Content marketing strategies - the what, why and how

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Content marketing strategies - the what, why and how

  1. 1. CONTENT STRATEGY YOUR WHAT’S, WHY’S & HOW’S ANSWERED
  2. 2. WHAT IS A CONTENT STRATEGY?
  3. 3. “The mindset, culture and approach to delivering the right information to your customer wherever they seek it and throughout the buying process.”
  4. 4. OK, BUT WHY?
  5. 5. Well, a well-defined strategy puts the customer at the centre of everything you do.
  6. 6. You help them by providing relevant content.
  7. 7. You answer their questions with great content.
  8. 8. So really, it’s no longer about you.
  9. 9. It’s all about your customer.
  10. 10. OK, BUT WHY DO I NEED A CONTENT STRATEGY?
  11. 11. So, the web, social and mobile have changed the way we connect. We now have access to a seamless flow of instant information.
  12. 12. Marketing is no longer just about promotion.
  13. 13. Traditional marketing is changing.
  14. 14. The amount of content and messaging being delivered to consumers every day is increasing exponentially.
  15. 15. A content strategy can save marketing and maybe your entire business!
  16. 16. But, your content has to be awesome.
  17. 17. It must be truly helpful.
  18. 18. It cannot be about you.
  19. 19. It has to be about your customers’ wants and needs.
  20. 20. Sounding good? OK, let’s get started
  21. 21. Step one: Define your measures of success
  22. 22. Analyse organic keywords to see if customers questions are being answered. Look at inbound conversions to see if how many customers are being earned through the website. Check content engagement levels. Initiate tracking processes.
  23. 23. Step two: Plan your content
  24. 24. It’s not all about the written word
  25. 25. THINK…
  26. 26. INFOGRAPHICS OR…
  27. 27. VIDEOS OR…
  28. 28. PRESENTATIONS (like this one)
  29. 29. AND OF COURSE, ARTICLES.
  30. 30. Step three: Optimise your content for search engines.
  31. 31. Step Four: Curate your content in newsletters.
  32. 32. Step Five: Send your content out into the world.
  33. 33. Through video sharing…
  34. 34. Through Facebook …
  35. 35. Through LinkedIn …
  36. 36. Through SlideShare …
  37. 37. Through Twitter…
  38. 38. Through all your social channels …
  39. 39. Now that’s how you make your efforts count!
  40. 40. Before you go, just one last thing…
  41. 41. Don’t forget to track your efforts and optimise!
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