1. CONTENT
STRATEGY
YOUR WHAT’S, WHY’S & HOW’S
ANSWERED

2. WHAT IS A
CONTENT
STRATEGY?

3. “The mindset, culture and
approach to delivering the right
information to your customer
wherever they seek it and
throughout the buying process.”

4. OK, BUT WHY?

5. Well, a well-defined strategy
puts the customer at the
centre of everything you do.

6. You help them by providing
relevant content.

7. You answer their questions with great content.

8. So really, it’s
no longer
about you.

9. It’s all about your customer.

10. OK, BUT
WHY DO I
NEED A
CONTENT
STRATEGY?

11. So, the web, social and
mobile have changed
the way we connect.
We now have
access to a
seamless flow
of instant
information.

12. Marketing is no
longer just
about
promotion.

13. Traditional marketing
is changing.

14. The amount of
content and
messaging
being delivered
to consumers
every day is
increasing
exponentially.

15. A content strategy can save
marketing and maybe your
entire business!

16. But, your
content has
to be
awesome.

17. It must be
truly helpful.

18. It cannot be about you.

19. It has to be about
your customers’
wants and needs.

20. Sounding good?
OK, let’s get started

21. Step one:
Define your
measures
of success

22. Analyse organic keywords to see if customers questions are being
answered.
Look at inbound conversions to see if how many customers are
being earned through the website.
Check content engagement levels.
Initiate tracking processes.

23. Step two:
Plan your
content

24. It’s not all
about the
written word

25. THINK…

26. INFOGRAPHICS
OR…

27. VIDEOS OR…

28. PRESENTATIONS
(like this one)

29. AND OF COURSE,
ARTICLES.

30. Step three:
Optimise your
content for
search engines.

31. Step Four:
Curate your
content in
newsletters.

32. Step Five:
Send your
content out
into the
world.

33. Through
video
sharing…

34. Through
Facebook
…

35. Through
LinkedIn
…

36. Through
SlideShare
…

37. Through
Twitter…

38. Through
all your
social
channels
…

39. Now that’s how
you make your
efforts count!

40. Before you go, just one last thing…

41. Don’t forget
to track your
efforts and
optimise!