Social media for Business


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Just getting started at social media marketing? Here are some great guidelines to help you decide which ones are for you and your organisation. Twitte,r, Facebook, LinkedIn, explained and advantages listed.
All organisations should integrate social media into their marketing - here's a basic guide.

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Social media for Business

  1. 1. Key Advice <ul><li>E-marketing </li></ul><ul><li>and </li></ul><ul><li>Social Networking Sites </li></ul><ul><li>for </li></ul><ul><li>Organisations </li></ul>
  2. 2. Key Advice – What? Why? How? <ul><li>What are my e-marketing and </li></ul><ul><li>social networking site (SNS) options? </li></ul><ul><li>Why should I use them? </li></ul><ul><li>How do I make them work for my organisation? </li></ul><ul><li>Key Tip: Can’t run a business today without them. </li></ul>
  3. 3. Key Advice – How did we get here? <ul><li>1990s – Websites and email (Web 1.0) </li></ul><ul><li>2,000 + - Interactivity and social media – </li></ul><ul><li>get online, get linked, get mobile (W2.0) </li></ul><ul><li>The Future - Intelligent Internet – search engines answer full questions (W 3.0) </li></ul>
  4. 4. Key Advice – What are SNS? <ul><li>Social Networks –, YouTube, </li></ul><ul><li>B2B Social Networks –, </li></ul><ul><li>Micro Blogging – - #140 </li></ul><ul><li>Blogs –, </li></ul><ul><li>Key Tip: Client relations is more than just a smile... </li></ul>
  5. 5. Key Advice – Why use them? <ul><li>Great time savers - living, breathing research gold mines. </li></ul><ul><li>Offer convenient communication, instant promotion, active customer services, interactive and ‘free’. </li></ul><ul><li>Open the door to referrals, opportunities for development (local, national, international). </li></ul><ul><li>Key Tip: Social media sites are to the 21 st century what email was to the last century. </li></ul>
  6. 6. Where do I start? <ul><li>Key Advice subscribes to a three point planning process: A, B, C. </li></ul><ul><li>A: Assess your audience and your needs or goals. </li></ul><ul><li>B: Build platform that best meets both needs. </li></ul><ul><li>C: Communicate, connect, collect results. </li></ul><ul><li>Key Tip: Success requires total integration. </li></ul>
  7. 7. ABC <ul><li>Assess </li></ul><ul><li>Who is our target market? </li></ul><ul><li>Why do we want SMS? </li></ul><ul><li>What do we want to achieve? ROI? </li></ul><ul><li>What resources do we have? </li></ul><ul><li>How does this fit into our existing strategy? </li></ul><ul><li>Key Tip: This is a long distance event, not a sprint. Make a long-term commitment. </li></ul>
  8. 8. ABC <ul><li>Build </li></ul><ul><li>What service(s) is/are best? Blog? Twitter? Facebook page? YouTube video? E-newsletter? </li></ul><ul><li>What resources do we already have – existing site options? In-house expertise? </li></ul><ul><li>How do we build on this? When? </li></ul><ul><li>Key Tip: It is all about people, not technology. </li></ul>
  9. 9. ABC <ul><li>Communicate, Connect, Collect </li></ul><ul><li>Promote - Shout it from rooftops! </li></ul><ul><li>Get connected – followers, fans, recommendations, ReTweets. </li></ul><ul><li>Collect data – ROI measurement via stats, tracking reaction, comments, feedback. </li></ul><ul><li> Key Tip: Create a strategic approach to ensure you see progress. </li></ul>
  10. 10. What e-marketing options? <ul><li>Email news to clients is a key way to stay connected, provide a valuable service and build loyalty. </li></ul><ul><li>Platforms exist to help you build a base of subscribers, send out professional e-newsletters, track results. </li></ul><ul><li>Key Tip: Don’t forget the basics. </li></ul>
  11. 11. Key Advice –Blogging <ul><li>Key Advice blog – </li></ul><ul><li> </li></ul>
  12. 12. Blog Advantage <ul><li>Free platforms - </li></ul><ul><li>Build a base of followers by providing an unique information service </li></ul><ul><li>Give your clients a value added service– news, developments, solutions, offers. </li></ul><ul><li>Key Tip: Blogs are the cornerstone . </li></ul>
  13. 13. Key Advice – SNS Facebook <ul><li>Facebook login </li></ul>
  14. 14. Key Advice – Facebook Live <ul><li> Kate Harrison Whiteside </li></ul>
  15. 15. Key Advice – Facebook Advantage <ul><li>Get linked in with people you know; meet new, share. </li></ul><ul><li>Let them know what you’re up to, more about who you are and what you are doing. </li></ul><ul><li>Get/give recommendations/tips/advice. </li></ul><ul><li>Key Tip: Facebook pages are made for business. </li></ul>
  16. 16. Key Advice – SNS Twitter <ul><li> </li></ul>
  17. 17. Key Advice – Twitter Advantage <ul><li>Free instant network contacts, feedback, news. </li></ul><ul><li>Links, advice, tips, research invaluable. </li></ul><ul><li>Promote, inform, advise others. </li></ul><ul><li>Instead of saying ‘What are you doing?” answer ‘What has your attention? </li></ul><ul><li>Key Tip: Tweetdeck helps you manage Twitter activity. </li></ul>
  18. 18. What do I need to get started? <ul><li>E-marketing and SNS activities must be: </li></ul><ul><li>‘ integrated’ into your organisational goals, </li></ul><ul><li>part of your marketing strategy and dep’t, </li></ul><ul><li>supported throughout the organisation, </li></ul><ul><li>backed by human and £ resources, </li></ul><ul><li>measured, reported and promoted. </li></ul><ul><li>Key Tip: This is your most important marketing initiative of the new century...make it count. </li></ul>
  19. 19. KEY SMS Links <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  20. 20. KEY Advice Links <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> – Kate Harrison Whiteside </li></ul><ul><li> Kate - Harrison /899945037 </li></ul>
  21. 21. Key Advice <ul><li>Wishes to thank you and looks forward to our next meeting... </li></ul><ul><li>Whether it’s on Twitter, Facebook, LinkedIn, a blog, email... </li></ul><ul><li>Or in person... </li></ul><ul><li>Kate Harrison Whiteside...07730520593 </li></ul>