A trendy new move for crafters is renting a house with accommodations for a group of crafters to have a crafting retreat<br />Tranquil Retreats<br />Keziah Ford<br />
ANALYSIS<br />Strengths<br /> know their target audience<br /> knowledgeable of the activities they engage in<br />Weaknesses<br /> unsure of the target market in Oklahoma<br />Opportunities<br /> Oklahoma has a lack of scrapbooking retreats<br />Threats<br /> not booking enough packages to cover operating costs<br />
ANALYSIS<br />Current website is not enticing; there is no reason to return<br />It does not provide for any customer interaction or anywhere to blog<br />
TARGET MARKET<br />Tranquil Retreats provides crafters the opportunity to save money while still making time for crafting<br />One of today’s hottest trends among women is crafting, including scrapbooking. The target market are these individuals<br />Tranquil Retreats can also host other events for groups, families, or individuals accommodating up to 12 guests<br />
Strategy<br />Create accounts with social networking websites<br />Add blogs, rss feed, widgets & badges to website<br />Connect with websites that are affiliated with your product (for example scrapbookretreatdirectory.com) that can promote you & your product<br />Develop a rapport with customers via your social media mediums<br />
CONCLUSION<br />Completely revamp the current website<br />Develop a social media-specific marketing campaign strategy<br />Once business has increased, look at obtaining a service to provide monitoring & reporting visitors and their interaction on your site<br />
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