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Wordpress Workshop<br />
Agenda<br />Overview of Content Management Systems and Blogging Platforms<br />Wordpress Case Studies and Examples<br />Cl...
Content Management Systems & Blogging Platforms<br />
Wordpress.org & .com<br />
Drupal<br />
JOOMLA<br />
Expression Engine<br />
Blogging Overview<br />
Introduction to Blogging<br />Common Blogging Platforms<br />WordPress, TypePad, Blogger<br />Excellent low barrier to ent...
Blogging Tips<br />Connect to your most important keywords.<br />Important for Search Engine Optimisation<br />Grow the nu...
Blogging Tips cont.<br /><ul><li>Find and nurture your most important readers and constituents
Make sure you respond to key people – thos who subsribe and comment
Use Twitter and Facebook to promote blog
 If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly.
Monitor conversations on both Facebook and Twitter
Use URL shorteners to gauge subject interest.
UseURL shortener like bit.ly within a Tweet, you can track how many people click on the content link you offer in your twe...
Build cross-referencing across social media tools.
No social media tool is an island. Tools should cross-reference each other – But don’t necessarily re-publish the same con...
Embed and measure calls to action. If we can get people to a landing page, we should. </li></li></ul><li>Good Digital Mark...
Some Irish Blogs<br />
Irish Blogs<br />
Blogging Tips<br />Connect to your most important keywords.<br />Important for Search Engine Optimisation<br />Grow the nu...
Blogging Tips cont.<br />Find and nurture your VIPs.<br />Make sure you respond to key people – thos who subsribe and comm...
Wordpress Case Studies – CMS & Blogs<br />
Notary on Call<br />
McGarr Solicitors<br />
Simply Zesty<br />
Bloom<br />
James Whelan<br />
New Word City<br />
Radisens<br />
Creative District<br />
Make Up and Beauty<br />
Web Kitchen<br />
DMI<br />
Terenure Enterprise<br />
Building a WordPress CMS from Scratch <br />NotaryOnCall.ie<br />
NotaryOnCall.ie<br />
Wireframe<br />
Internal Content Page<br />
Internal Content Page<br />
NOC Theme<br />
NOC Widgets<br />
NOC Pages<br />
NOC Reading Settings<br />
Terenure Enterprise Centre<br />
Terenure Enterprise Centre<br />
Internal Pages<br />
Internal Page<br />
TEC Pages<br />
TEC Business Plugin<br />
TEC Plugins<br />
Process of Registering and Deploying Wordpress.org CMS <br />
GoDaddyRegisteration<br />
Change DNS Records<br />
Blacknight Hosting Plans<br />
Domain Administration<br />
Point at Domain Root Folder<br />
Add New Database<br />
Wordpress.org Download<br />
Wordpress 5-minute Install Doc<br />
Change the WP-Config File<br />
Download FTP Client<br />
FTP Site Login<br />
Upload Wordpress to Web Server<br />
WP-Content<br />
WP-Themes<br />
WP-Themes Folder<br />
Theme Files<br />
WP-Plugins Folder<br />
Run Script: http://www.website.com/wordpress-folder.com/wp-install<br />This Installs Wordpress Database and Configures De...
Initial Wordpress Screen<br />
Wordpress Backend Administration<br />
Wordpress Dashboard<br />
General Settings<br />
Writing Sessions<br />
Reading<br />
Permalink Settings<br />
Permalink Tags<br />
Add New Post<br />
Create Categories<br />
Appearance<br />
Anatomy of a Theme<br />
Manually Editing Themes<br />
Edit Themes – Style.css<br />
Edit Themes – Index.php<br />
WordpressPlugins<br />
All in One SEO Pack<br />
All in One Settings<br />
Add To FacebookPlugin<br />
BlubrryPodcastPlugin<br />
Blubrry Settings<br />
Blubrry Audio Player<br />
Podcast Channels<br />
PostiePlugin<br />
Google Analyticator<br />
Google Analyticator Settings<br />
GD LinkedInPlugin<br />
Google XML Sitemaps<br />
WP-Touch Plugin<br />
WP Mobile Settings<br />
ShareThisPlugin<br />
ShareThis Settings<br />
TweetMemePlugin<br />
Google Analytics Plugin<br />
Vipers Video Plugin<br />
Database Backup Plugin<br />
Related Posts Plugin<br />
Security Scan Plugin<br />
Super Edit Plugin<br />
SEO Friendly Images<br />
Wordpress Bought Themes and Frameworks<br />
Bought Themes<br />Different Licensing and Usage Terms<br />Single Use, Developer, Enterprise Editions<br />Pricing reflec...
WP Remix Themes<br />
Woo Themes<br />
Woo - Canvas Theme<br />
Woo - Biznizz<br />
Theme Forest<br />
SmallFolio<br />
DIY Themes<br />
Studio Press<br />
Building WP CMS System from Theme Framework<br />CANVAS Theme – Woo Themes<br />
Woo Canvas – General Settings<br />
Canvas Layout Plugin<br />
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2-DMI-Wordpress-Workshop

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Detailed walk through of Wordpress CMS and Blogging Platforms and process of setting up hosted and self-hosted systems as well as using custom produced themes, bought and free themes.

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Transcript of "2-DMI-Wordpress-Workshop"

  1. 1. Wordpress Workshop<br />
  2. 2. Agenda<br />Overview of Content Management Systems and Blogging Platforms<br />Wordpress Case Studies and Examples<br />Class Exercise: Setting up Wordpress.com site<br />Overview of process for building Wordpress CMS from scratch<br />Registering a Domain & Setting up Wordpress self-hosted system<br />Walk through of Wordpress Features<br />Administration, Themes, Plugins, Post & Pages, SEO etc..<br />Class Exercise: Download and CustomiseWordpress.org<br />Walk through of Using Wordpress Bought Themes<br />Examples using Woo Canvas Theme <br />
  3. 3. Content Management Systems & Blogging Platforms<br />
  4. 4. Wordpress.org & .com<br />
  5. 5. Drupal<br />
  6. 6. JOOMLA<br />
  7. 7. Expression Engine<br />
  8. 8. Blogging Overview<br />
  9. 9. Introduction to Blogging<br />Common Blogging Platforms<br />WordPress, TypePad, Blogger<br />Excellent low barrier to entry publishing platform<br />Easy to use CMS system to produce and distribute all forms of digital media – text, audio, video, RSS<br />Very effective way of building engaged community and improving SEO<br />Provides a channel for businesses to use a more informal style to communicate<br />Provides a hub for business to participate in wider conversations and discussion <br />Leave comments, interact, generate interest, etc..<br />Search Engines <br />Love regularly well formatted updated content <br />Blogs are designed to be part of a connected eco-system which is at the heart of good SEO <br />
  10. 10. Blogging Tips<br />Connect to your most important keywords.<br />Important for Search Engine Optimisation<br />Grow the number of influential referral sites. <br />Critical to get authoritative inbound links to your site<br />Create outbound links using relevant anchor text<br />Be generous with links to other blogs and websites and others will return the favor and build your traffic for you.<br />Understand the location of your audience.<br /> Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople.<br />Measure endurance.<br />Measure return visitor and length of time spent on site<br />
  11. 11. Blogging Tips cont.<br /><ul><li>Find and nurture your most important readers and constituents
  12. 12. Make sure you respond to key people – thos who subsribe and comment
  13. 13. Use Twitter and Facebook to promote blog
  14. 14. If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly.
  15. 15. Monitor conversations on both Facebook and Twitter
  16. 16. Use URL shorteners to gauge subject interest.
  17. 17. UseURL shortener like bit.ly within a Tweet, you can track how many people click on the content link you offer in your tweets (Use Vanity Urls)
  18. 18. Build cross-referencing across social media tools.
  19. 19. No social media tool is an island. Tools should cross-reference each other – But don’t necessarily re-publish the same content on each platform
  20. 20. Embed and measure calls to action. If we can get people to a landing page, we should. </li></li></ul><li>Good Digital Marketing Blogs<br />
  21. 21.
  22. 22. Some Irish Blogs<br />
  23. 23. Irish Blogs<br />
  24. 24. Blogging Tips<br />Connect to your most important keywords.<br />Important for Search Engine Optimisation<br />Grow the number of influential referral sites. <br />Critical to get authoritative inbound links to your site<br />Don’t forget the outbound links.<br />Be generous with links to other blogs and websites and others will return the favor and build your traffic for you.<br />Understand the location of your audience.<br /> Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople.<br />Measure endurance.<br />Measure return visitor and length of time spent on site<br />
  25. 25. Blogging Tips cont.<br />Find and nurture your VIPs.<br />Make sure you respond to key people – thos who subsribe and comment<br />Use Twitter for blog PR.<br /> If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly.<br />Use URL shorteners to gauge subject interest.<br />UseURL shortener like bit.ly within a Tweet, you can track how many people click on the content link you offer in your tweets. <br />Build cross-referencing across social media tools.<br />No social media tool is an island. All tools should cross-reference each other – don’t necessarily re-publish the same content on each platform<br />Embed and measure calls to action. If we can get people to a landing page, we should. <br />
  26. 26. Wordpress Case Studies – CMS & Blogs<br />
  27. 27. Notary on Call<br />
  28. 28.
  29. 29. McGarr Solicitors<br />
  30. 30.
  31. 31. Simply Zesty<br />
  32. 32. Bloom<br />
  33. 33. James Whelan<br />
  34. 34. New Word City<br />
  35. 35. Radisens<br />
  36. 36. Creative District<br />
  37. 37. Make Up and Beauty<br />
  38. 38. Web Kitchen<br />
  39. 39. DMI<br />
  40. 40. Terenure Enterprise<br />
  41. 41. Building a WordPress CMS from Scratch <br />NotaryOnCall.ie<br />
  42. 42. NotaryOnCall.ie<br />
  43. 43. Wireframe<br />
  44. 44.
  45. 45. Internal Content Page<br />
  46. 46.
  47. 47. Internal Content Page<br />
  48. 48. NOC Theme<br />
  49. 49. NOC Widgets<br />
  50. 50. NOC Pages<br />
  51. 51. NOC Reading Settings<br />
  52. 52. Terenure Enterprise Centre<br />
  53. 53. Terenure Enterprise Centre<br />
  54. 54. Internal Pages<br />
  55. 55. Internal Page<br />
  56. 56. TEC Pages<br />
  57. 57. TEC Business Plugin<br />
  58. 58. TEC Plugins<br />
  59. 59. Process of Registering and Deploying Wordpress.org CMS <br />
  60. 60. GoDaddyRegisteration<br />
  61. 61. Change DNS Records<br />
  62. 62. Blacknight Hosting Plans<br />
  63. 63. Domain Administration<br />
  64. 64. Point at Domain Root Folder<br />
  65. 65. Add New Database<br />
  66. 66. Wordpress.org Download<br />
  67. 67. Wordpress 5-minute Install Doc<br />
  68. 68. Change the WP-Config File<br />
  69. 69. Download FTP Client<br />
  70. 70. FTP Site Login<br />
  71. 71. Upload Wordpress to Web Server<br />
  72. 72. WP-Content<br />
  73. 73. WP-Themes<br />
  74. 74. WP-Themes Folder<br />
  75. 75. Theme Files<br />
  76. 76. WP-Plugins Folder<br />
  77. 77. Run Script: http://www.website.com/wordpress-folder.com/wp-install<br />This Installs Wordpress Database and Configures Deployment<br />
  78. 78. Initial Wordpress Screen<br />
  79. 79. Wordpress Backend Administration<br />
  80. 80. Wordpress Dashboard<br />
  81. 81. General Settings<br />
  82. 82. Writing Sessions<br />
  83. 83. Reading<br />
  84. 84. Permalink Settings<br />
  85. 85. Permalink Tags<br />
  86. 86. Add New Post<br />
  87. 87. Create Categories<br />
  88. 88. Appearance<br />
  89. 89.
  90. 90. Anatomy of a Theme<br />
  91. 91.
  92. 92.
  93. 93.
  94. 94.
  95. 95. Manually Editing Themes<br />
  96. 96. Edit Themes – Style.css<br />
  97. 97. Edit Themes – Index.php<br />
  98. 98. WordpressPlugins<br />
  99. 99. All in One SEO Pack<br />
  100. 100. All in One Settings<br />
  101. 101. Add To FacebookPlugin<br />
  102. 102. BlubrryPodcastPlugin<br />
  103. 103. Blubrry Settings<br />
  104. 104. Blubrry Audio Player<br />
  105. 105. Podcast Channels<br />
  106. 106. PostiePlugin<br />
  107. 107. Google Analyticator<br />
  108. 108. Google Analyticator Settings<br />
  109. 109. GD LinkedInPlugin<br />
  110. 110. Google XML Sitemaps<br />
  111. 111. WP-Touch Plugin<br />
  112. 112. WP Mobile Settings<br />
  113. 113. ShareThisPlugin<br />
  114. 114. ShareThis Settings<br />
  115. 115. TweetMemePlugin<br />
  116. 116. Google Analytics Plugin<br />
  117. 117. Vipers Video Plugin<br />
  118. 118. Database Backup Plugin<br />
  119. 119. Related Posts Plugin<br />
  120. 120. Security Scan Plugin<br />
  121. 121. Super Edit Plugin<br />
  122. 122. SEO Friendly Images<br />
  123. 123. Wordpress Bought Themes and Frameworks<br />
  124. 124. Bought Themes<br />Different Licensing and Usage Terms<br />Single Use, Developer, Enterprise Editions<br />Pricing reflects flexibility of usage and provided functionality<br />Provide Out of the Box Design and Functionality<br />Enable easy cutomisation of Themes without having to handcraft CSS code <br />Provide in-built plugin functionality for SEO, Backups, No-follows, Google Analytics, JQuery Sliders, Security etc..<br />Provide multiple theme templates to facilitate creation of Content Management Systems<br />
  125. 125. WP Remix Themes<br />
  126. 126. Woo Themes<br />
  127. 127. Woo - Canvas Theme<br />
  128. 128. Woo - Biznizz<br />
  129. 129. Theme Forest<br />
  130. 130. SmallFolio<br />
  131. 131.
  132. 132. DIY Themes<br />
  133. 133. Studio Press<br />
  134. 134. Building WP CMS System from Theme Framework<br />CANVAS Theme – Woo Themes<br />
  135. 135. Woo Canvas – General Settings<br />
  136. 136. Canvas Layout Plugin<br />
  137. 137. Woo General Styling Plugin<br />
  138. 138. Post Styling<br />
  139. 139.
  140. 140. SEO Plugin<br />
  141. 141. Other Examples of WOO Themes<br />
  142. 142. Bizznet<br />
  143. 143. Inspire<br />
  144. 144. Thank You<br />
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