Landing Page & PAF
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  • 1. How can we improve the effectiveness of a direct response campaign?
  • 2. There are 3 ways to improve the effectiveness of a DR campaign:
    Buying effectivelly! It’s a Media agency’s responsibility to make sure we get the best ROI by Improving targeting & getting better deals.
    Effective banners! Having an effective banner with a strong CTA & Messaging.
    Effective landing pages. Having a landing page that is relevant to the add and converts effectively.
  • 3. Improving the effectiveness of a campaign
    Advert
    Landing page
    Successful order
    % Conversions
    % CTR
    Low % CTR + High % Conversions  Ineffective Advert / Effective Landing page
    High % CTR + Low % Conversions  Effective Advert? / Ineffective landing page
    High % CTR + High % Conversions  Effective campaign
  • 4. Landing Pages
    How to improve their effectiveness?
  • 5. 1. The Advertisement & Landing page should compliment each other
    Get it together with giffgaff
  • 6. 2. Make sure your Headline is effective
    Headlines should not confuse, bore but compel a visitor to take a closer look
  • 7. 3. Impeccable grammar
    The trust of a visitor will be risked if there are spelling errors and sloppy grammar
  • 8. 4. Taking advantage of trust indicators
    Relevant clients
    3rd party trust and security verification
    Customer testimonials
    When eye glasses and lens company ACLlens began using VeriSign, they saw a 41% increase in their conversions and a 58% revenue per transaction.
  • 9. 5. Avoid using any link
    On a landing page, simplicity is key.
  • 10. 6. Use images that relate to copy
    Product images or testimonials can have a positive impact on viewers.
  • 11. 7. Keep it above the fold
    Keep the most important bits on top, including the CTA
  • 12. 8. Follow UX conventions and success cases
    A 1 column layout works much better than a 2 column layout
    Forms should be as short as possible, ask the most essential.
    Forms on the Right perform better than on the left
  • 13. Welcome To Our New Landing Page
    Start Here
    Find address
    Tell me about giffgaff offers
    By clicking the button below you will be accepting our Terms & Conditions and our privacy policy
    Send me my Free SIM
  • 14. This is version 1/99  Want to help us do the 99 we’ve got left?
    Get your Free giffgaff SIM card
    Start Here
    Once you join giffgaff you’ll get:
    great value goodybags
    For only £10 a month you’ll get 250 minutes, unlimited texts and unlimited Internet.
    Find address
    Tell me about giffgaff offers
    Free calls to giffgaff numbers
    By clicking the button below you will be accepting our Terms & Conditions and our privacy policy
    Earn cash for signing your friends up to giffgaff and call and text each other for free.
    Send me my Free SIM
    No ghastly two year contracts
    giffgaff is Pay As You Go. You get all the control at a better value than most contracts.
    More on prices
    Great service & coverage
    Joining giffgaff is easy
    Join a big community
    “I’ve been on giffgaff for over 6 months and not only I love their unbeatable tariffs but they the coverage is phenomenal. They use O@’s network” Andy0, giffgaffer since 01/09/2011
    1
    Fill in the form to get your Free SIM card
    Once it arrives activate it & top-up online at giffgaff.com
    Once you've topped-up, pop your SIM into an unlocked handset.
    Over 2,000 members visit our forums every day.
    2
    Over 50,000 like us on facebook
    “I’ve been on giffgaff for over 6 months and not only I love their unbeatable tariffs but they the coverage is phenomenal. They use O@’s network” Andy0, giffgaffer since 01/09/2011
    3
    We’ve got 6,000 Twitter followers
  • 15. One overlay. Unique to all landing pages.
    giffgaff prices
    Get your Free SIM card
    giffgaff goodybags
    Start Here
    Minutes Texts Data Extra benefits
    Once you join giffgaff you’ll get:
    great value goodybags
    For only £10 a month you’ll get 250 minutes, unlimited texts and unlimited Internet.
    Free calls to giffgaff numbers
    Earn cash for signing your friends up to giffgaff and call and text each other for free.
    No ghastly two year contracts
    giffgaff is Pay As You Go. You get all the control at a better value than most contracts.
    giffgaff tariffs
    Great service & coverage
    Joining giffgaff is easy
    Join a big community
    “I’ve been on giffgaff for over 6 months and not only I love their unbeatable tariffs but they the coverage is phenomenal. They use O@’s network” Andy0, giffgaffer since 01/09/2011
    1
    Fill in the form to get your Free SIM card
    Once it arrives activate it & top-up online at giffgaff.com
    Once you've topped-up, pop your SIM into an unlocked handset.
    Users currently on our forums:
    166 members
    98 guests
    2
    50,000 like giffgaff
    “I’ve been on giffgaff for over 6 months and not only I love their unbeatable tariffs but they the coverage is phenomenal. They use O@’s network” Andy0, giffgaffer since 01/09/2011
    3
    We’ve got 6,000 Twitter followers
  • 16. How PAF validation will work @ giffgaff
  • 17. Get your Free giffgaff SIM card
    Start Here
    Once you join giffgaff you’ll get:
    great value goodybags
    For only £10 a month you’ll get 250 minutes, unlimited texts and unlimited Internet.
    Find address
    Tell me about giffgaff offers
    Free calls to giffgaff numbers
    By clicking the button below you will be accepting our Terms & Conditions and our privacy policy
    Earn cash for signing your friends up to giffgaff and call and text each other for free.
    Send me my Free SIM
    No ghastly two year contracts
    giffgaff is Pay As You Go. You get all the control at a better value than most contracts.
    More on prices
    Great service & coverage
    Joining giffgaff is easy
    Join a big community
    “I’ve been on giffgaff for over 6 months and not only I love their unbeatable tariffs but they the coverage is phenomenal. They use O@’s network” Andy0, giffgaffer since 01/09/2011
    1
    Fill in the form to get your Free SIM card
    Once it arrives activate it & top-up online at giffgaff.com
    Once you've topped-up, pop your SIM into an unlocked handset.
    Users currently on our forums:
    166 members
    98 guests
    2
    50,000 like giffgaff
    “I’ve been on giffgaff for over 6 months and not only I love their unbeatable tariffs but they the coverage is phenomenal. They use O@’s network” Andy0, giffgaffer since 01/09/2011
    3
    We’ve got 6,000 Twitter followers
    1
    Standard scenario
  • 18. Get your Free giffgaff SIM card
    Start Here
    Once you join giffgaff you’ll get:
    great value goodybags
    For only £10 a month you’ll get 250 minutes, unlimited texts and unlimited Internet.
    Find address
    Please select an address
    Free calls to giffgaff numbers
    Tell me about giffgaff offers
    Earn cash for signing your friends up to giffgaff and call and text each other for free.
    By clicking the button below you will be accepting our Terms & Conditions and our privacy policy
    Send me my Free SIM
    No ghastly two year contracts
    giffgaff is Pay As You Go. You get all the control at a better value than most contracts.
    More on prices
    Great service & coverage
    Joining giffgaff is easy
    Join a big community
    “I’ve been on giffgaff for over 6 months and not only I love their unbeatable tariffs but they the coverage is phenomenal. They use O@’s network” Andy0, giffgaffer since 01/09/2011
    1
    Fill in the form to get your Free SIM card
    Once it arrives activate it & top-up online at giffgaff.com
    Once you've topped-up, pop your SIM into an unlocked handset.
    Users currently on our forums:
    166 members
    98 guests
    2
    50,000 like giffgaff
    “I’ve been on giffgaff for over 6 months and not only I love their unbeatable tariffs but they the coverage is phenomenal. They use O@’s network” Andy0, giffgaffer since 01/09/2011
    3
    We’ve got 6,000 Twitter followers
    2
    After inserting your post code
  • 19. Get your Free giffgaff SIM card
    Start Here
    Once you join giffgaff you’ll get:
    great value goodybags
    For only £10 a month you’ll get 250 minutes, unlimited texts and unlimited Internet.
    Find address
    Property not listed
    Free calls to giffgaff numbers
    Address
    6 Hubbards Road
    Chorleywood
    Rickmansworth
    WD3 5JJ
    Earn cash for signing your friends up to giffgaff and call and text each other for free.
    No ghastly two year contracts
    Tell me about giffgaff offers
    giffgaff is Pay As You Go. You get all the control at a better value than most contracts.
    By clicking the button below you will be accepting our Terms & Conditions and our privacy policy
    Send me my Free SIM
    More on prices
    Great service & coverage
    Joining giffgaff is easy
    Join a big community
    “I’ve been on giffgaff for over 6 months and not only I love their unbeatable tariffs but they the coverage is phenomenal. They use O@’s network” Andy0, giffgaffer since 01/09/2011
    1
    Fill in the form to get your Free SIM card
    Once it arrives activate it & top-up online at giffgaff.com
    Once you've topped-up, pop your SIM into an unlocked handset.
    Users currently on our forums:
    166 members
    98 guests
    2
    50,000 like giffgaff
    “I’ve been on giffgaff for over 6 months and not only I love their unbeatable tariffs but they the coverage is phenomenal. They use O@’s network” Andy0, giffgaffer since 01/09/2011
    3
    We’ve got 6,000 Twitter followers
    3
    After selecting your address
  • 20. Get your Free giffgaff SIM card
    Start Here
    Once you join giffgaff you’ll get:
    great value goodybags
    Find address
    For only £10 a month you’ll get 250 minutes, unlimited texts and unlimited Internet.
    Property not listed
    Free calls to giffgaff numbers
    Earn cash for signing your friends up to giffgaff and call and text each other for free.
    No ghastly two year contracts
    giffgaff is Pay As You Go. You get all the control at a better value than most contracts.
    Tell me about giffgaff offers
    By clicking the button below you will be accepting our Terms & Conditions and our privacy policy
    More on prices
    Send me my Free SIM
    Great service & coverage
    Joining giffgaff is easy
    Join a big community
    “I’ve been on giffgaff for over 6 months and not only I love their unbeatable tariffs but they the coverage is phenomenal. They use O@’s network” Andy0, giffgaffer since 01/09/2011
    1
    Fill in the form to get your Free SIM card
    Once it arrives activate it & top-up online at giffgaff.com
    Once you've topped-up, pop your SIM into an unlocked handset.
    Users currently on our forums:
    166 members
    98 guests
    2
    50,000 like giffgaff
    “I’ve been on giffgaff for over 6 months and not only I love their unbeatable tariffs but they the coverage is phenomenal. They use O@’s network” Andy0, giffgaffer since 01/09/2011
    3
    We’ve got 6,000 Twitter followers
    4
    If your address is not found in the list
  • 21. Thanks