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8. DBS_OnlineMarketingToolsandResources

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8. DBS_OnlineMarketingToolsandResources 8. DBS_OnlineMarketingToolsandResources Presentation Transcript

  • Online Content Production Tools and Resources
  • Facebook
  • Facebook Tools and Resources
    http://www.facebook.com/pages/ - browse and create facebook pages
    http://www.facebook.com/advertising/?pages - the official facebook reference/link to create an advertisement
    http://www.techipedia.com/2009/create-facebook-page/ - article that goes through creating a customized landing page on facebook
    http://developers.facebook.com/plugins- Social Plugins for facebook 
    http://www.facebook.com/apps/application.php?id=4949752878 - the official static fbml page application required to create a static fbml landing page
    http://mashable.com/2010/02/22/build-facebook-landing-page/ - a how to create a static fbml page
    http://returnonsubscriber.com/2009/06/18/facebook-page-newsletter-opt-in-box-tutorial/ - how to add in an email newsletter page 
    http://www.mailchimp.com/blog/subscribe-form-facebook/ - for mailchimp users – how to add in an optin email newsletter tab
    http://apps.facebook.com/slideshare/ - slideshare app for facebook
    http://apps.facebook.com/videobox/ - YouTube Integration with facebook
    http://apps.facebook.com/myflickr - Flickr Integration with Facebook
     
    View slide
  • Facebook Tools and Resources
    http://www.facebook.com/ShopTabApp?v=wall - shopTabPage –add in products on facebook and sell (through paypal)
    http://wildfireapp.com/?variation=1 - create facebook promotions and customized landing pages
    http://www.allfacebook.com/ - resource dedicated to facebook development and case studies
    http://wiki.developers.facebook.com - resource for developers creating applications using the fbml language
    http://developers.facebook.com/toolbar/ - firefox toolbar for facebook
    http://www.facebook.com/apps/application.php?id=3118555174 - advance wall application
    http://antaki.ca/bloom/ - facebook photo uploader
    http://www.scrapboy.com/en/downloads/ - desktop application for facebook
    http://www.amazon.com/FBML-Essentials-Facebook-Language-Fundamentals/dp/0596519184?&tag=pixelopera-20 - amazon reference to a book that goes through the workings of fbml
    View slide
  • Google Tools
  • Google Tools
    http://adwords.google.com - googleadwordshomepage
    https://adwords.google.com/select/Tools- Overview of Google Adword Tools
    adwords.google.com/select/AdTargetingPreviewTool– Google Ad Targetting Tool
    adwords.google.com/select/KeywordToolExternal – Offline tool that helps you develop and manage your Keyword programme – available for MAC, Windows
    https://adwords.google.com/select/TrafficEstimatorSandbox- estimate adwords traffic
    www.google.com/insights/search/# - Tool which enables search term research over time and across geographical regions
    http://www.google.com/sktool/ - gives ideas for keywords based on site
    https://ads.youtube.com/keyword_tool - Youtube keyword tool (promoted videos)
    http://www.googleguide.com/advanced_operators.htmlFor a comprehensive overview of google search visitihttp://www.googleguide.com/
    www.google.com/trends - Too to see whats most popular in googlesearch
    http://www.google.com/support/googleanalytics/bin/answer.py?answer=55578&hl=en - googleurl builder used to generate urls
  • http://www.google.com/local/add/analyticsSplashPage?gl=US&hl=en-US - register your business with google local
    www.google.com/webmasters/ - Site which provides resources and analytics pertaining to website configuration, crawlability, errors, etc..
    https://www.google.com/webmasters/tools/home?hl=en - webmaster central – lots of information how to use webmaster and associated information with your site
    http://www.youtube.com/googlewebmasterhelp - google webmaster channel
    http://www.google.com/sitesearch/- Local Site Search
    http://www.google.com/support/customsearch/bin/topic.py?topic=11503 - support information for Google Site Search
    http://www.google.com/local/add/businessCenter - google local business centre
    https://www.google.com/accounts/ServiceLoginAuth?service=websiteoptimizer - GoolgeWebiste Optimizer Tool – service that manages split testing and multi-variatetesting
    www.google.com/support/forum/p/websiteoptimizer?hl=en - Support forum for google website optimizer (split testing and multi-variate testing)
  • http://www.youtube.com/websiteoptimizer - YouTube Channel for Google Website Optimizer (GWO)
    http://www.conversion-rate-experts.com/articles/101-google-website-optimizer-tips/ - Optimisation Tips from Google
    www.google.com/support/conversionuniversity/ - lots of tips from google how to increase your conversion rates
    http://www.youtube.com/user/Google - Offiical Google Channel on YouTube
    http://www.google.com/howgoogleworks/ - simple overview of Google and how its search works (by Matt Cutts)
    http://www.google.com/analytics/index.html - Goole Analytics home page
    http://analytics.blogspot.com/ - Google analytics blog
    http://www.google.com/analytics/product.html - product overview
    http://analytics.blogspot.com/2008/11/deeper-look-at-advanced-segmentation.html - creating segments
    http://adwords.blogspot.com - official adwordsblog
    http://adwords.google.com/support/aw/?hl=en - googleadword help and support
    http://www.google.com/analytics/features.html - google analytics feature set
     
  • https://www.google.com/support/googleanalytics/bin/answer.py?answer=99174 - Description of Dimensions and Metrics
    http://www.youtube.com/watch?v=i2PxyTmaq98&feature=channel - conversion tracking
    http://www.youtube.com/watch?v=RIL46ljjKJU&feature=related - integrating GoogleAnalytics and GoogleAdwords
  • Website, Competitor and Keyword Tools
  • Website Health Check Tool
    http://www.seositecheckup.com/ - SEO health checks for your site
    http://websitegrader.com - Site grader tool from Hubspot
    Competitor Analysis
    http://www.spyfu.com/
    www.hitwise.com
    www.quantcast.com
    www.trellian.com
    www.seodigger.com
    http://www.spydermate.com
    Keyword Analysis Tools
    https://adwords.google.com/select/KeywordToolExternal - googles keyword generator tool
    http://www.google.com/sktool/# - search based keyword tool from google
    http://www.google.com/insights/search/# - shows trends in googlesearches
    http://www.wordstream.com/ - Wordstream
    http://www.semrush.com/ - SEM Rush
    http://www.wordtracker.com/ - Very popular wordtracker tool
    http://www.apogee-web-consulting.com/tools/keyword_tool.php
    http://advertising.yahoo.com/smallbusiness/ysm - Yahoo inventory
    www.keywordtracker.com - keyword analysis
  • Keyword Tools (Cont)
    http://www.webconfs.com/keyword-density-checker.php - keyword density
    www.wordze.com - keyword research tool
    http://www.keyworddiscovery.com/ - trellians keyword tools
    http://tools.seobook.com/spelling/keywords-typos.cgi - generate typo for your campaign
    Back Link Analyser and Link Building Tools
    http://www.backlinkwatch.com/index.php - analyses back links for your site
    http://www.iwebtool.com/backlink_checker - analyses back links for your site
    www.opensiteexplorer.org - part of the seo—moz suite of tools. Looks at incoming links to a site and rates the authority of these from a page and site perspective.
    http://www.online-utility.org/webmaster/backlink_domain_analyzer.jsp
    http://siteexplorer.search.yahoo.com/ - backlink and site analyzer for Yahoo
    http://www.popuri.us/ - backlink analyzer tool
    http://www.seomoz.org/linkscape - link building and relationship building
    http://www.optilinksoftware.com/ - back link analyser
    http://www.linkdiagnosis.com/
    http://www.buzzstream.com/ - paid link building and analysis
  • SEO Tool Suites
    http://www.iwebtool.com/tools/ - provides a full suite of SEO tools
    http://www.seocompany.ca/tool/seo-tools.html - Tools plus an index of 136 tools to use
    http://www.seochat.com/seo-tools/keyword-suggestions-google/ - tool from SEOchat
    http://www.seomoz.com- Excellent suite of seo tools and informative blog
    www.interleado.com - seo tool and informative blog
    www.seobook.com - SEO book create SEO tools
    http://www.seoquake.com/ - firefoxplugin
    http://www.prchecker.info/ - Page rank checker
    SEO Marketing Blogs and Resources
    www.searchengineland.com - well known seoblog run by Danny Sullivan
    webpronews.com
    blog.hubspot.com – inbound marketing and seo tool
    seomoz.org/blog
    toprankblog.com – seoblog
    http://ericmiraglia.com/blog - seo and link analysis blog and tool
  • Twitter Tools
  • Search and Follow Tools
    www.summize.com - twitter search
    www.search.twitter.com - twitter search
    http://tweepml.org/follow/ - enables you to follow lists and people easily
    http://twiangulate.com/search/ - excellent for finding new people to search – based on triangulation between various separate users
    http://tweepsearch.com/ - search friends and followers
    http://backtweets.com - finds tweets that link to your site (as well as url shortened ones)
    http://www.twitscoop.com/ - whats topical on twitter
    Desktop and Mobile Apps
    http://www.seesmic.com - popular twitter client available for most desktop and mobile platforms
    http://www.tweetie.com - a popular twitter client for desktop and mobile
    http://www.brizzly.com - popular client – monitors keyords, multiple accounts, integrate with facebook
    http://oneforty.com/ - site dedicated to sourcing the most popular twitter tools
  • Monitoring – Analysis Tools
    http://twitter.grader.com/ - measures how influential specific twitter users are
    http://www.radian6.com - Radian6 – social media monitoring and engagement tooll
    http:www.tweetbeep.com – alert system that notifies you of mentions of keywords
    http://twitalyzer.com/ - measures influence, impact, engagement,velocity of retweets, allows you to segment users
    http://tweetstats.com/ - gives statistics about specific twitter user – can be useful for analysing relevancy and currency and identify general usage patterns
    http://www.objectivemarketer.com - social media marketing tools – multi-channel, multiple users and organisations – analytics, scheduling, landing pages
    Special Offers
    http://twtqpon.com/ - creating specific coupon codes for your twitter community
  • Twitter Search
    http://topsy.com/ - a twitter search engine – sees the interent as a stream of conversations which it attempts to parse into meaningful data
    http://www.twitradar.com/open/default/index/lang/eng - analyses phrases and displays them in relation to geographic position
    http://www.twazzup.com/ - search twitter and insights
    http://tweetmeme.com/ - finds what is topical on twitter
    Distribution
    http://www.twitterfeed.com - allows you to publish RSS feeds to twitter
    http://tagal.us/ - a data dictionary of all hashtags 0 users can vote on which ones best represent the topic they refer to 
    Multi-Media
    http://Screenr.com - allows you to capture screencasts and publish and distribute
    http://twic.li/ - integrates mulit-media files (audio, video, photos etc..) with your twitter
    http://www.twitpic.com– integrates photo files twitter
    Managing Conversations and threads
    http://tweetchat.com - allows you to focus on specific topics of conversation via hashtags
  • Web 2.0 and Online Content Production Applications
  • Screencasts
    SnagIt - http://www.techsmith.com/screen-capture.asp
    Screenr – http://www.screenr.com
    Jing - http://www.jingproject.com/
    Camstudio - http://camstudio.org/
    Camtasia - http://www.techsmith.com/camtasia.asp
    SnapZ pro - http://www.ambrosiasw.com/utilities/snapzprox/
    Online Video Tools
    YouTube.com – http://www.youtube.com
    Vimeo.com - http://www.vimeo.com
    Tubemogul.com (distribution and analysis) – http://www.tubemogul.com
    Ustream.tv (allows real time screening and integrated social commentary) – http://ustream.tv -
    Zamzar (free online conversion tool)– http://www.zamzar.com
    Animoto.com (online slideshow tool – (video, audio, and images) – http://www.animoto.com
    Qik (streaming from your phone) – http://www.qik.com
    Viddler.com – Viewing and sharing video – http://www.viddler.com
    Motionbox.com (Free video sharing and editing) – http://www.motionbox.com
    Blip.tv (online video sharing and uploading tool) – http://www.blip.tv
     
  • Firefox Tools
  • Twitter Bar – post to twitter from your status bar - https://addons.mozilla.org/en-US/firefox/addon/4664
    Facebook Toolbar - https://addons.mozilla.org/en-US/firefox/addon/3794
    Shareaholic – enables sharing of links, messages and content with a single click - https://addons.mozilla.org/en-US/firefox/addon/5457
    EasyYouTube Video Downloader – Download YouTube videos easily https://addons.mozilla.org/en-US/firefox/addon/10137/developers/roadblock?contribsrc=homepage
    Video Download helper (excellent tool to help downloading any video content and format)- http://www.downloadhelper.net/install.php
    Download them All – an advanced download tool with more options when downloading files thanb the default - http://www.downthemall.net/
    Delicious – in the cloud bookmark tool- https://addons.mozilla.org/en-US/firefox/addon/3615
    Evernote (web clipper tool – excellent for screengrabs etc.) - https://addons.mozilla.org/en-US/firefox/addon/8381
    Aviary Screen Capture (enables creencapture and editing)- https://addons.mozilla.org/en-US/firefox/addon/11587
  • SEO and Web Development Plugins
    SEoBookFirefoxPlugin(well known SEO consultant Aaron Wall from SEOBook.complugin for firefox) – http://tools.seobook.com/firefox/seo-for-firefox.html
    SEOQuake– Gives indepth link and site analysis of any website https://addons.mozilla.org/en-US/firefox/addon/3036
    Greasemonkey – enables customisation of any website within firefox – needs to be used in conjunction with scripts from userscripts.org (http://userscripts.org/) - https://addons.mozilla.org/en-US/firefox/addon/748
    Firebug – Fantastic tool for web designers and developers - https://addons.mozilla.org/en-US/firefox/addon/1843
    Fireftp – An integrated firefox ftp client - http://fireftp.mozdev.org/