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2-DMI-Wordpress-Workshop
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2-DMI-Wordpress-Workshop

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Detailed walk through of Wordpress CMS and Blogging Platforms and process of setting up hosted and self-hosted systems as well as using custom produced themes, bought and free themes.

Detailed walk through of Wordpress CMS and Blogging Platforms and process of setting up hosted and self-hosted systems as well as using custom produced themes, bought and free themes.

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  • 1. Wordpress Workshop<br />
  • 2. Agenda<br />Overview of Content Management Systems and Blogging Platforms<br />Wordpress Case Studies and Examples<br />Class Exercise: Setting up Wordpress.com site<br />Overview of process for building Wordpress CMS from scratch<br />Registering a Domain & Setting up Wordpress self-hosted system<br />Walk through of Wordpress Features<br />Administration, Themes, Plugins, Post & Pages, SEO etc..<br />Class Exercise: Download and CustomiseWordpress.org<br />Walk through of Using Wordpress Bought Themes<br />Examples using Woo Canvas Theme <br />
  • 3. Content Management Systems & Blogging Platforms<br />
  • 4. Wordpress.org & .com<br />
  • 5. Drupal<br />
  • 6. JOOMLA<br />
  • 7. Expression Engine<br />
  • 8. Blogging Overview<br />
  • 9. Introduction to Blogging<br />Common Blogging Platforms<br />WordPress, TypePad, Blogger<br />Excellent low barrier to entry publishing platform<br />Easy to use CMS system to produce and distribute all forms of digital media – text, audio, video, RSS<br />Very effective way of building engaged community and improving SEO<br />Provides a channel for businesses to use a more informal style to communicate<br />Provides a hub for business to participate in wider conversations and discussion <br />Leave comments, interact, generate interest, etc..<br />Search Engines <br />Love regularly well formatted updated content <br />Blogs are designed to be part of a connected eco-system which is at the heart of good SEO <br />
  • 10. Blogging Tips<br />Connect to your most important keywords.<br />Important for Search Engine Optimisation<br />Grow the number of influential referral sites. <br />Critical to get authoritative inbound links to your site<br />Create outbound links using relevant anchor text<br />Be generous with links to other blogs and websites and others will return the favor and build your traffic for you.<br />Understand the location of your audience.<br /> Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople.<br />Measure endurance.<br />Measure return visitor and length of time spent on site<br />
  • 11. Blogging Tips cont.<br /><ul><li>Find and nurture your most important readers and constituents
  • 12. Make sure you respond to key people – thos who subsribe and comment
  • 13. Use Twitter and Facebook to promote blog
  • 14. If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly.
  • 15. Monitor conversations on both Facebook and Twitter
  • 16. Use URL shorteners to gauge subject interest.
  • 17. UseURL shortener like bit.ly within a Tweet, you can track how many people click on the content link you offer in your tweets (Use Vanity Urls)
  • 18. Build cross-referencing across social media tools.
  • 19. No social media tool is an island. Tools should cross-reference each other – But don’t necessarily re-publish the same content on each platform
  • 20. Embed and measure calls to action. If we can get people to a landing page, we should. </li></li></ul><li>Good Digital Marketing Blogs<br />
  • 21.
  • 22. Some Irish Blogs<br />
  • 23. Irish Blogs<br />
  • 24. Blogging Tips<br />Connect to your most important keywords.<br />Important for Search Engine Optimisation<br />Grow the number of influential referral sites. <br />Critical to get authoritative inbound links to your site<br />Don’t forget the outbound links.<br />Be generous with links to other blogs and websites and others will return the favor and build your traffic for you.<br />Understand the location of your audience.<br /> Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople.<br />Measure endurance.<br />Measure return visitor and length of time spent on site<br />
  • 25. Blogging Tips cont.<br />Find and nurture your VIPs.<br />Make sure you respond to key people – thos who subsribe and comment<br />Use Twitter for blog PR.<br /> If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly.<br />Use URL shorteners to gauge subject interest.<br />UseURL shortener like bit.ly within a Tweet, you can track how many people click on the content link you offer in your tweets. <br />Build cross-referencing across social media tools.<br />No social media tool is an island. All tools should cross-reference each other – don’t necessarily re-publish the same content on each platform<br />Embed and measure calls to action. If we can get people to a landing page, we should. <br />
  • 26. Wordpress Case Studies – CMS & Blogs<br />
  • 27. Notary on Call<br />
  • 28.
  • 29. McGarr Solicitors<br />
  • 30.
  • 31. Simply Zesty<br />
  • 32. Bloom<br />
  • 33. James Whelan<br />
  • 34. New Word City<br />
  • 35. Radisens<br />
  • 36. Creative District<br />
  • 37. Make Up and Beauty<br />
  • 38. Web Kitchen<br />
  • 39. DMI<br />
  • 40. Terenure Enterprise<br />
  • 41. Building a WordPress CMS from Scratch <br />NotaryOnCall.ie<br />
  • 42. NotaryOnCall.ie<br />
  • 43. Wireframe<br />
  • 44.
  • 45. Internal Content Page<br />
  • 46.
  • 47. Internal Content Page<br />
  • 48. NOC Theme<br />
  • 49. NOC Widgets<br />
  • 50. NOC Pages<br />
  • 51. NOC Reading Settings<br />
  • 52. Terenure Enterprise Centre<br />
  • 53. Terenure Enterprise Centre<br />
  • 54. Internal Pages<br />
  • 55. Internal Page<br />
  • 56. TEC Pages<br />
  • 57. TEC Business Plugin<br />
  • 58. TEC Plugins<br />
  • 59. Process of Registering and Deploying Wordpress.org CMS <br />
  • 60. GoDaddyRegisteration<br />
  • 61. Change DNS Records<br />
  • 62. Blacknight Hosting Plans<br />
  • 63. Domain Administration<br />
  • 64. Point at Domain Root Folder<br />
  • 65. Add New Database<br />
  • 66. Wordpress.org Download<br />
  • 67. Wordpress 5-minute Install Doc<br />
  • 68. Change the WP-Config File<br />
  • 69. Download FTP Client<br />
  • 70. FTP Site Login<br />
  • 71. Upload Wordpress to Web Server<br />
  • 72. WP-Content<br />
  • 73. WP-Themes<br />
  • 74. WP-Themes Folder<br />
  • 75. Theme Files<br />
  • 76. WP-Plugins Folder<br />
  • 77. Run Script: http://www.website.com/wordpress-folder.com/wp-install<br />This Installs Wordpress Database and Configures Deployment<br />
  • 78. Initial Wordpress Screen<br />
  • 79. Wordpress Backend Administration<br />
  • 80. Wordpress Dashboard<br />
  • 81. General Settings<br />
  • 82. Writing Sessions<br />
  • 83. Reading<br />
  • 84. Permalink Settings<br />
  • 85. Permalink Tags<br />
  • 86. Add New Post<br />
  • 87. Create Categories<br />
  • 88. Appearance<br />
  • 89.
  • 90. Anatomy of a Theme<br />
  • 91.
  • 92.
  • 93.
  • 94.
  • 95. Manually Editing Themes<br />
  • 96. Edit Themes – Style.css<br />
  • 97. Edit Themes – Index.php<br />
  • 98. WordpressPlugins<br />
  • 99. All in One SEO Pack<br />
  • 100. All in One Settings<br />
  • 101. Add To FacebookPlugin<br />
  • 102. BlubrryPodcastPlugin<br />
  • 103. Blubrry Settings<br />
  • 104. Blubrry Audio Player<br />
  • 105. Podcast Channels<br />
  • 106. PostiePlugin<br />
  • 107. Google Analyticator<br />
  • 108. Google Analyticator Settings<br />
  • 109. GD LinkedInPlugin<br />
  • 110. Google XML Sitemaps<br />
  • 111. WP-Touch Plugin<br />
  • 112. WP Mobile Settings<br />
  • 113. ShareThisPlugin<br />
  • 114. ShareThis Settings<br />
  • 115. TweetMemePlugin<br />
  • 116. Google Analytics Plugin<br />
  • 117. Vipers Video Plugin<br />
  • 118. Database Backup Plugin<br />
  • 119. Related Posts Plugin<br />
  • 120. Security Scan Plugin<br />
  • 121. Super Edit Plugin<br />
  • 122. SEO Friendly Images<br />
  • 123. Wordpress Bought Themes and Frameworks<br />
  • 124. Bought Themes<br />Different Licensing and Usage Terms<br />Single Use, Developer, Enterprise Editions<br />Pricing reflects flexibility of usage and provided functionality<br />Provide Out of the Box Design and Functionality<br />Enable easy cutomisation of Themes without having to handcraft CSS code <br />Provide in-built plugin functionality for SEO, Backups, No-follows, Google Analytics, JQuery Sliders, Security etc..<br />Provide multiple theme templates to facilitate creation of Content Management Systems<br />
  • 125. WP Remix Themes<br />
  • 126. Woo Themes<br />
  • 127. Woo - Canvas Theme<br />
  • 128. Woo - Biznizz<br />
  • 129. Theme Forest<br />
  • 130. SmallFolio<br />
  • 131.
  • 132. DIY Themes<br />
  • 133. Studio Press<br />
  • 134. Building WP CMS System from Theme Framework<br />CANVAS Theme – Woo Themes<br />
  • 135. Woo Canvas – General Settings<br />
  • 136. Canvas Layout Plugin<br />
  • 137. Woo General Styling Plugin<br />
  • 138. Post Styling<br />
  • 139.
  • 140. SEO Plugin<br />
  • 141. Other Examples of WOO Themes<br />
  • 142. Bizznet<br />
  • 143. Inspire<br />
  • 144. Thank You<br />

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