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A trendy new move for crafters is renting a house with accommodations for a group of crafters to have a crafting retreat<b...
ANALYSIS<br />Strengths<br />	know their target audience<br />	knowledgeable of the activities they engage in<br />Weaknes...
ANALYSIS<br />Current website is not enticing; there is no reason to return<br />It does not provide for any customer inte...
TARGET MARKET<br />
TARGET MARKET<br />Tranquil Retreats provides crafters the opportunity to save money while still making time for crafting<...
Strategy<br />
Strategy<br />Create accounts with social networking websites<br />Add blogs, rss feed, widgets & badges to website<br />C...
Strategy<br />CREATE<br />
Strategy<br />PROMOTE<br />
Strategy<br />DISCUSS<br />
Strategy<br />INVOLVE<br />
Online goals<br />
Online goals<br />DISTRIBUTE BLOGS<br />
Online goals<br />DISTRIBUTE IMAGES<br />
Online goals<br />DISTRIBUTE VIDEO<br />
Online goals<br />UPDATE STATUS<br />
CONCLUSION<br />
CONCLUSION<br />Completely revamp the current website<br />Develop a social media-specific marketing campaign strategy<br ...
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Social Media Strategy

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Transcript of "Social Media Strategy"

  1. 1. A trendy new move for crafters is renting a house with accommodations for a group of crafters to have a crafting retreat<br />Tranquil Retreats<br />Keziah Ford<br />
  2. 2. ANALYSIS<br />Strengths<br /> know their target audience<br /> knowledgeable of the activities they engage in<br />Weaknesses<br /> unsure of the target market in Oklahoma<br />Opportunities<br /> Oklahoma has a lack of scrapbooking retreats<br />Threats<br /> not booking enough packages to cover operating costs<br />
  3. 3. ANALYSIS<br />Current website is not enticing; there is no reason to return<br />It does not provide for any customer interaction or anywhere to blog<br />
  4. 4. TARGET MARKET<br />
  5. 5. TARGET MARKET<br />Tranquil Retreats provides crafters the opportunity to save money while still making time for crafting<br />One of today’s hottest trends among women is crafting, including scrapbooking. The target market are these individuals<br />Tranquil Retreats can also host other events for groups, families, or individuals accommodating up to 12 guests<br />
  6. 6. Strategy<br />
  7. 7. Strategy<br />Create accounts with social networking websites<br />Add blogs, rss feed, widgets & badges to website<br />Connect with websites that are affiliated with your product (for example scrapbookretreatdirectory.com) that can promote you & your product<br />Develop a rapport with customers via your social media mediums<br />
  8. 8. Strategy<br />CREATE<br />
  9. 9. Strategy<br />PROMOTE<br />
  10. 10. Strategy<br />DISCUSS<br />
  11. 11. Strategy<br />INVOLVE<br />
  12. 12. Online goals<br />
  13. 13. Online goals<br />DISTRIBUTE BLOGS<br />
  14. 14. Online goals<br />DISTRIBUTE IMAGES<br />
  15. 15. Online goals<br />DISTRIBUTE VIDEO<br />
  16. 16. Online goals<br />UPDATE STATUS<br />
  17. 17. CONCLUSION<br />
  18. 18. CONCLUSION<br />Completely revamp the current website<br />Develop a social media-specific marketing campaign strategy<br />Once business has increased, look at obtaining a service to provide monitoring & reporting visitors and their interaction on your site<br />
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