3. DBS-B2C-ContentMarketingProgrammes

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Overview of B2C Content Marketing Programmes

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3. DBS-B2C-ContentMarketingProgrammes

  1. 1. B2C Content Marketing Programmes Keith Feighery
  2. 2. B2C Content Programmes <ul><li>Provide valuable information, content, entertainment to your prospects and customers </li></ul><ul><li>Create an ongoing conversation with them where possibe </li></ul><ul><li>Address wider customer needs – beyond what your product/service does </li></ul><ul><li>Give them what they want i.e. deals/discounts/extended service, engagement etc.. </li></ul><ul><li>Create awareness of products, services, organisation, people </li></ul><ul><li>Be transparent in terms of customer service, company information etc.. </li></ul><ul><li>Actively seek network effects and customer validations </li></ul>
  3. 3. Business to Consumer Case Studies
  4. 4. GAP
  5. 5. Dazzledust
  6. 6. The Good Mood Food Blog
  7. 7. Kogi BBQ
  8. 8. Hairybaby
  9. 9. Superquinn
  10. 10. BlendTec
  11. 11. Pat The Baker
  12. 12. Diet Coke and Mentos
  13. 13. WestCoast Cooler
  14. 14. Starbucks
  15. 15. Zappos
  16. 16. Skittles
  17. 17. Best Buy
  18. 18. Mayo Clinic
  19. 19. Dell Case Study
  20. 20. Johnson & Johnson

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