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5. IBAT-SocialMediaPlatforms-Overview
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5. IBAT-SocialMediaPlatforms-Overview


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IBAT - Diploma in Online Marketing, Sales and Digital Strategy - Overview of Social Media Platforms

IBAT - Diploma in Online Marketing, Sales and Digital Strategy - Overview of Social Media Platforms

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  • 1. Social Media Platforms Keith Feighery
  • 2. Platforms
  • 3. Key Platforms for Customers • Social/Professional Networks – Facebook, LinkedIn, MySpace (Main ones in US and Europe) • Blogging/Micro-Blogging/Lifestreaming – Wordpress, Blogger, TypePad, Twitter, Posterous, Tumblr • Video, Audio & Photo sharing – YouTube, Vimeo, Blip etc.. – Flickr, Photobucket, TwitPic, YFrog • Mobile – Foursquare, Facebook, Twitter, Yelp • Bookmarks/Sharing – Delicious, StumbleUpon, Digg, Google Profils
  • 4. Irish Facebook Pages
  • 5. Business Pages
  • 6. Irish Political Parties
  • 7. Charities & Not for Profit
  • 8. The Rise of Facebook
  • 9. • Internet users spend 9.9 percent of their time perusing Facebook compared to 9.6 for Google Sites (YouTube, Gmail, Search, Etc..) • In 2009 Facebook accounted for less than five percent of overall time spent online in the U.S., and today it accounts for 10 percent
  • 10. Online Shoppers Active Social Media
  • 11. Numbers of Brands Followed
  • 12. More Likely To Buy After Liking
  • 13. Reasons you Liked
  • 14. Best Time To Engage on Facebook
  • 15. Breakdown of Conversations
  • 16. Daily Activity
  • 17. Per Hour Breakdown of Activity
  • 18. Highest Vs Lowest Activity
  • 19. Twitter
  • 20. Twitter • Excellent B2B and B2C networking tool • Great potential for building relationships – Directly with customers – Good examples,, kogibbq • Good listening tool – What is being said about you and most importantly are you hearing it? • Easy to engage with customers – Reach out to them and resolve issues and improve service to them – Opportunity to convey a personal dimension rather than marketing speak • Has become mainstream over 2009/2010 – 1400% growth over past 12 months
  • 21. Twitter Clients
  • 22. Big Biz
  • 23. Small Biz
  • 24. Journalists
  • 25. Useful Small Biz Resources
  • 26. Blogging
  • 27. Blogging • Effective way of building community and improving SEO • Common Blogging Platforms – WordPress, Type Pad, Bloggers, Blogspot • Excellent way of engaging with readers – Inform followers what is of interest to you • Can use an informal style – Show human face of organisation • Participate in wider conversations – Leave comments, interact, generate interest, etc.. • Search Engines – Love regularly updated content
  • 28. Blogs
  • 29. Blogs
  • 30. Blogging Tips • Connect to your most important keywords. – Important for Search Engine Optimisation • Grow the number of influential referral sites. – Critical to get authoritative inbound links to your site • Don’t forget the outbound links. – Be generous with links to other blogs and websites and others will return the favor and build your traffic for you. • Understand the location of your audience. – Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople. • Measure endurance. – Measure return visitor and length of time spent on site
  • 31. Blogging Tips cont. • Find and nurture your VIPs. – Make sure you respond to key people – thos who subsribe and comment • Use Twitter for blog PR. – If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly. • Use URL shorteners to gauge subject interest. – UseURL shortener like within a Tweet, you can track how many people click on the content link you offer in your tweets. • Build cross-referencing across social media tools. – No social media tool is an island. All tools should cross-reference each other – don’t necessarily re-publish the same content on each platform • Embed and measure calls to action. If we can get people to a landing page, we should. –
  • 32. Review Sites
  • 33. Yelp
  • 34. Photosites
  • 35. Photosharing Sites
  • 36. Video Sites YouTube, Vimeo,
  • 37. Video Sites • Very useful marketing tool – Old Spice, Tippex, Blendtec etc.. – User-generated content • Run competitions for customers to build content (see Pat The Baker example) • Best Job in the World etc.. • Extending digital footprint and brand-building purposes – Create engaging content, tag videos with keywords and distribute on a wide network – Post all content and video blogs on your website and distribute on free video sharing sites
  • 38. Video Sites
  • 39. LinkedIn
  • 40. Professional Networking
  • 41. Social Bookmarking, RSS and Sharing
  • 42. Social Bookmarking & RSS • Add Bookmark Buttons to sites – Sociable, AddThis, Share are widely used • Link all social profiles from website – Twitter, Facebook, FriendFeed,, YouTube, MySpace, Bebo, etc. • Ensure that RSS is enabled – Feedburner, GoogleReader, MyYahoo, NetVibes • Add rating and individual bookmark buttons – Digg, Technorati, Reddit, StumbleUpon, Delicious • Yahoo Pipes – RSS and Lifestream aggregator
  • 43. Bookmarking, Sharing & RSS
  • 44. Mobile Apps
  • 45. Mobile PhotoApps