% very high importance
  • 47. Next 5 Important Factors
    Keyword Use in Internal Link Anchor Text on the Page
    47% moderate importance
    Keyword Use in External Link Anchor Text on the Page
    46% moderate importance
    Keyword Use as the First Word(s) in the H1 Tag
    45% moderate importance
    Keyword Use in the First 50-100 Words on the Page
    45% moderate importance
    Keyword Use in the Subdomain Name
    42% low importance
    Keyword Use in the Page Name URL
    38% low importance
  • 48. On Page : Keyword Specific Factors
  • 49. On Page Considerations
    Keyword Use Anywhere in the Title Tag
    66% very high importance
    Keyword Use as the First Word(s) of the Title Tag
    63% high importance
    Keyword Use in the Root Domain Name (e.g. keyword.com)
    60% high importance
    Keyword Use Anywhere in the H1 Headline Tag
    49% moderate importance
    Keyword Use in Internal Link Anchor Text on the Page
    47% moderate importance
    Keyword Use in External Link Anchor Text on the Page
    46% moderate importance
    Keyword Use as the First Word(s) in the H1 Tag
    45% moderate importance
    Keyword Use in the First 50-100 Words in HTML on the Page
    45% moderate importance
  • 50. On Page Considerations
    Keyword Use in the Subdomain Name (e.g. keyword.seomoz.org)
    42% low importance
    Keyword Use in the Page Name URL (e.g. seomoz.org/folder/keyword.html)
    38% low importance
    Keyword Use in the Page Folder URL (e.g. seomoz.org/keyword/page.html)
    37% low importance
    Keyword Use in other Headline Tags (<h2> – <h6>)
    35% low importance
    Keyword Use in Image Alt Text
    33% minimal importance
  • 51. On Page Considerations
    Keyword Use / Number of Repetitions in the HTML Text on the Page
    33% minimal importance
    Keyword Use in Image Names Included on the Page (e.g. keyword.jpg)
    33% minimal importance
    Keyword Use in <b> or <strong> Tags
    26% minimal importance
    Keyword Density Formula (# of Keyword Uses ÷ Total # of Terms on the Page)
    25% minimal importance
  • 52. On-Page (Non-keyword factors)
  • 53. On Page: Non-Keyword
    Existence of Substantive, Unique Content on the Page
    65% very high importance
    Recency (freshness) of Page Creation
    50% moderate importance
    Use of Links on the Page that Point to Other URLs on this Domain
    41% low importance
    Historical Content Changes (how often the page content has been updated)
    39% low importance
    Use of External-Pointing Links on the Page
    37% low importance
  • 54. On Page: Non-Keyword
    Query Parameters in the URL vs. Static URL Format
    33% minimal importance
    Ratio of Code to Text in HTML
    25% minimal importance
    Existence of a Meta Description Tag
    22% very minimal importance
    HTML Validation to W3C Standards
    16% very minimal importance
    Use of Flash Elements (or other plug-in content)
    13% very minimal importance
    Use of Advertising on the Page
    11% very minimal importance
  • 55. Page-Specific Link Popularity Ranking Factors
  • 56. Links
    Keyword-Focused Anchor Text from External Links
    73% very high importance
    External Link Popularity (quantity/quality of external links)
    71% very high importance
    Diversity of Link Sources (links from many unique root domains)
    67% very high importance
    Page-Specific TrustRank (whether the individual page has earned links from trusted sources)
    65% very high importance
    Iterative Algorithm-Based, Global Link Popularity (PageRank)
    63% high importance
  • 57. Links
    Topic-Specificity/Focus of External Link Sources (whether external links to this page come from topically relevant pages/sites)
    58% high importance
    Keyword-Focused Anchor Text from Internal Links
    55% high importance
  • 58. Site Wide : Non-Link Based
  • 59. Site Wide: Non-Link
    Site Architecture of the Domain (whether intelligent, useful hierarchies are employed)
    52% moderate importance
    Use of External Links to Reputable, Trustworthy Sites/Pages
    37% low importance
    Length of Domain Registration
    37% low importance
    Domain Registration History (how long it’s been registered to the same party, number of times renewed)
    Server/Hosting Uptime
    32% minimal importance
  • 60. Site Wide: Non-Link
    Length of Domain Registration
    37% low importance
    Domain Registration History (how long it’s been registered to the same party, number of times renewed, etc.)
    36% low importance
    Server/Hosting Uptime
    32% minimal importance
    Hosting Information (what other domains are hosted on the server/c-block of IP addresses)
    31% minimal importance
  • 61. Social Media
  • 62. Social Media Related
    Delicious Data About the Domain or Page
    21% very minimal importance
    StumbleUpon Data About the Domain or Page
    19% very minimal importance
    Twitter Data About the Domain or Page
    17% very minimal importance
    LinkedIn Data About the Domain or Page
    15% very minimal importance
    Facebook Data About the Domain or Page
    12% very minimal importance
    MySpace Data About the Domain or Page
    11% very minimal importance