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How can one learn about German culture through E-Learning   Learntec 2012, Feb. 1st Konrad Fassnacht FCT Akademie GmbH
About me Konrad Fassnacht FCT Akademie GmbH 1991 – 1997 Project Manager at Siemens Nixdorf and Siemens Business Services 1...
About the FCT Akademie GmbH <ul><li>Founded in 2009 as spin-off from Fassnacht Consulting & Training </li></ul><ul><li>Edu...
Agenda <ul><li>Starting point of an e-learning course on German culture </li></ul><ul><li>Challenges and how to overcome t...
Basic Results of Company Discussions <ul><li>International business in Germany rises, international  co-operations on many...
Training in Intercultural Communication and Cultural Awareness – The Traditional Way <ul><li>Various organisations offer t...
Initial Questions <ul><li>How  can  </li></ul><ul><ul><li>German culture be  trained in any country – but with an emotiona...
The Idea <ul><li>E-Learning helps to solve many of the challenges </li></ul><ul><li>Other technologies improve learning </...
Goals of E-Learning Course on German Culture <ul><li>Deliver knowledge  and  build  competences about Germany  at  first h...
Benefits <ul><li>Usage of  modern Internet technologies  like virtual classroom, social networks, etc. </li></ul><ul><li>A...
Design Issues and Operational Challenges <ul><li>How to deal with different learning cultures? </li></ul><ul><li>What cont...
Basic design of the course <ul><li>Basic frame conditions </li></ul><ul><li>Live  web trainings (webinars) </li></ul><ul><...
How To Deal With Different Learning Cultures <ul><li>Input : Our practical experience from Siemens Management Learning </l...
Technology <ul><li>Technical preliminaries </li></ul><ul><ul><li>Easy-to-use learning management system </li></ul></ul><ul...
Technical Decision <ul><li>Virtual Classroom </li></ul><ul><ul><li>Saba Centra because of experience in international envi...
Design and content <ul><li>Preparation:  Technical check and access to virtual classroom </li></ul><ul><li>Module 1: Overv...
Preparation <ul><li>Starts 1 week before course begins </li></ul><ul><li>Participants receive access codes to virtual clas...
Design of the Modules <ul><li>Duration: 1 week </li></ul><ul><li>Components: </li></ul><ul><ul><li>Live online session in ...
Example for Asia / Pacific:  Module1 - Overview of Germany  <ul><li>Live web training in virtual classroom – content deliv...
Example for Latin America / Southern Europe: Module1 - Overview of Germany  <ul><li>Live web training in virtual classroom...
Example for North America and Northern Europe: Module 1 - Overview of Germany  <ul><li>Live web training in virtual classr...
Workshop (optional) <ul><li>Contents: </li></ul><ul><li>Revision: virtual sessions on Germany </li></ul><ul><li>Discussion...
Pilot Programs and Outcome <ul><li>No face-to-face workshop in pilots </li></ul><ul><li>Pilots </li></ul><ul><ul><li>First...
Business / Organizational Impact – Show Me The Money <ul><li>Reducing the “virtual distance” </li></ul><ul><li>Business / ...
Outlook <ul><li>A program for Asia / Pacific is ready for the market </li></ul><ul><li>Start with other programs in June /...
Contact FCT Akademie GmbH Konrad Fassnacht Görlitzer Str. 24 D-75031 Eppingen Phone: +49-7262-6100-10 Cell: +49-175-548075...
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How can one learn about german culture through e-learning?

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Presentation given at the congress of Learntec 2012 in Karlsruhe, Germany, Feb. 1st, 2012.

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  • Distance Collaboration &amp; Innovative Learning 31.01.12 © 2008, Fassnacht Consulting &amp; Traininig
  • Deliver knowledge about Germany to Non-Germans Hard facts like economy, politics, companies, industries, etc. Soft facts like culture, behavior, attitudes, taboos, etc. Business with Germans and other Europeans Provide Non-Germans with information about Germany at first hand German managers of companies doing business with Indians German politicians German experts from Universities, foundations, etc. Provide the opportunity to practise the lessons’ learnt in a 1-day face-to-face workshop Usage of modern Internet technologies like virtual classroom, social networks, etc. Attractive, state-of-the-art, and comprehensive knowledge about Germany and the Germans First hand practical content delivered by German experts Collaborative Learning : Internet-based communication with other participants and Germans Many practical and proved useful hints on communicating and working with Germans Virtual mentoring by experienced German online tutors Face-to-face workshop in India to practice the lessons learnt In case of inhouse training : delivery of company related content … and some fun , too Distance Collaboration &amp; Innovative Learning 31.01.12 © 2008, Fassnacht Consulting &amp; Traininig
  • Transcript of "How can one learn about german culture through e-learning?"

    1. 1. How can one learn about German culture through E-Learning Learntec 2012, Feb. 1st Konrad Fassnacht FCT Akademie GmbH
    2. 2. About me Konrad Fassnacht FCT Akademie GmbH 1991 – 1997 Project Manager at Siemens Nixdorf and Siemens Business Services 1997 – 1998 Head of IT in the International Leadership Centre of Siemens 1998 – 2005 Manager for E-Learning and Distance Collaboration in the Siemens Management Learning Since April 1 st , 2005 Fassnacht Consulting & Training Since April 1 st , 2009 FCT Akademie GmbH
    3. 3. About the FCT Akademie GmbH <ul><li>Founded in 2009 as spin-off from Fassnacht Consulting & Training </li></ul><ul><li>Education and training in various formats and consulting </li></ul><ul><ul><li>E-learning and online learning </li></ul></ul><ul><ul><li>Blended learning </li></ul></ul><ul><ul><li>Collaborative and social learning </li></ul></ul><ul><ul><li>Face-to-face seminars and workshops </li></ul></ul><ul><li>Competence areas </li></ul><ul><ul><li>Distance management and intercultural training </li></ul></ul><ul><ul><li>Project management </li></ul></ul><ul><ul><li>Leadership and management </li></ul></ul><ul><ul><li>Work organsation </li></ul></ul>www.fct-akademie.com
    4. 4. Agenda <ul><li>Starting point of an e-learning course on German culture </li></ul><ul><li>Challenges and how to overcome them </li></ul><ul><li>Design, core elements, and outcome of this kind of intercultural trainings </li></ul><ul><li>Essential cornerstones, the prerequisites, the basic success factors and the business or organizational impact </li></ul><ul><li>Impact of social media </li></ul>
    5. 5. Basic Results of Company Discussions <ul><li>International business in Germany rises, international co-operations on many levels </li></ul><ul><li>Intercultural understanding, competence and communication frequently not adequate – on both sides </li></ul><ul><li>Improvements of co-opearations and business outcome feasible if intercultural awareness rises – on both sides </li></ul><ul><li>Improvement in mutual understanding of German culture and foreign culture </li></ul><ul><li>Modern means of technology support improvements </li></ul>
    6. 6. Training in Intercultural Communication and Cultural Awareness – The Traditional Way <ul><li>Various organisations offer trainings on German Culture </li></ul><ul><li>Examples </li></ul><ul><ul><li>Intercultural training for the German market in Spain </li></ul></ul><ul><ul><li>First International Seminar on Germany and Islamic Culture in Malaysia </li></ul></ul><ul><ul><li>Seminar on German culture and geography in India </li></ul></ul><ul><li>Typical advantages and disadvantages of face-to-face training </li></ul><ul><li>But: A certain emotional distance to Germany </li></ul>
    7. 7. Initial Questions <ul><li>How can </li></ul><ul><ul><li>German culture be trained in any country – but with an emotional closeness to Germany? </li></ul></ul><ul><ul><li>German experts be involved in the training without travel costs? </li></ul></ul><ul><ul><li>the knowledge of Germany and the German culture be broadened compared to face-to-face learning? </li></ul></ul><ul><li>Why not offer courses on German culture and much more in any country to any person worldwide – out of Germany? </li></ul>
    8. 8. The Idea <ul><li>E-Learning helps to solve many of the challenges </li></ul><ul><li>Other technologies improve learning </li></ul><ul><li>Social networking and learning from each other </li></ul><ul><li>An optional workshop can introduce face-to-face advantages </li></ul>
    9. 9. Goals of E-Learning Course on German Culture <ul><li>Deliver knowledge and build competences about Germany at first hand </li></ul><ul><li>Involve non-trainers from Germany in the course </li></ul><ul><li>Integrate learning in the daily work </li></ul><ul><li>Foster communication among participants, trainer and Germans </li></ul><ul><li>Provide the opportunity to practice the lessons’ learnt in an optional 1-day face-to-face workshop </li></ul>
    10. 10. Benefits <ul><li>Usage of modern Internet technologies like virtual classroom, social networks, etc. </li></ul><ul><li>Attractive, state-of-the-art, and comprehensive knowledge about Germany and the Germans </li></ul><ul><li>First hand practical content delivered by German experts </li></ul><ul><li>Collaborative Learning : Internet-based communication with other participants and Germans </li></ul><ul><li>Many practical and proved useful hints on communicating and working with Germans </li></ul><ul><li>Virtual mentoring by experienced German online tutors </li></ul><ul><li>Face-to-face workshop in India to practice the lessons learnt </li></ul><ul><li>In case of inhouse training : delivery of company related content </li></ul><ul><li>… and some fun , too </li></ul>
    11. 11. Design Issues and Operational Challenges <ul><li>How to deal with different learning cultures? </li></ul><ul><li>What content should be delivered, and in which way? </li></ul><ul><li>Are the technical preliminaries met? </li></ul><ul><li>What language should be used? </li></ul><ul><li>What about time zones? </li></ul><ul><li>Organizational issues </li></ul><ul><ul><li>How to find participants? </li></ul></ul><ul><ul><li>How to find trainers and experts? </li></ul></ul><ul><ul><li>How to introduce courtesy? </li></ul></ul><ul><li>… . </li></ul>
    12. 12. Basic design of the course <ul><li>Basic frame conditions </li></ul><ul><li>Live web trainings (webinars) </li></ul><ul><li>Additional content delivery on a learning platform </li></ul><ul><li>Workshop version: 1 day face-to-face workshop abroad with a German trainer </li></ul>
    13. 13. How To Deal With Different Learning Cultures <ul><li>Input : Our practical experience from Siemens Management Learning </li></ul><ul><ul><li>More than 100 countries worldwide </li></ul></ul><ul><ul><li>Some 1000 participants in 8 years </li></ul></ul><ul><ul><li>Experience on e-learning and face-to-face training in intercultural environments </li></ul></ul><ul><li>Impact on design </li></ul><ul><ul><li>Asia/Pacific: Above all knowledge transfer with some discussions in the virtual classroom, but little written discussion and virtual group work </li></ul></ul><ul><ul><li>North America / Northern Europe: Focus on “Learning and Experience” </li></ul></ul><ul><ul><li>Latin America / Southern Europe: Focus on written and voice communication </li></ul></ul>
    14. 14. Technology <ul><li>Technical preliminaries </li></ul><ul><ul><li>Easy-to-use learning management system </li></ul></ul><ul><ul><li>Easy-to-use virtual classrooms </li></ul></ul><ul><ul><li>Stable technology </li></ul></ul><ul><ul><li>Low bandwidth technologies </li></ul></ul><ul><ul><li>Audio has to work, video not necessary </li></ul></ul><ul><ul><li>Windows PC </li></ul></ul><ul><li>How to ramp up participants </li></ul><ul><ul><li>Short introductive document </li></ul></ul><ul><ul><li>Short screen cam movie </li></ul></ul><ul><ul><li>Check-in session </li></ul></ul><ul><li>Technical support </li></ul>
    15. 15. Technical Decision <ul><li>Virtual Classroom </li></ul><ul><ul><li>Saba Centra because of experience in international environments </li></ul></ul><ul><ul><li>Adobe Connect because of pricing issues </li></ul></ul><ul><li>Learning platform </li></ul><ul><ul><li>Moodle </li></ul></ul><ul><li>Auxiliary technologies </li></ul><ul><ul><li>Camtasia from techsmith </li></ul></ul><ul><li>Still testing </li></ul><ul><ul><li>Social media </li></ul></ul>
    16. 16. Design and content <ul><li>Preparation: Technical check and access to virtual classroom </li></ul><ul><li>Module 1: Overview of Germany </li></ul><ul><li>Module 2: Economical System with Input by a Manager </li></ul><ul><li>Module 3: German culture and behavior </li></ul><ul><li>Module 4: Working and Doing Business with Germans </li></ul><ul><li>Module 5: Political System with Input by a Politician </li></ul><ul><li>Module 6 : Relationships between Germany and target country with caste studies </li></ul><ul><li>Module 7: Germans and Europeans </li></ul><ul><li>F2F Workshop: Preparing “Working in Germany” & “ Business with Germans” (optional) </li></ul>F2F Workshop Preparation Module 1 Modul e 2 Module 3 Module 4 Module 5 Module 6 Module 7
    17. 17. Preparation <ul><li>Starts 1 week before course begins </li></ul><ul><li>Participants receive access codes to virtual classroom and learning platform </li></ul><ul><li>Initial information on learning platform </li></ul><ul><li>First live online session in virtual classroom to check access, audio and video quality </li></ul><ul><li>Initial contact to online trainer in Germany </li></ul>Preparation
    18. 18. Design of the Modules <ul><li>Duration: 1 week </li></ul><ul><li>Components: </li></ul><ul><ul><li>Live online session in virtual classroom </li></ul></ul><ul><ul><li>Web Based Training (WBT) on Learning Management System </li></ul></ul><ul><ul><li>Additional information on Germany and Europe (web links, videos, business charts, workbooks, etc.) </li></ul></ul><ul><ul><li>Social network technologies for communication with German ubject matter experts </li></ul></ul>Module x
    19. 19. Example for Asia / Pacific: Module1 - Overview of Germany <ul><li>Live web training in virtual classroom – content delivery </li></ul><ul><ul><li>Overview on German history </li></ul></ul><ul><ul><li>Geography and climate </li></ul></ul><ul><ul><li>Primary belief system </li></ul></ul><ul><ul><li>Characteristics of society </li></ul></ul><ul><li>Communication </li></ul><ul><ul><li>Discussion groups with trainer comments and statements </li></ul></ul><ul><ul><li>Option to ask questions </li></ul></ul><ul><li>Self-study material </li></ul><ul><ul><li>Self-study document with details on content of live web training </li></ul></ul><ul><ul><li>Documents with further information </li></ul></ul><ul><ul><li>Internet links and videos </li></ul></ul>
    20. 20. Example for Latin America / Southern Europe: Module1 - Overview of Germany <ul><li>Live web training in virtual classroom – discussion </li></ul><ul><ul><li>Brainstorming </li></ul></ul><ul><ul><li>Common Work </li></ul></ul><ul><li>Communication </li></ul><ul><ul><li>Discussion groups with questions to discuss </li></ul></ul><ul><ul><li>Option to ask questions </li></ul></ul><ul><li>Self-study material </li></ul><ul><ul><li>Self-study document with details on content of live web training </li></ul></ul><ul><ul><li>Documents with further information </li></ul></ul><ul><ul><li>Internet links and videos </li></ul></ul>
    21. 21. Example for North America and Northern Europe: Module 1 - Overview of Germany <ul><li>Live web training in virtual classroom – group work </li></ul><ul><ul><li>Exercise: Check given resources and answer corresponding questions in workgroup </li></ul></ul><ul><ul><li>Present results in main virtual lecture room </li></ul></ul><ul><ul><li>Discuss issues with other workgroups and trainer </li></ul></ul><ul><ul><li>Additional input from trainer </li></ul></ul><ul><ul><li>Tipps for self studies and group communication </li></ul></ul><ul><li>Communication and collaboration </li></ul><ul><ul><li>Virtual group work on a topic about Germany </li></ul></ul><ul><ul><li>Option to ask questions </li></ul></ul><ul><li>Self-study material </li></ul><ul><ul><li>Self-study document with details on content of live web training </li></ul></ul><ul><ul><li>Documents with further information </li></ul></ul><ul><ul><li>Internet links and videos </li></ul></ul>
    22. 22. Workshop (optional) <ul><li>Contents: </li></ul><ul><li>Revision: virtual sessions on Germany </li></ul><ul><li>Discussion on lessons learnt </li></ul><ul><li>Practising Working in Germany and doing business with Germans </li></ul><ul><li>Role plays: Effective Communication with Germans </li></ul><ul><li>Exercises </li></ul>F2F Workshop
    23. 23. Pilot Programs and Outcome <ul><li>No face-to-face workshop in pilots </li></ul><ul><li>Pilots </li></ul><ul><ul><li>First pilot with some Germans in Germany </li></ul></ul><ul><ul><li>Second pilot with a group of trainers in Bolivia </li></ul></ul><ul><ul><li>Third pilot with a heterogeneous group in India </li></ul></ul><ul><ul><li>Fourth pilot planned (USA?) </li></ul></ul><ul><li>Outcome </li></ul><ul><ul><li>Participants liked it very much or much </li></ul></ul><ul><ul><li>Design and content were highly appreciated </li></ul></ul><ul><ul><li>Technology worked fine </li></ul></ul><ul><ul><li>Need some hands-on aids on self-study competence </li></ul></ul><ul><ul><li>Language (English) is an issue </li></ul></ul><ul><ul><li>Beside all: There is some fun </li></ul></ul>
    24. 24. Business / Organizational Impact – Show Me The Money <ul><li>Reducing the “virtual distance” </li></ul><ul><li>Business / organizational results of improving intercultural collaboration </li></ul><ul><ul><li>Reduction of “intercultural frictional losses” </li></ul></ul><ul><ul><li>Faster results due to better collaboration </li></ul></ul><ul><ul><li>Better team spirit in project teams fosters better team results (high performance teams) </li></ul></ul><ul><ul><li>Certain competitive advantages </li></ul></ul><ul><ul><li>Faster communication </li></ul></ul><ul><li>Reduction of misunderstandings – and their costs </li></ul><ul><li>Better mutual understanding – if the Germans are intercultural trained, too. </li></ul>
    25. 25. Outlook <ul><li>A program for Asia / Pacific is ready for the market </li></ul><ul><li>Start with other programs in June / July </li></ul><ul><li>Integration of social media in program until the end of 2012 </li></ul><ul><ul><li>Blogs and Wikis </li></ul></ul><ul><ul><li>Facebook or Google+ </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Etc … </li></ul></ul><ul><li>Open question </li></ul><ul><ul><li>Should we extend the concept to other cultures? </li></ul></ul><ul><ul><li>Should we introduce WebQuests for measurable business results? </li></ul></ul>
    26. 26. Contact FCT Akademie GmbH Konrad Fassnacht Görlitzer Str. 24 D-75031 Eppingen Phone: +49-7262-6100-10 Cell: +49-175-5480754 Fax: +49-7262-6100-14 [email_address] www.fct-akademie.com India - EU Training & Consulting Strategic Consulting and Training Anita Shukla 20146 Hamburg Phone: +49-40-18089979 Cell:+49-176-23933796 anitashukla@web.de www.brainguide.de/anitashukla
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