DBS-B2C-Content-Marketing-Programmes

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Case studies of B2C Content Marketing Programmes for Dublin Business School's Diploma in Online Marketing and Sales

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DBS-B2C-Content-Marketing-Programmes

  1. 1. B2C Content Marketing Programmes Keith Feighery
  2. 2. B2C Content Programmes <ul><li>Provide valuable information, content, entertainment to your prospects and customers </li></ul><ul><li>Create an ongoing conversation with them where possibe </li></ul><ul><li>Address wider customer needs – beyond what your product/service does </li></ul><ul><li>Give them what they want i.e. deals/discounts/extended service, engagement etc.. </li></ul><ul><li>Create awareness of products, services, organisation, people </li></ul><ul><li>Be transparent in terms of customer service, company information etc.. </li></ul><ul><li>Actively seek network effects and customer validations </li></ul>
  3. 3. Business to Consumer Case Studies
  4. 4. Content Marketing using Facebook
  5. 5. Charities & Not for Profit
  6. 6. Irish Political Parties
  7. 7. Bars - Facebook
  8. 8. Business Pages
  9. 9. Multi-Channel Case Studies
  10. 10. Dazzledust
  11. 11. The Good Mood Food Blog
  12. 12. American Red Cross
  13. 13. Kogi BBQ
  14. 14. BlendTec
  15. 15. Earned Media - Gillette
  16. 16. Greater Manchester Police
  17. 17. Charmin “Go” Campaign
  18. 18. Superquinn
  19. 19. Pat The Baker
  20. 20. Diet Coke and Mentos
  21. 21. C-Mon & Kypksi
  22. 22. WestCoast Cooler
  23. 23. HostelWorld
  24. 24. Mayo Clinic
  25. 25. Red Bull
  26. 26. DC Shoes
  27. 27. Zappos
  28. 28. Best Buy
  29. 29. Kanchi

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