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3. DBS-B2C-ContentMarketingProgrammes

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Overview of B2C Content Marketing Programmes

Overview of B2C Content Marketing Programmes

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  • 1. B2C Content Marketing Programmes Keith Feighery
  • 2. B2C Content Programmes
    • Provide valuable information, content, entertainment to your prospects and customers
    • Create an ongoing conversation with them where possibe
    • Address wider customer needs – beyond what your product/service does
    • Give them what they want i.e. deals/discounts/extended service, engagement etc..
    • Create awareness of products, services, organisation, people
    • Be transparent in terms of customer service, company information etc..
    • Actively seek network effects and customer validations
  • 3. Business to Consumer Case Studies
  • 4. GAP
  • 5. Dazzledust
  • 6. The Good Mood Food Blog
  • 7. Kogi BBQ
  • 8. Hairybaby
  • 9. Superquinn
  • 10. BlendTec
  • 11. Pat The Baker
  • 12. Diet Coke and Mentos
  • 13. WestCoast Cooler
  • 14. Starbucks
  • 15. Zappos
  • 16. Skittles
  • 17. Best Buy
  • 18. Mayo Clinic
  • 19. Dell Case Study
  • 20. Johnson & Johnson