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5. IBAT-SocialMediaPlatforms-Overview

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IBAT - Diploma in Online Marketing, Sales and Digital Strategy - Overview of Social Media Platforms

IBAT - Diploma in Online Marketing, Sales and Digital Strategy - Overview of Social Media Platforms

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5. IBAT-SocialMediaPlatforms-Overview 5. IBAT-SocialMediaPlatforms-Overview Presentation Transcript

  • Social Media Platforms
    Keith Feighery
  • Platforms
  • Key Platforms for Customers
    Social/Professional Networks
    Facebook, LinkedIn, MySpace (Main ones in US and Europe)
    Blogging/Micro-Blogging/Lifestreaming
    Wordpress, Blogger, TypePad, Twitter, Posterous, Tumblr
    Video, Audio & Photo sharing
    YouTube, Vimeo, Blip etc..
    Flickr, Photobucket, TwitPic, YFrog
    Mobile
    Foursquare, Facebook, Twitter, Yelp
    Bookmarks/Sharing
    Delicious, StumbleUpon, Digg, Google Profils
  • Irish Facebook Pages
  • Business Pages
  • Irish Political Parties
  • Charities & Not for Profit
  • The Rise of Facebook
  • Internet users spend 9.9 percent of their time perusing Facebook compared to 9.6 for Google Sites (YouTube, Gmail, Search, Etc..)
    In 2009 Facebook accounted for less than five percent of overall time spent online in the U.S., and today it accounts for 10 percent
  • Online Shoppers Active Social Media
  • Numbers of Brands Followed
  • More Likely To Buy After Liking
  • Reasons you Liked
  • Best Time To Engage on Facebook
  • Breakdown of Conversations
  • Daily Activity
  • Per Hour Breakdown of Activity
  • Highest Vs Lowest Activity
  • Twitter
  • Twitter
    • Excellent B2B and B2C networking tool
    • Great potential for building relationships
    • Directly with customers
    • Good examples Beaut.ie, Blacknight.ie, kogibbq
    • Good listening tool
    • What is being said about you and most importantly are you hearing it?
    • Easy to engage with customers
    • Reach out to them and resolve issues and improve service to them
    • Opportunity to convey a personal dimension rather than marketing speak
    • Has become mainstream over 2009/2010
    • 1400% growth over past 12 months
  • Twitter Clients
  • Big Biz
  • Small Biz
  • Journalists
  • Useful Small Biz Resources
  • Blogging
  • Blogging
    Effective way of building community and improving SEO
    Common Blogging Platforms
    WordPress, Type Pad, Bloggers, Blogspot
    Excellent way of engaging with readers
    Inform followers what is of interest to you
    Can use an informal style
    Show human face of organisation
    Participate in wider conversations
    Leave comments, interact, generate interest, etc..
    Search Engines
    Love regularly updated content
  • Blogs
  • Blogs
  • Blogging Tips
    Connect to your most important keywords.
    Important for Search Engine Optimisation
    Grow the number of influential referral sites.
    Critical to get authoritative inbound links to your site
    Don’t forget the outbound links.
    Be generous with links to other blogs and websites and others will return the favor and build your traffic for you.
    Understand the location of your audience.
    Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople.
    Measure endurance.
    Measure return visitor and length of time spent on site
  • Blogging Tips cont.
    Find and nurture your VIPs.
    Make sure you respond to key people – thos who subsribe and comment
    Use Twitter for blog PR.
    If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly.
    Use URL shorteners to gauge subject interest.
    UseURL shortener like bit.ly within a Tweet, you can track how many people click on the content link you offer in your tweets.
    Build cross-referencing across social media tools.
    No social media tool is an island. All tools should cross-reference each other – don’t necessarily re-publish the same content on each platform
    Embed and measure calls to action. If we can get people to a landing page, we should.
  • Review Sites
  • Yelp
  • Photosites
  • Photosharing Sites
  • Video Sites
    YouTube, Vimeo, Blip.tv
  • Video Sites
    • Very useful marketing tool
    • Old Spice, Tippex, Blendtec etc..
    • User-generated content
    • Run competitions for customers to build content (see Pat The Baker example)
    • Best Job in the World etc..
    • Extending digital footprint and brand-building purposes
    • Create engaging content, tag videos with keywords and distribute on a wide network
    • Post all content and video blogs on your website and distribute on free video sharing sites
  • Video Sites
  • LinkedIn
  • Professional Networking
  • Social Bookmarking, RSS and Sharing
  • Social Bookmarking & RSS
    • Add Bookmark Buttons to sites
    • Sociable, AddThis, Share are widely used
    • Link all social profiles from website
    • Twitter, Facebook, FriendFeed, GetSatisfaction.com, YouTube, MySpace, Bebo, Slideshare.net etc.
    • Ensure that RSS is enabled
    • Feedburner, GoogleReader, MyYahoo, NetVibes
    • Add rating and individual bookmark buttons
    • Digg, Technorati, Reddit, StumbleUpon, Delicious
    • Yahoo Pipes
    • RSS and Lifestream aggregator
  • Bookmarking, Sharing & RSS
  • Mobile Apps
  • Mobile PhotoApps