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Problem People need to reach/explore several places (within and outside the city) Gather information from Internet – the main source friends Word-of-Mouth Available search engines, travel apps – globally based Little information for locally significant areas in the city
Mobile Platform Almost every persons own a phone - most of the phones are smartphones Growing use of mobile for internet along with voice & text based communication Search-while-go possible only through mobile
Application:Lumbini Lumbini – birth place of Gautam Buddha - UNESCO world heritage site Interesting and Interactive travel guide for Lumbini Requires an internet connection For android devices
Application:Lumbini Features: - Introduction & History of Lumbini & Buddha - Holy Sites - Location based interactive maps - Photo gallery - Various ways of reaching to places - Available hotels & transportation services - Reviews
Testing Value Proposition Hypothesis - Lack of adequate online information site or apps, to search for places, service, stations, and other facilites in a city. - Available website or apps not localised enought to provide more factual information about the place. -People will love a travel guide app for their smartphones that would provide the information regarding the various places in a city. -The app should also provide the review of the services, any offers, etc.
Testing Value Proposition Experiments - Focused upon a particular city "Lumbini" for app development. - Created a prototype of the Lumbini app. - Carried out online survey with fixed set of questionnaires - Interviewed few users face-to-face - Allowed selected users to use our app.
Testing Value Proposition Results 94 % people relied on the internet to search for the places. 91 % people used search engines for their search, 26% used mobile apps.
Testing Value Proposition Results Mostly android apps were popular with apps from Foursquare, Yelp, Tripadvisor, L onely Planet, Tripso, Aroundme. Even though, there were plenty of apps available, people still wanted better travel guide app (almost everyone)
Testing Value Proposition Results The features we had proposed in our model were accepted warmly. Required information about these areas in the app & web based system - Fooding - Weather -Environment - Clothing -Entertainment
Testing Value Proposition Results User suggested features: -Timing Information -Cost -User Participation -Videos -Web based version -Events & History Majority of users are ready to participate, and would love to integrate the participation through social networking sites.
Testing Value Proposition 38% owned some business Around 60% business were not registered in any online map services. Business owners were willing to post ads, provided good user base.
Market Analysis Revenue source - Advertising space in-app through business vendor - Nepal Tourism Board - Hotel owners, Market place owners, Travel Agencies, Airlines etc. of the local area - 59% of the respondents with business showed lack of confidence in the advertising success of an in-app ad, - while rest were willing to pay upto 100$, which could increase upto 2k – 3k dollars. Estimated Market Size (only for Lumbini) : 60,000$ per annum -
Conclusion Many informative apps & websites available, but almost none provide the insider information of the city. Both mobile app as well as web based. Cost, user participation, timing, videos, history, etc. should be added to the app. With these feedbacks incorporated, this project is worth pursuing.