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8. DBS_OnlineMarketingToolsandResources

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    8. DBS_OnlineMarketingToolsandResources 8. DBS_OnlineMarketingToolsandResources Presentation Transcript

    • Online Content Production Tools and Resources
    • Facebook
    • Facebook Tools and Resources
      http://www.facebook.com/pages/ - browse and create facebook pages
      http://www.facebook.com/advertising/?pages - the official facebook reference/link to create an advertisement
      http://www.techipedia.com/2009/create-facebook-page/ - article that goes through creating a customized landing page on facebook
      http://developers.facebook.com/plugins- Social Plugins for facebook 
      http://www.facebook.com/apps/application.php?id=4949752878 - the official static fbml page application required to create a static fbml landing page
      http://mashable.com/2010/02/22/build-facebook-landing-page/ - a how to create a static fbml page
      http://returnonsubscriber.com/2009/06/18/facebook-page-newsletter-opt-in-box-tutorial/ - how to add in an email newsletter page 
      http://www.mailchimp.com/blog/subscribe-form-facebook/ - for mailchimp users – how to add in an optin email newsletter tab
      http://apps.facebook.com/slideshare/ - slideshare app for facebook
      http://apps.facebook.com/videobox/ - YouTube Integration with facebook
      http://apps.facebook.com/myflickr - Flickr Integration with Facebook
       
    • Facebook Tools and Resources
      http://www.facebook.com/ShopTabApp?v=wall - shopTabPage –add in products on facebook and sell (through paypal)
      http://wildfireapp.com/?variation=1 - create facebook promotions and customized landing pages
      http://www.allfacebook.com/ - resource dedicated to facebook development and case studies
      http://wiki.developers.facebook.com - resource for developers creating applications using the fbml language
      http://developers.facebook.com/toolbar/ - firefox toolbar for facebook
      http://www.facebook.com/apps/application.php?id=3118555174 - advance wall application
      http://antaki.ca/bloom/ - facebook photo uploader
      http://www.scrapboy.com/en/downloads/ - desktop application for facebook
      http://www.amazon.com/FBML-Essentials-Facebook-Language-Fundamentals/dp/0596519184?&tag=pixelopera-20 - amazon reference to a book that goes through the workings of fbml
    • Google Tools
    • Google Tools
      http://adwords.google.com - googleadwordshomepage
      https://adwords.google.com/select/Tools- Overview of Google Adword Tools
      adwords.google.com/select/AdTargetingPreviewTool– Google Ad Targetting Tool
      adwords.google.com/select/KeywordToolExternal – Offline tool that helps you develop and manage your Keyword programme – available for MAC, Windows
      https://adwords.google.com/select/TrafficEstimatorSandbox- estimate adwords traffic
      www.google.com/insights/search/# - Tool which enables search term research over time and across geographical regions
      http://www.google.com/sktool/ - gives ideas for keywords based on site
      https://ads.youtube.com/keyword_tool - Youtube keyword tool (promoted videos)
      http://www.googleguide.com/advanced_operators.htmlFor a comprehensive overview of google search visitihttp://www.googleguide.com/
      www.google.com/trends - Too to see whats most popular in googlesearch
      http://www.google.com/support/googleanalytics/bin/answer.py?answer=55578&hl=en - googleurl builder used to generate urls
    • http://www.google.com/local/add/analyticsSplashPage?gl=US&hl=en-US - register your business with google local
      www.google.com/webmasters/ - Site which provides resources and analytics pertaining to website configuration, crawlability, errors, etc..
      https://www.google.com/webmasters/tools/home?hl=en - webmaster central – lots of information how to use webmaster and associated information with your site
      http://www.youtube.com/googlewebmasterhelp - google webmaster channel
      http://www.google.com/sitesearch/- Local Site Search
      http://www.google.com/support/customsearch/bin/topic.py?topic=11503 - support information for Google Site Search
      http://www.google.com/local/add/businessCenter - google local business centre
      https://www.google.com/accounts/ServiceLoginAuth?service=websiteoptimizer - GoolgeWebiste Optimizer Tool – service that manages split testing and multi-variatetesting
      www.google.com/support/forum/p/websiteoptimizer?hl=en - Support forum for google website optimizer (split testing and multi-variate testing)
    • http://www.youtube.com/websiteoptimizer - YouTube Channel for Google Website Optimizer (GWO)
      http://www.conversion-rate-experts.com/articles/101-google-website-optimizer-tips/ - Optimisation Tips from Google
      www.google.com/support/conversionuniversity/ - lots of tips from google how to increase your conversion rates
      http://www.youtube.com/user/Google - Offiical Google Channel on YouTube
      http://www.google.com/howgoogleworks/ - simple overview of Google and how its search works (by Matt Cutts)
      http://www.google.com/analytics/index.html - Goole Analytics home page
      http://analytics.blogspot.com/ - Google analytics blog
      http://www.google.com/analytics/product.html - product overview
      http://analytics.blogspot.com/2008/11/deeper-look-at-advanced-segmentation.html - creating segments
      http://adwords.blogspot.com - official adwordsblog
      http://adwords.google.com/support/aw/?hl=en - googleadword help and support
      http://www.google.com/analytics/features.html - google analytics feature set
       
    • https://www.google.com/support/googleanalytics/bin/answer.py?answer=99174 - Description of Dimensions and Metrics
      http://www.youtube.com/watch?v=i2PxyTmaq98&feature=channel - conversion tracking
      http://www.youtube.com/watch?v=RIL46ljjKJU&feature=related - integrating GoogleAnalytics and GoogleAdwords
    • Website, Competitor and Keyword Tools
    • Website Health Check Tool
      http://www.seositecheckup.com/ - SEO health checks for your site
      http://websitegrader.com - Site grader tool from Hubspot
      Competitor Analysis
      http://www.spyfu.com/
      www.hitwise.com
      www.quantcast.com
      www.trellian.com
      www.seodigger.com
      http://www.spydermate.com
      Keyword Analysis Tools
      https://adwords.google.com/select/KeywordToolExternal - googles keyword generator tool
      http://www.google.com/sktool/# - search based keyword tool from google
      http://www.google.com/insights/search/# - shows trends in googlesearches
      http://www.wordstream.com/ - Wordstream
      http://www.semrush.com/ - SEM Rush
      http://www.wordtracker.com/ - Very popular wordtracker tool
      http://www.apogee-web-consulting.com/tools/keyword_tool.php
      http://advertising.yahoo.com/smallbusiness/ysm - Yahoo inventory
      www.keywordtracker.com - keyword analysis
    • Keyword Tools (Cont)
      http://www.webconfs.com/keyword-density-checker.php - keyword density
      www.wordze.com - keyword research tool
      http://www.keyworddiscovery.com/ - trellians keyword tools
      http://tools.seobook.com/spelling/keywords-typos.cgi - generate typo for your campaign
      Back Link Analyser and Link Building Tools
      http://www.backlinkwatch.com/index.php - analyses back links for your site
      http://www.iwebtool.com/backlink_checker - analyses back links for your site
      www.opensiteexplorer.org - part of the seo—moz suite of tools. Looks at incoming links to a site and rates the authority of these from a page and site perspective.
      http://www.online-utility.org/webmaster/backlink_domain_analyzer.jsp
      http://siteexplorer.search.yahoo.com/ - backlink and site analyzer for Yahoo
      http://www.popuri.us/ - backlink analyzer tool
      http://www.seomoz.org/linkscape - link building and relationship building
      http://www.optilinksoftware.com/ - back link analyser
      http://www.linkdiagnosis.com/
      http://www.buzzstream.com/ - paid link building and analysis
    • SEO Tool Suites
      http://www.iwebtool.com/tools/ - provides a full suite of SEO tools
      http://www.seocompany.ca/tool/seo-tools.html - Tools plus an index of 136 tools to use
      http://www.seochat.com/seo-tools/keyword-suggestions-google/ - tool from SEOchat
      http://www.seomoz.com- Excellent suite of seo tools and informative blog
      www.interleado.com - seo tool and informative blog
      www.seobook.com - SEO book create SEO tools
      http://www.seoquake.com/ - firefoxplugin
      http://www.prchecker.info/ - Page rank checker
      SEO Marketing Blogs and Resources
      www.searchengineland.com - well known seoblog run by Danny Sullivan
      webpronews.com
      blog.hubspot.com – inbound marketing and seo tool
      seomoz.org/blog
      toprankblog.com – seoblog
      http://ericmiraglia.com/blog - seo and link analysis blog and tool
    • Twitter Tools
    • Search and Follow Tools
      www.summize.com - twitter search
      www.search.twitter.com - twitter search
      http://tweepml.org/follow/ - enables you to follow lists and people easily
      http://twiangulate.com/search/ - excellent for finding new people to search – based on triangulation between various separate users
      http://tweepsearch.com/ - search friends and followers
      http://backtweets.com - finds tweets that link to your site (as well as url shortened ones)
      http://www.twitscoop.com/ - whats topical on twitter
      Desktop and Mobile Apps
      http://www.seesmic.com - popular twitter client available for most desktop and mobile platforms
      http://www.tweetie.com - a popular twitter client for desktop and mobile
      http://www.brizzly.com - popular client – monitors keyords, multiple accounts, integrate with facebook
      http://oneforty.com/ - site dedicated to sourcing the most popular twitter tools
    • Monitoring – Analysis Tools
      http://twitter.grader.com/ - measures how influential specific twitter users are
      http://www.radian6.com - Radian6 – social media monitoring and engagement tooll
      http:www.tweetbeep.com – alert system that notifies you of mentions of keywords
      http://twitalyzer.com/ - measures influence, impact, engagement,velocity of retweets, allows you to segment users
      http://tweetstats.com/ - gives statistics about specific twitter user – can be useful for analysing relevancy and currency and identify general usage patterns
      http://www.objectivemarketer.com - social media marketing tools – multi-channel, multiple users and organisations – analytics, scheduling, landing pages
      Special Offers
      http://twtqpon.com/ - creating specific coupon codes for your twitter community
    • Twitter Search
      http://topsy.com/ - a twitter search engine – sees the interent as a stream of conversations which it attempts to parse into meaningful data
      http://www.twitradar.com/open/default/index/lang/eng - analyses phrases and displays them in relation to geographic position
      http://www.twazzup.com/ - search twitter and insights
      http://tweetmeme.com/ - finds what is topical on twitter
      Distribution
      http://www.twitterfeed.com - allows you to publish RSS feeds to twitter
      http://tagal.us/ - a data dictionary of all hashtags 0 users can vote on which ones best represent the topic they refer to 
      Multi-Media
      http://Screenr.com - allows you to capture screencasts and publish and distribute
      http://twic.li/ - integrates mulit-media files (audio, video, photos etc..) with your twitter
      http://www.twitpic.com– integrates photo files twitter
      Managing Conversations and threads
      http://tweetchat.com - allows you to focus on specific topics of conversation via hashtags
    • Web 2.0 and Online Content Production Applications
    • Screencasts
      SnagIt - http://www.techsmith.com/screen-capture.asp
      Screenr – http://www.screenr.com
      Jing - http://www.jingproject.com/
      Camstudio - http://camstudio.org/
      Camtasia - http://www.techsmith.com/camtasia.asp
      SnapZ pro - http://www.ambrosiasw.com/utilities/snapzprox/
      Online Video Tools
      YouTube.com – http://www.youtube.com
      Vimeo.com - http://www.vimeo.com
      Tubemogul.com (distribution and analysis) – http://www.tubemogul.com
      Ustream.tv (allows real time screening and integrated social commentary) – http://ustream.tv -
      Zamzar (free online conversion tool)– http://www.zamzar.com
      Animoto.com (online slideshow tool – (video, audio, and images) – http://www.animoto.com
      Qik (streaming from your phone) – http://www.qik.com
      Viddler.com – Viewing and sharing video – http://www.viddler.com
      Motionbox.com (Free video sharing and editing) – http://www.motionbox.com
      Blip.tv (online video sharing and uploading tool) – http://www.blip.tv
       
    • Firefox Tools
    • Twitter Bar – post to twitter from your status bar - https://addons.mozilla.org/en-US/firefox/addon/4664
      Facebook Toolbar - https://addons.mozilla.org/en-US/firefox/addon/3794
      Shareaholic – enables sharing of links, messages and content with a single click - https://addons.mozilla.org/en-US/firefox/addon/5457
      EasyYouTube Video Downloader – Download YouTube videos easily https://addons.mozilla.org/en-US/firefox/addon/10137/developers/roadblock?contribsrc=homepage
      Video Download helper (excellent tool to help downloading any video content and format)- http://www.downloadhelper.net/install.php
      Download them All – an advanced download tool with more options when downloading files thanb the default - http://www.downthemall.net/
      Delicious – in the cloud bookmark tool- https://addons.mozilla.org/en-US/firefox/addon/3615
      Evernote (web clipper tool – excellent for screengrabs etc.) - https://addons.mozilla.org/en-US/firefox/addon/8381
      Aviary Screen Capture (enables creencapture and editing)- https://addons.mozilla.org/en-US/firefox/addon/11587
    • SEO and Web Development Plugins
      SEoBookFirefoxPlugin(well known SEO consultant Aaron Wall from SEOBook.complugin for firefox) – http://tools.seobook.com/firefox/seo-for-firefox.html
      SEOQuake– Gives indepth link and site analysis of any website https://addons.mozilla.org/en-US/firefox/addon/3036
      Greasemonkey – enables customisation of any website within firefox – needs to be used in conjunction with scripts from userscripts.org (http://userscripts.org/) - https://addons.mozilla.org/en-US/firefox/addon/748
      Firebug – Fantastic tool for web designers and developers - https://addons.mozilla.org/en-US/firefox/addon/1843
      Fireftp – An integrated firefox ftp client - http://fireftp.mozdev.org/