Optionz Basics 6.2.13


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Custom branded for your organization, Optionz Reward Certificates are today's most effective incentive reward, providing each program qualifier with the ability to select a gift card from the restaurant or retailer they most prefer. This great gift is perfect for any customer!

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Optionz Basics 6.2.13

  1. 1. The Optionz AdvantageIncrease acquisition, retention and marketing effectiveness with Optionz.Gift Cards from Americas leading restaurants and retailersProven to motivate consumers to take action.Optionz promotions:Capture attentionEngage emotionallyMotivate actionOptionz is ideal for:Customer AcquisitionCustomer Up-sell/Cross-sellCustomer RetentionCustomer Appreciation
  2. 2. Promotional Partners
  3. 3. Program Features & Benefits Great discounts off the face value Turn-key Fulfilment and data management included Customer service support included Low minimum orders
  4. 4. Reward Certificates - More Optionz!Mail-In RedemptionClick to enlargeOnline RedemptionClick to enlargeRedemption options . . . You choose!NOW Reward Certificates can be redeemed by mail or online.
  5. 5. Step One: Customer receivesyour marketing offer.Step Two: After taking anaction, customer receivesa reward certificateStep Three: Customer picksdesired gift card and mails inredemption card.Step Four: Customer receivesselected gift card!1. Classic Redemption Certificate - How it works
  6. 6. Step One: Customer receivesyour marketing offer.Step Two: After taking anaction, customer receives areward certificate with PIN codeStep Three: Customer entersPIN code online and selectsdesired gift card.Step Four: Customer receivesselected gift card!2. Certs. w/ Online Redemption - How it works
  7. 7. Banking• New Checking Account, HomeEquity Loan or Credit Card• Enroll in online banking• Refer-a-friendCredit Cards• Activate a Debit / Credit Card• Spend more• Use a dormant Credit CardInsurance• Renew a Policy• Purchase additional coverage• Enroll in Auto Pay / EZ PayTelecom / Cable• Become a new customer• Purchase additional services• Enroll in Auto Pay / EZ Pay• Refer-a-friendAutomotive• Test drive a new car• Purchase new tires• Vehicle maintenanceE-tailers• Increase average transaction size• Purchase additional services• Make a first time purchaseRetail• Gift with purchase• Increase average transactionamount• First time buyer• Thank you gift• Make a catalog purchaseGift Card Applications by Industry
  8. 8. • “Make no mistake. Gift cards are and will continue to be an extremely popular – if notthe number one - choice in incentive, reward, loyalty and recognition programs,”– Andrew Dodge, President, Incentive Gift Card Council• The primary driver for the growth of gift cards is that a gift card allows a recipient tochoose the gift they really want.• 80% of US consumers said they would rather receive a gift card to their favoriteretailer/restaurant than any other kind of gift. – According to Stored Valued Systems• Gift cards are 58% more effective at motivating customer and employees than othertactics and tangible rewards.• Gift card sales in both the corporate and consumer sectors are expected to rise . . . asmuch as $600 billion in 2010. – Incentive Gift Card Council (IGCC), a strategic group withinthe Incentive Marketing Association (IMA).• More than three quarters of companies view incentives as an investment tool ratherthan a cost. – The Incentive FederationGift Card Facts
  9. 9. Program Set Up FeeProgram Set Up FeeGift Card CostGift Card CostDenominations AvailableDenominations AvailableTransaction FeesTransaction FeesGift Cards ExpireGift Cards ExpireMarketing Licensing RightsMarketing Licensing RightsPromotions Customer ServicePromotions Customer Service100+ Brands for your use100+ Brands for your useYes NoNo110% of Value Discounts of 5% - 20%$25 and higher $5 and higher$5 and higherYes NoNoYes NoNoNo YesYesNo YesYesNo YesYesvsvsSingle RetailerSingle RetailerGift CardGift CardOptionz program beats the competition
  10. 10. REWARD YOURYOUR CUSTOMERS WITHOffered by KTO Group, LLCkathy.catoe@ktogroup.com
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