Addressing Key Cloud Performance Challenges

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Recommendations from TRAC Research for how to create an integrated Web and mobile monitoring approach from inside and outside the firewall.

Recommendations from TRAC Research for how to create an integrated Web and mobile monitoring approach from inside and outside the firewall.

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  • 1. Solution Overview Addressing Key Cloud Performance Challenges - An Integrated Web and Mobile Monitoring Approach from Inside and Outside the FirewallIntroductionFifty-nine percent of organizations that participated in TRACs research reported lower than 50%success rate in preventing application performance issues before users are impacted. Additionally, theWeb browser was found to be the top "blind spot" when monitoring application performance. As thecomplexity of cloud environments and the ubiquity of mobile devices grow, organizations are realizingthat having full control over the quality of Web experience is becoming a more challenging task andrequires a new set of capabilities. The ability to effectively address these challenges can impactcustomer satisfaction and revenue growth.This Solution Overview report from TRAC Research examines how capabilities of Keynote Systems alignwith the emerging trends in the Web experience monitoring market.Market ContextOrganizations that participated in TRACs recent survey reported that, in order to have full visibility intothe quality of user experience, they need to be able to measure more than just averages aroundapplication speed and availability. Today, organizations are looking at how application performancedirectly impacts key business goals (Figure 1) and expect their user experience monitoring solutions toprovide information about how different types of delivery methods, Web browsers and devices areimpacting the quality of user experience.TRACs research revealed that the performance of Web APIs could impact revenues by as much as $400million annually. Additionally, 49% of Web-based applications are dependent on data from otherapplications. However, 43% of organizations are still not monitoring back-end Web APIs. Asorganizations are increasingly depending on Web applications that are pulling data from otherapplications and data sources, it becomes more important to have capabilities for measuring theperformance of Web APIs and Web Services in general. Performance of Web Services is increasinglyimpacting some of the key business goals (Figure 1) and organizations are looking to expand theirapplication performance strategies to include visibility into the performance of Web APIs. Solution Overview December 2011
  • 2. Analyst Insight Solution OverviewFigure 1: Top Business Areas Impacted by Issues with Performance of Web Services Customer satisfaction 94% Revenue growth 63% Ability to communicate with partners 52% Business agility 37% Brand recognition 32% Source: TRAC Research, March 2011The research shows that 44% of organizations are deploying Agile methodology for softwaredevelopment. The research also shows that the key challenge for application performance monitoring inAgile environments is the inability to measure the impact of individual application release/upgradecycles on performance. The need to reduce the release cycle times for new applications, while ensuringoptimal levels of user experience, is one of the key drivers for organizations to focus their applicationperformance management efforts on both production and pre-production.Figure 2: Top Factors Influencing Web Performance Management Strategies 3rd party content and services 71% Increased amount of dynamic content 69% Streaming media 52% Applications delivered to mobile devices 47% Variety of Web browsers used 32% Source: TRAC Research, October 2010 Page | 2
  • 3. Analyst Insight Solution OverviewAs organizations are adopting Web applications that include rich user interfaces, the amount ofprocessing that takes place in a Web browser and on user devices is increasing, which drives the needfor moving points of application performance measurement out of the datacenter and gaining visibilityinto the performance of Web and mobile browsers. Figure 2 shows that the quality of Web experience isincreasingly impacted by the performance of third party services and modules. Since the content andinteractions generated by these third party services are being processed directly within the Webbrowser, organizations are finding it increasingly challenging to have full visibility into the quality ofuser experience by solely measuring the performance of infrastructure elements (server, network, etc.).Organizations that participated in TRACs survey reported that the inability to prevent performanceissues before business users are impacted is one of the key challenges for managing applicationperformance. In order to address this challenge, organizations need to ensure, not only that they arecollecting data around key performance metrics of user experience monitoring, but also that they aredeploying solutions that include advanced alarming and diagnostic capabilities that would enable themto be notified about potential problems before they impact the quality of user experience.Additionally, organizations need to gain a deeper understanding of how changes in usage patterns forWeb applications and different types of Web content are impacting the quality of user experience. Inorder to achieve this goal, they need to have the ability to rapidly correct performance problems bytesting Web application changes as issues arise. Organizations deploying applications for both Web andmobile browsers are also looking to take an integrated approach for both monitoring and testing eachof these application types. Taking this approach allows organizations to make more educated decisionsabout actions that they can take to proactively eliminate potential performance bottlenecks before theyimpact their business goals. TRACs research shows that organizations who are taking this type ofapproach are 89% more likely to improve the success rate in proactively preventing performance issues,as compared to their peers that do not have this capability.The majority of organizations that participated in TRACs research reported concerns that theapplication performance monitoring solutions they are currently deploying will not be as effective whenused for monitoring cloud based applications. Additionally, these organizations reported that a lack ofSLA from cloud providers is one of the key reasons as to why they are not moving more of theirbusiness critical applications to the cloud. In order to address these challenges, organizations need todevelop a monitoring approach that would allow them to gain more visibility into the quality of userexperience for cloud applications and, therefore, enable them to keep their cloud providers "honest".Also, 74% of organizations that participated in TRACs research reported that they are looking toleverage a single solution for monitoring the performance of both cloud and on-premise managedapplications. In order to achieve that goal, organizations need to have capabilities for monitoring thequality of user experience from both inside and outside the corporate firewall.Figure 2 shows that managing performance of applications delivered to mobile devices is one of thekey areas that is impacting strategies for managing the quality of user experience. Page | 3
  • 4. Analyst Insight Solution OverviewAs more users are accessing applications on their mobile devices, in order to have full visibility into thequality of user experience, organizations need to have capabilities in place for monitoring theapplication delivery chain for the mobile Web. Applying generic Web performance monitoringcapabilities for monitoring the performance of mobile Web can create additional blind spots forapplication performance management and organizations need to ensure that their performancemanagement solutions include dedicated capabilities for monitoring user experience for mobileapplications. Taking a unified approach for monitoring user experience for both traditional and mobileWeb allows organizations to reduce the time needed for identifying and repairing performance issuesand optimize application performance across a wide spectrum of delivery methods.Overview of Keynote SystemsKeynotes product portfolio includes capabilities for synthetic monitoring of Web performance fromoutside of corporate firewall, mobile monitoring, Web load testing, and monitoring Web APIs, as well asrecently announced capabilities for monitoring Web performance from anywhere within anorganizations private network. This set of capabilities allows organizations to have coverage across keyareas of the digital value chain and enables them to not only measure the quality of user experience,but also to collect actionable information that allows them to prevent and resolve performance issues.This set of capabilities allows Keynote to provide visibility into the Web experience from the perspectiveof end-users, while being able to measure the impact of a users geographical location, type of networkconnectivity (including mobile carrier), as well as the device where the applications are accessed. Thecompany also allows organizations to capture a wide range of metrics and data for the quality of userexperience that include, not only availability and speed of Web applications as measured from the end-users perspective, but also information about the impact of application load on the quality of userexperience, and the resulting business impact.Keynote provides capabilities that are addressing some of the key performance managementchallenges for both private and public cloud. Keynotes portable, on-demand solution for monitoringany HTTP transaction, including Web Services and APIs, provides performance visibility at key points ina cloud architecture. The companys global monitoring network and inside of firewall monitoringcapabilities allow organizations to take an approach for monitoring the performance of Webapplications that is agnostic of where applications are being hosted, either in the cloud or an on-premise managed data center. This type of integrated approach allows organizations to reduce the timethat is being spent on correlating data about different aspects of application performance and, inreturn, reduces time needed for addressing potential performance issues.Additionally, Keynotes ability to monitor cloud performance goes beyond monitoring applications thatare hosted in the cloud. The company has developed dedicated capabilities for measuring the impact ofthird party cloud services, which are delivered as components of Web applications, on the quality ofuser experience. These capabilities span both services integrated within the browser, or directlyintegrated with an application on the back-end. As more Web applications are becoming dependent on Page | 4
  • 5. Analyst Insight Solution Overviewthe performance of Web APIs, Keynote enables organizations to measure the performance of theseconnections and their overall impact on Web performance in general.One of Keynotes core strengths is an integrated approach for monitoring the performance of Webapplications in production and pre-production. The companys offerings include capabilities for bothinside and outside of firewall monitoring in production, as well as Web load testing across a variety ofusage scenarios. Information about both of these aspects of Web performance is delivered to users in aunified fashion, which allows them to improve their effectiveness in proactively addressing Webperformance issues.Keynote’s product portfolio also includes dedicated capabilities for monitoring the performance of themobile Web and it allows organizations to take a unified approach for monitoring the quality of userexperience, regardless of the type of device that is being used for accessing applications. Having thistype of capability allows organizations to expand its view into user experience across different types ofdevices and browsers and eliminates some of the key blind spots that organizations are experiencingfor Web experience monitoring. Additionally, in October of 2011 Keynote acquired Mobile Complete(also known as DeviceAnywhere) which allows the company to enhance its capabilities for mobileapplication testing and quality assurance across the mobile application lifecycle.Summary and key takeawaysAs organizations are increasingly using Web applications to support a variety of aspects of theirbusinesses, ensuring the quality of user experience for these applications is becoming even moreimportant. Expectations of website visitors and business users for the performance of these applicationsare also increasing, while application designs and the application delivery chain are becoming morecomplex. These trends are driving new market dynamics and creating opportunities for technologyvendors that have developed capabilities to cope with major challenges surrounding Web performance.Keynotes offerings for monitoring the quality of user experience cover a wide range of use cases andallow organizations to take an integrated approach for monitoring Web performance across desktopbrowsers, mobile applications and cloud environments.TRAC Research is a business-to-business (B2B) market research and analyst company that specializes in IT performance management. Thecompany’s research approach is based on four key attributes of true market research: Trusted, Relevant, Actionable and Credible. Ourmission is to facilitate open conversations between technology vendors and end-users centered around unbiased, primary marketresearch. Areas of coverage include: managing application performance over the WAN, application performance monitoring, BusinessService Management (BSM), network monitoring, end-user experience monitoring, application delivery, managed network services,virtualization management, Cloud management and data center management. For more information about TRAC Research visit www.trac-research.com. Page | 5