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DBS-B2C-Content-Marketing-Programmes
 

DBS-B2C-Content-Marketing-Programmes

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Case studies of B2C Content Marketing Programmes for Dublin Business School's Diploma in Online Marketing and Sales

Case studies of B2C Content Marketing Programmes for Dublin Business School's Diploma in Online Marketing and Sales

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    DBS-B2C-Content-Marketing-Programmes DBS-B2C-Content-Marketing-Programmes Presentation Transcript

    • B2C Content Marketing Programmes Keith Feighery
    • B2C Content Programmes
      • Provide valuable information, content, entertainment to your prospects and customers
      • Create an ongoing conversation with them where possibe
      • Address wider customer needs – beyond what your product/service does
      • Give them what they want i.e. deals/discounts/extended service, engagement etc..
      • Create awareness of products, services, organisation, people
      • Be transparent in terms of customer service, company information etc..
      • Actively seek network effects and customer validations
    • Business to Consumer Case Studies
    • Content Marketing using Facebook
    • Charities & Not for Profit
    • Irish Political Parties
    • Bars - Facebook
    • Business Pages
    • Multi-Channel Case Studies
    • Dazzledust
    • The Good Mood Food Blog
    • American Red Cross
    • Kogi BBQ
    • BlendTec
    • Earned Media - Gillette
    • Greater Manchester Police
    • Charmin “Go” Campaign
    • Superquinn
    • Pat The Baker
    • Diet Coke and Mentos
    • C-Mon & Kypksi
    • WestCoast Cooler
    • HostelWorld
    • Mayo Clinic
    • Red Bull
    • DC Shoes
    • Zappos
    • Best Buy
    • Kanchi